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Roadshow Advertising
Introduction
• Roadshows are the ultimate field event just think of them as field events on
steroids.
• They can range from two or three days in one country or continent to
marathon, three week trips to financial centers around the world.
• A roadshow is a series of
presentations made in various
locations leading up to an initial
public offering (IPO).
• Now that the event goals, logistics, and content are all set in place, the final
step is to promote the roadshow!
• With a campaign like this you’ll want to make sure all your cases are
covered.
• Once the travel route is set in place, reach out to other companies in the
area who you have worked with before or new companies that would make
for a mutually beneficial partnership
Conclusion