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BELIEFS AND
BEHAVIORS
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Overview
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Categories of Values
• Personal
• Social
• Economic
• Political
• Religious
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Louis Rath’s Value Criteria
• Choosing Freely
• Choosing from alternatives
• Choosing after the thoughtful consideration
• Prizing
• Affirming
• Acted upon
• Repeated
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Values
• Influence behavior
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Attitude
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Characteristics of Attitude
• Difficult to measure
• Demonstrated by behavior
• Formed from the process of socialization
• Can have positive or negative
implications
• Once formed, not easily changed
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Beliefs
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Behavior
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BETARI BOX MODEL
MY ATTITUDE
AFFECTS AFFECTS
AFFECTS AFFECTS
YOUR ATTITUDE
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Summary
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Louisa Exercise
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Louisa Exercise
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