BRAND TIMELINE

1872 1980s 1980-90s

Maggi came with two instant pea bean
soups during the Industrial revolution in
switzerland, which created factory jobs
for women, leaving them with very little
time to prepare meals.
On witnessing an increase in the number
of women workforce in 1980s, Maggi
launched 2-minute instant noodles and
started talking to mother for instant
cooking to their children
Launched in the mid-1980s, MAGGI
Sauces. Starting with the launch of the
unique MAGGI Hot & Sweet and “It’s
different”
https://www.nestle.in/brands/maggisauces

1990s 2000 2005

Nestle changed the taste of Maggi Maggi noodles became the leader in Targeted the health conscience people,
noodles, but it proved to be a failure. instant noodles space came the TASTE BHI AND HEALTH BHI
Maggi reintroduces the old formulation campaign
and revived sales with the punchline- https://www.youtube.com/watch?v=sNA94srM1so

“Fast to Cook, Good to Eat”

2016 2017 2018 to date

2009 2012
On completing 25 years, Rs.5 Chotu
ME AUR MERI MAGGI CAMPAIGN urges people to Maggi and the
share their real life moments/stories with maggi family packs
noodles. Launch of Maggi Pazzta, Soups (2008)
Latest Maggi TV Ads
https://www.youtube.com/watch?v=JY_bTLvMnzI
https://www.youtube.com/watch?
v=p8AKBNraIXA
MAGGI experimented with
new spices called HotHeads
https://www.youtube.com/watch
?v=O78llRJSiJY
https://www.afaqs.com/news/sto
ry/50493_Maggi-pushes-new-flav
ours-in-mass-media-campaign
MAGGI Special Masala Noodles perfectly
Ab har taste
highlights the richness of Indian spices
apna
and herbs.
https://www.youtube.com/watch
?v=O78llRJSiJY https://www.youtube.com/watch?v=DVdOAM4oyP0
https://www.scribd.com/doc/161422556/Maggi-Noodles-Was-Launched-in-India-in-1984-by-Nestle
 BRAND TIMELINE

1934 1980s
Positioned itself as a Dietary Fiber Launched orange flavour to enhance better 1992
supplement taste. Talks about gentle relief from Entered into snacks category with the launch
occasional constipation of fiber rich Wafer to maintain regular fiber
content

https://www.youtube.com/watch?v=lOjfczt7c_Q
https://www.youtube.com/watch?v=rjbkbKNDgYU
https://www.youtube.com/watch?v=i5C7NORYWxQ

2004
Metamucil stepped out of its usual territory,
latching onto the low-carb diet craze with a
tagline, "Stay regular. The 0 net carb way."
https://www.youtube.com/watch?v=BHsbOVIwpYc
2008-9
2007-8 Repositoned as a health and wellness brand
The brand use “Beautify your insides” tagline that provides healthy lifestyle. lower
to target young women to equate fiber cholesterol, Overweight and regularity
supplement with beauty and fitness issues. available in capsules, powder to be
routines. dissolved in liquid, or wafers.

2010 2011-14 2015 to date

Two-Week Metamucil Challenge to Boost
Your Daily Fiber Intake
https://www.youtube.com/watch?v=BHsbOVIwpYc
Multi health fiber with 3 health benefits. E.g. lower
cholesterol, promotes digestive health, maintain
blood sugar
https://www.youtube.com/watch?v=S_k2BXefHNc
https://www.youtube.com/watch?v=cxiiFWOb2DA
Launched Metamucil 4-in-1 Multi-Health
Fiber 'Helps You Feel Lighter’. Launced Meta
health bars
https://www.youtube.com/watch?v=zSz42p83B5E
Metamucil's New Motto: Be Beautiful on the Inside
https://www.wsj.com/articles/SB117435759959542335

Metamucil isn't a drug but a natural fiber supplement made with the grain psyllium

Metamucil, available in capsules, powder to be dissolved in liquid, or wafers, contains three to six grams of
fiber per dose, and the company generally recommends taking one dose three times daily.

In conjunction with the campaign, Metamucil is launching a new powder flavor, Berry Burst, in pink
packaging. Its existing orange flavor has a redesigned orange carton, a departure from the traditional
vanilla-colored package.

Metamucil MultiHealth Fiber TV Commercial, 'Multitasking'

https://www.ispot.tv/ad/7noO/metamucil-multihealth-fiber-multitasking

Metamucil 4-in-1 MultiHealth Fiber TV Commercial, 'Helps You Feel Lighter'

https://www.ispot.tv/ad/w9_I/metamucil-4-in-1-multihealth-fiber-helps-you-feel-lighter#
 BRAND TIMELINE

1948
The product came in the market as a solution to problem that
1970s 1980s
most of the mothers faced which was a need of mix that does The communication centered on 'Good upbringing' the focus shifted from 'Upbringing' to 'Intelligence' with the more
not only adds flavor to milk but is also rich in nutrients and and Bournvita became an essential building block aggressive "Brought up right, Bournvita bright" campaign, which
vitamins. for childhood. "Goodness that grows with you" was was very successful during its time.
the campaign idea that communicated this thought.
1990s
All brands in the category provided purely physical benefits
like nourishment, energy and growth. It was at this time that
Bournvita decided to raise the bar by promising physical and
mental benefits. This resulted in the famous Tan Ki Shakti, 2001 2006
Man Ki Shakti Campaign which became an anthem for the re-launched with a completely new identity. In its new
brand. One of the most enduring relationships that Bournvita shifted to overdrive with major shifts in portfolio
avtaar, the brand had a new, bold logo, trendy packaging strategy - Bournvita 5-Star Magic and communication
Bournvita has with its consumers is the longstanding and enhanced Cadbury values through better pack graphics.
Bournvita Quiz Contest. Initially, the programme was on All strategy - Bournvita gives you the confidence to achieve
Post this re-launch, the brand witnessed high growth rates, success – is highly aspirational, relevant and persuasive.
India Radio, but was shifted to television in 1994. bucking the stagnancy of the category and achieved a 50%+ Also, A new format ‘The Cadbury Bournvita Confidence
share in the West and market leadership in the North, which Champion’ was introduced, which is planned to be run
it still maintains. alternately with the classic ‘Cadbury Bournvita Quiz Contest’
every year
2008
The brand introduced, Bournvita Lil https://www.youtube.com/watch?v=9Iz7PusYe40
champs for kids under the age group of
2-5, with core ingredients as whey
2010
protein and DHA , recommended by
Tayari jeet ki. We believe that
2012-14 2015-16 2016 2018
doctors during the formative years of parents are partners in their Launched Bournvita Badam Booster - New variant targeting women and
child’s journey and try to instill ‘Badhai dhoodh ki shakti’ Along with share loss, Bournvita Tayyari Har Exam Ki. implying that
kids
also started to lose its emotional addressing health concerns more
in them good habits which help Pivoting the importance of children need to be prepared for more
https://www.youtube.com/watch?v=LhuzeQ2GlCk connect with audience. than just good grades in school. common among women seeking to
them prepare and meet life’s good habits, Bournvita
Rebuilding its relation with Tayyari Launched Bournvita Biscuit targeting increase its foothold in a more
challenges focussed on overcoming slow morning segment
jeet ki – Swimmer campaign specialised emerging market.
growth in India
https://www.youtube.com/watch?v=pTdXVmgC3us
https://www.youtube.com/watch?v=OyRzWt1nPD8
https://www.youtube.com/watch?v=mK-GixtiTpI https://www.youtube.com/watch?v=gdcmVF2v9Kw
https://www.youtube.com/watch?v=H3d3jviMI4E https://www.youtube.com/watch?v=65kBW3E2bpo