Entrep PPT 1st Qtr-Edited

Presentation Flow
COVERAGE
II. Development of Business Plan
• Market (locality/town
• Key Concept of Market
• Players in the Market (competition)
• Product and Services (available in the
market)
Workshop 4: BRAINSTORMING
In your school, do you find particular

environmental issues that need to be
addressed? If you were to create a possible
product solution what would be the best
product which will cater to the needs and
wants of the students?
GROUP PRESENTATION
START IT RIGHT WITH
BUSINESS PLANNING !
Product Development
Business Plan Development
The Business Plan as a Process
Business Plan iMEATation Worksheet
http://www.businessplan.com/discussion
Introduction Business Plan Market Survey SWOT Overview
What is a Business Plan?
A business plan is a document that

summarizes the operational and financial
objectives of a business and contains the
detailed plans and budgets showing how
the objectives are to be realized.
8
Importance of Business Plan?
• a roadmap for the business

• provides an opportunity for a
reality check
9
Guidelines in Preparing Business Plan?

• clarify the promoter's original plans for the business which can
act as a logical but flexible framework over 3 - 5 years;
• raise finance for the business/project/proposal;
• act as a budget/benchmark against which future performance can
be assessed and evaluated.
10
Characteristics of a good Business Plan?

It is written by the Promoter - the entrepreneur should write as much of the
plan as possible, the advisor should advise.
 Be realistic - do not be over optimistic in your projections
 Identification of critical success
 Multi-disciplinary approach
 Timing - the timing horizons set out in the Business Plan must be realistic. It is
important to set key dates and to be able to measure progress against objectives.
11
BUSINESS PLAN
Format
12
Section 1: Executive Summary

Section 2: Personal Details
Section 3: Overview of the Business
I. Name of Business
II. Describe your Business Model
III. What is its Vision and Mission
13
Section 4: Business Plan

I. Problem/Need
II. Marketing Plan
III. Production/Technical Plan
IV. Organizational/Management Plan
V. Operational Plan
14
Section 5: Sustainability
I. Financial Plan
A. Investment Needed
B. Income Statement
-Projected Sales (5 years)
C. Balance Sheet
D. Return on Investment
II. Social Impact
15
Section 6: Addendum
I. SWOT Analysis
II. Markey Survey Questions
III. Data Analysis and Interpretation
IV. Price Computation
V. Snapshots
VI. Food Stall Layout
VII. Advertising Paraphernalia
16
Market Survey
A Market Survey is an important requirement for
initiating any successful business. The objective of a
market survey is to collect information on various
aspects of the business. This survey is a tool through
which risk is minimize.
Market Survey Questionnaire

17
Workshop 5
Prepare a market survey
questionnaire for your
product/service to be offered in the
market.
18
Data Analysis and Interpretation

How to prepare the results of
Market Survey?
Data Analysis and

Interpretation
19
SWOT ANALYSIS
20
This information can be used to help

1) provide a base from which progress can be
measured,
2) gather agreement about where the
organization is going,
3) ensure effective use of an organization’s
resources.
21
Strengths
Internal positive factors of the

organization, the assets or valuable
resources of the organizations or
enterprise.
22
Weaknesses
Internal negative factors of the

organization, the assets or
valuable resources of the
organizations or enterprise.
23
Opportunities
Factors external to the consortium/area

that allow it to take action regarding this
environmental factor.
Threats
Factors external to the consortium/area

that stand in the way of taking action
regarding this environmental factor. 24
Strengths the internal for example, factors relating to products, factors

And environment pricing, costs, profitability, performance, tend to be
Weaknesses – quality, people, skills, adaptability, brands, in the
the situation present
services, reputation, processes,
inside the
infrastructure, etc.
company or
organization
Opportunities the external for example, factors relating to markets, factors
and environment sectors, audience, fashion, seasonality, tend to
Threats Threats
– trends, competition, economics, politics, be in
the the future
society, culture, technology,
situation
environmental, media, law, etc.
outside the
company or
organization
25
Workshop 6:
Formulate your own SWOT
Analysis
26
SWOT ANALYSIS
1. Products are of 1. Products 1.Innovated 1.Operation comes
good quality cannot attract foods are along with
all buyers indemand calamity season
2. Products can be
produced from 2. Business uses 2.Absence of 2.Changing
small capital homemade food that’ll fit customer’s taste
meat ages
3. Business is not 3.Competition
substitute
complex 3.Fewer
3. Affordability is expenses
4. There is
prioritized.
technical
expertise
Strengths Weakness Opportunity Threat

27
SECTION 3: OVERVIEW
of the Business
28
Business Name
Acceptable Business Names:
• The root word or words of the name
shall be considered
• The business name should describe the
nature of the business.
29
Names That Are Not Acceptable:

• Those which are or whose nature of business is
illegal, offensive, scandalous or contrary to propriety.
• Those which are identical or nearly resemble
business names already registered with the DTI and
the SEC; and CDA, DOLE or any other government
office authorized by law to register names.
30
Business Model
A business model describes the rationale of
how an organization creates, delivers, and
captures value (economic, social, or other
forms of value). The process of business
model construction is part of business
strategy.
31
IMPORTANCE:
•to represent core aspects of a business,
including purpose, offerings, strategies,
infrastructure, organizational structures, trading
practices, and operational processes and
policies.
•gives a complete picture of an organization
from a high-level perspective.
32
Business Model
Imeatation
Environment
The idea of Imeatation is to imitate meat

using vegetables combined with soy, without
Customers
disregarding nutritional content and taste.
Community
33
Business Model
Environment
Imeatation
Suppliers
Customers
Community
34
Problem/Need
WANTS
NEEDS The form human needs
States of felt deprivation take as shaped by
culture and individual
DEMANDS personality
Human wants that are
backed up by buying
power
35
Maslow’s Hierarchy of Needs
36
Problem/Need
Foods high in
cholesterol
and saturated
Need for
fat
Vegetarianism dainty foods
and Religion
Malnutrition
37
Worksheet 7:
• Needs/problems the business wants to solve for the

target market
• Importance of addressing the problem
• Ways of solving the problem
38
Mission-Vision Statement
MISSION
A mission statement To inspire and nurture the
answers the question, human spirit— one person, one
cup, and one neighbourhood at a
"Why do we exist?" time.
VISION "Establish Starbucks as the

premier purveyor of the finest
A vision statement is setting coffee in the world while
your goals for the next five maintaining our
(5) years. uncompromising principles
while we grow" 39
Vision and Mission
Vision
We envision the fulfilment of our goal which is to provide
affordable and dainty food that will maintain good health among
the market. We are an organization committed to a culture of
healthy lifestyle believing the most important resource of our
country is its people.
Mission
Our mission is to promote a healthy lifestyle among Filipinos by

providing alternative sources of everyday meat meals from the
combination and diversity of different vegetables and meat
substitutes abundant in our country that will respond to the
requirements of their daily activities , their diet and lifestyle
40
Objectives
Socially
•To maximize the use of
vegetables and soy •To create employment
proteins abundant in our •To lead the food
country industry
OBJECTIVES
•To provide healthy, Economically

affordable and dainty
food •To expand business
•To provide vegetarian and gain enough profit
diet among students
41
Worksheet 8:
Construct your own vision and mission
42
Marketing Production Organization Operational Sustainability
SECTION 4: THE
Business Plan
43
Research and Analysis

You need to describe and explain how you are going to fit into your
marketplace.
 What do you see as unmet needs in the marketplace and
how are you going to fill them?
 How will you differentiate your products or service from your
competitors?
What unique features, benefits or capabilities will you bring
to the marketplace?
 Who are your target market? 44
What is a Market?
It is the set of all

actual and potential
buyers of a product
or service.
45
What is a Target Market?
It is a set of buyers sharing

common needs or
characteristics that the company
decides to serve.
46
Research/Analysis
Population
•First Year Level: 18.70%
Students •Second Year Level: 19.00%
Students •Third Year Level: 19.30%
•Fourth Year Level: 14.73%
Faculty
Faculty •Faculty: 24.08%
Personnel
Personnel •Personnel: 3.4%
Medical Staff Medical •Medical Staffs: 0.085%

Staff
47
Research/Analysis
Population
3.40%
0.085%
First Year
18.70%
24.08 % Second Year
19.00% Third Year

14.73%
Fourth Year
19.30%
48
Identify
your
target
market
49
Reasons for Segmenting the Market

 Buyers are too numerous, too widely scattered, and
too varied in their needs and buying practices.
 Businesses themselves vary widely in their abilities to
serve different segments of the market.
 Rather than trying to compete in an entire market,, each
company must identify the parts of the market that can be
served best and most profitably .
 Businesses are focusing on the buyers who have greater
interest in the values they create best. 50
Steps in Market Targeting

MARKET MARKET MARKET
SEGMENTATION TARGETING POSITIONING
•Identify bases for •Develop measure of •Develop positioning
segmenting the market segment attractiveness for target segments
•Develop segment profile •Select target markets •Develop a marketing
mix for each segment
51
Dividing a market into smaller

groups of buyers with distinct
MARKET
SEGMENTATION needs, characteristic, or
behaviours who might require
separate products or marketing
mixes.
52
The process of evaluating each

MARKET market segment’s attractiveness
TARGETING
and selecting one or more
segments to enter.
Arranging for a product to occupy
MARKET a clear, distinctive, and desirable
POSITIONING place relative to competing
products in the minds of the target
consumers.
53
What is a Valid Market Segment

 It should be measurable
 It should be accessible
 It should be substantial in market size to be worth
developing a marketing program for it
54
Four Ways to Segment a Market
By Needs and Wants

By Demographics
By Psychographics
By Behavior
55
Customer Segment
Demographics
Psychographics
Needs
• Benefits • Age • Personality
Behaviour
•Purchase
Desired • Gender • Values
• Attitudes Frequency
• Income •User Status
• Interests
• Profession •Usage Rate
• Lifestyles
• Family Size •Loyalty
• Religion Status
• Nationality •Readiness
• Climate
Factors for evaluation of Market Segment
 Segment Size and Growth

 Structural attractiveness
(competitors, substitutes, power of buyers, etc.)
 Company objectives and resources
57
Pampers Uni Diapers

DEMOGRAPHIC PROFILE OF BUYERS
AGE 30-38
SEX Female
INCOME AB
CIVIL STATUS Married
EDUCATION College-up
PROFESSION Supervisorial / Managerial and others with similar jobs
who cannot afford to rest during daytime.
LOCATION Urban
PSYCHOGRAPHICS Working mothers, outgoing, quality-conscious
Close-Up
DEMOGRAPHIC PROFILE OF BUYERS
AGE 16-21
SEX Male / Female
INCOME C+ / C
CIVIL STATUS Single
EDUCATION High School (upperclassmen) / College
PROFESSION Student
LOCATION Urban, Rural
PSYCHOGRAPHICS Free spirit, outgoing, playful, active, hygienic
BENEFITS DESIRED Fresh Breath
Marketing Strategy
This section underlies the importance of
product promotion. It aims to discuss the
various promotional methods and to outline
the strategies most appropriate and cost-
effective in the market.
60
Promotional Strategies
1) Advertising
This consists of visual and oral
messages that aim to inform and
persuade consumers to buy products
or services. Advertising comes in
various forms and means categorized
as suitable for reaching either the end-
consumers or trade buyers.
61
Advertising Tools
Daily
Television Radio
Newspapers
Consumer Outdoor
Posters
Magazines Billboards
Social
Road & Railway
Programmes Networking
Transportation
Sites
62
2) Public Relations
Simply called “PR”, this planned program of policies and
conduct aimed at building public confidence in an
organization, and creating public understanding of what it
is trying to do.
63
3) Sales Promotion
This is the most widely used method of promoting
products for export. It takes varied forms and includes
many activities all aimed at influencing trade buyers to
stock up and carry your product, and thus, persuading
end-consumers to buy it.
64
Forms of Sales Promotion

PROMOTIONAL MATERIALS
•Brochures Leaflets Catalogs Price Lists
VISUAL MERCHANDISING
•Showrooms Store Window displays
SPECIAL EVENTS
•Trade Fairs Selling Missions
PRODUCT SAMPLES
65
4) Direct Mail
Research and experiences in your target market will
allow you to build a base of potential buyers and
clients ton whom you can direct your company’s
message. Include news about your company, such as
a new product/service or a successful project bid, to
introduce your campaign.
66
5) Media
Using the media wisely can be
highly economical and profitable.
Prepare a media kit that introduces
your company, new
products/services or newsworthy
activities, and include copies of any
articles published about your
company.
67
6) Personal Visit
Personal contact with the potential clients is
perhaps the best mean of promotion.
7) Trade Mission/Trade Shows
Attending or participating in international trade
shows is an excellent way to promote your product
or service. It allows you to check out the
competition and conduct market research.
68
6) Personal Visit
Personal contact with the potential clients is
perhaps the best mean of promotion.
7) Trade Mission/Trade Shows
Attending or participating in international trade
shows is an excellent way to promote your product
or service. It allows you to check out the
competition and conduct market research.
69
Promotional Materials
Brochures Catalogs Leaflets
Visual Aids Drawings Price Lists

70
Brochures Catalogs Leaflets
Visual Aids Drawings Price Lists

71
72
Objectives of Promotional Materials

 Obtain buyer reaction to your product range
 Promote existing sales of your product in the market
 Obtain orders
 Target potential customers and other foreign buyers
 Introduce additional product range to buyers
 Help your agents/salespeople introduce your products
to the market.
73
Promotional Materials Pointers

 Describe your business and product in a clean and
concise manner.
 It should be printed in the language of the country
where you plan to sell.
 The paper used should be of high quality because the
image of your business will be associated with it.
 If you plan an illustrated material, use high standard
and quality photos to show your product as its very best.
If possible, hire a professional photographer.
74
Suggested Info in Promotional Materials
PRODUCT
 Is it the main product you offer?
 Is it the right product fort your selected target market?
 Why should customers buy your product?
 Are you happy with your present mix of product? If not,
how can you offer this mix?
75
COMPANY’S STRENGTHS
 What are your strong at? Weak at?
 Do you have the right products to promote?
 Are your products acceptable in the market?
 Do you have the financial and human resources to
continuously supply the market?
 Do you have the technical expertise?
76
MARKET
 Is your market local, national or international?
 How big is your market?
 How can you broaden your market base?
77
Marketing Plan
• Brochures
Imeatation promotes
its products through
• Leaflets health advisories
within the school
community. Fan
• Posters pages will be created
to easily broadcast
the innovation.
• Fan Pages
78
Imeatation
We’ll take care of you.
For more information, please contact:
09228931157
Workshop 9:
• Messages that will capture the attention of customers
• Form of advertisement
• Non-advertising methods
• Obstacles in marketing products/services
80
PRODUCTION/
Technical Plan
81
Production Plan
This section is a description of the products
and/or services you are or will be selling. You
should not assume that the reader is familiar with
your product/service, so be sure to explain and
describe it carefully.
82
Production Plan
What brand comes to your mind when the
following products are mentioned?
83
Products and Services

Product Service
Anything that can be Any activity or benefit that
offered to a market for one party can offer to
attention, acquisition, use, another that is intangible
or consumption that might and does not result in the
satisfy a want or a need ownership of anything
84
Core Product Actual Product

The core benefit that a buyer  brand name
gets from purchasing the  quality level
product. “What the buyer is  packaging
really buying?”  design and features
Augmented Product
It is the additional consumer services and benefits.
Examples: post-sales services, warranties, repair
services and toll-free numbers 85
Types of Products
Goods
Services
Places
Ideas
Persons
Events
Properties
86
What a Product Should Have?
Features Benefits Advantages
87
Features Advantages
Features are product attributes Advantages are what these
offered by a company. They features can do.
are proof of a benefit.
Benefits
Benefits are advantages that meet the explicit needs and
wants of the customers. They are what the customers will
get when they use the product or service. Benefits answer
the question: “What’s in it for me?”
88
CONCEPT CHECK
Identify the following:

 Product Features
 Advantages
 Benefits
MacBook Air 89
FEATURES
Latest Intel Core 1.7
Thunderbolt I/O high
speed peripheral
ADVANTAGES
Faster memory,
operations and transfer
of files
BENEFITS
Lets the user perform
work better, easier and
faster
90
FEATURES
A built-in ambient light
sensor in backlit soft
keyboard
ADVANTAGES
Comfort in typing and
detects changes in lighting
conditions and adjusts the
display and keyboard
brightness automatically.
BENEFITS
Prevents the user from
suffering from hand and
vision stress
91
FEATURES
space-saving flash storage for
a bigger battery and sleep
mode available
ADVANTAGES
Able to go on 7 hours in one
full charge
BENEFITS
Lets the user use the
computer unplugged without
the worry of running out of
battery charge
92
BRANDING
The process of
differentiating
yourself from the
competition.
93
LOGO QUIZ
BRANDING
PACKAGING
Designing and
producing the
container or
wrapper for a
product.
96
LABELING
97
LABELING
•the trade name and marketing company of the product;
•Licensed number (e.g. BFAD);
•the product's active ingredients (and their concentrations);
•any necessary hazard symbols;
•precautions to be taken during use;
•medical advice;
•safe disposal of the product;
•advice on what pests (including diseases and weeds) the product
controls.
98
Product Description
•The business venture
will be offering different
recipes that will vary
Imi-Afritada everyday.
Imi-Adobo
Imeatation Imi-Curry
Imi-Pakbet
99
Critical Risks
Increase of Cost
Key Consumer
Insight:
Philippines is
Imeatation undergoing some
accomodates a economic issues
more specilized thus leading to
variety of dietary different problems
meals.
Competition
100
Competitors
1 RBX
2 Ricecapades
3 Sulit Pinoy Rice Toppings
4 Rice Toppings
All offer tasty and good quality meals. However,

Imeatation accommodates a more specialized variety
of dietary meals. It is assumed that some consumers
may refuse buying food products made from
vegetables; that is why our meals are made more
appetizing and more appealing.
101
Workshop 10:
• Product/Service
• Features and Benefits
• Competitors
• Key Consumer Insights
• Competitive Strategy
• Suppliers
• Components and Raw Materials
• Partners
• Risks and Opportunities 102
ORGANIZATIONAL/
Management Plan
103
Organizational
•Organizational structure is the division of
activities into specific functions and
responsibilities for the executive department
and the group of workers.
•It also spells out the tasks and responsibilities
of individuals and units, and identifies the level
of authority to which they are accountable for
work output.
104
Organizational Chart
•Organizational Chart shows the persons
involved in the production process of the
business.
Manager
Sales
Marketer Preparer Cook
Personnel
105
Institutional Chart
•Institutional Chart shows the persons involved
in the smooth flow of operations in the business
Advocates for Heathy Lifestyle
President
Vice President
Secretary
Treasurer
Auditor
PIO
106
Workshop 11:
Organizational Chart
107
OPERATIONAL PLAN
108
4M
Operational
Operations is defined as the processes
used to deliver your products and services to
the marketplace and can include
manufacturing, transportation, logistics,
travel, printing, consulting, after-sales service,
and so on.
110
Distribution Channel
It is a set of independent
organizations involved in
the process of making
product or service
available for use or
consumption by the
consumer or business user. 111
Marketing Channels
CHANNEL 1
MANUFACTURER CUSTOMER
CHANNEL 2
MANUFACTURER RETAILER CUSTOMER
CHANNEL 3
MANUFACTURER WHOLESALER RETAILER CUSTOMER
CHANNEL 4
RETAILER
MANUFACTURER
JOBBER
WHOLESALER CUSTOMER
112
Distribution Channel Functions

1) Information 2) Promotion
Gathering and distributing Developing and spreading
marketing research and persuasive communications
intelligence information about about an offer.
actors and forces in the
marketing environment
needed for planning and
aiding exchange.
113
3) Contact
Finding and communicating with prospective buyers.
4) Matching
Shaping and fitting the offer to the buyers’ needs,
including activities such as manufacturing, grading,
assembling, and packaging.
5) Negotiation
Reaching an agreement on price and other terms of
the offer so that ownership or possession can be
transferred. 114
Other Functions
1) Physical Distribution
Transporting and storing goods.
2) Financing
Acquiring and using funds to cover the costs of the
channel work.
3) Risk taking
Assuming the risks of carrying out the channel
work.
115
Operational Chart
5:30of–ingredients
Buying 6:30 am Cooks
8:30 – 9:15 am
Preparation Preparer
9:15 –of10:00
Cooking am
Products Cook
Selling
10:00of–Products
1:30 pm Sales Person/Manager
Determining thepm
1:30 – 2:00 Profit Secretary & Treasurer
Maximum Time Spent: 8.5 hours

116
Workshop 12
• Operation
• Operations that are critical to the success of the business
• Delivery of Products
• Cost to produce and deliver products
• Distribution Channel
• Selling of the Product
• Cost associated with Sales Strategy
• Performance target
117
SESSION GUIDE
ENTREPRENEURSHIP
2nd Quarter
Rene Gaor Delfino
Master Teacher
MNHS-Tunasan Annex, Muntinlupa City
COVERAGE
I. Overview
• Review of the Business Plan
• Operating a Business
• Review on Management and Marketing
concepts
COVERAGE
II. Monitoring and Evaluating Business Operation
• Bookkeeping
• Financial Analysis
• Financial Reporting
• Generating overall report based on the business
activity
SECTION 5: SUSTAINABILITY
121
The financial plan is the section that

determines whether or not your business
idea is viable, and is a key component in
determining whether or not your
business plan is going to be able to
attract any investments.
122
Investment
Quantity Investment Unit Price Total Price
1 unit Rice Cooker 700.00 600.00
1 set Gas Stove 2500.00 2100.00
2 pcs Chopping Board 55.00 110.00
2 pcs Knife 45.00 90.00
2 pcs Frying Pan 220.00 440.00
2 pcs Spatula 60.00 120.00
2 set Casserole 250.00 500.00
1 pc Can Opener 40.00 40.00
Disposable
100 pcs 0.50 50.00
Gloves
2 units Apron & Hairnet 50.00 100.00
Total Amount of Investment P4,150.00
123
Sources of Funds
Business Partners Amount of Contribution

50 members of 5000.00
Advocates of Healthy
Lifestyle (100.00/share)
Angel Investors
a. Parent A 3000.00
b. Parent B 1500.00
c. Parent C 500.00 5000.00
Total amount from Business Partners P10,000.00
124
Addendum Summary IMEATation
Price Computation
What is a Price?
Price is the amount of money

charged and/or the sum of
values that consumers
exchange for the benefits of
having or using the product or
service .
125
INTERNAL EXTERNAL
FACTORS FACTORS
 Marketing  Nature of the

objectives Pricing market and
 Marketing Mix Decisions demand
strategy  Competition
 Costs  Environmental
 Organizational factors ( economy,
considerations govt, etc.)
126
Ways of Setting Price

(Cost-Based Pricing)
1) Mark-up, where a standard percentage
based on cost is adopted.
2) Target Profit, where prices are set
towards attaining a satisfactory rate on
return.
127
Formula 1:
Unit Cost Computation
Unit Cost Variable Cost + Fixed Cost

Pricing Expected Unit Sales
128
Formula 2:
Mark Up Percentage Computation
Selling
Price Unit Cost * (1 + Mark Up %)
129
Formula 3:
Target Profit Pricing Computation
Target Profit Unit Cost + Target ROI x Investment

Pricing Unit Sales
130
APPLICATIONS
Application 1:
CVB Co. is planning to sell a ready to wear

(RTW) dress. Using the following
information, compute the right price of the
new product using target profit pricing.
131
Variable Cost Cost
Fabric Php 675.00/RTW
Buttons Php 90.00/RTW
Labour Php 225.00/RTW
Total Variable Cost Php 990.00/RTW
Fixed Cost
Rent Expense Php 90,000.00
Office Salary Php 225,000.00
Total Fixed Cost Php 315,000.00
Expected Sales/year 135,000 RTW

Investment 360,000.00
Target Return on Investment (ROI) 25%
132
Income Statement
It is referred as profit and loss statement (P&L), earnings
statement, operating statement or statement of operations.
It is a company's financial statement that indicates how
the revenue is transformed into the net income.
It shows Entrepreneurs and investors whether the
business made or lost money during the period being
reported.
133
GROSS REVENUE/SALES
Cash inflows of an entity during a period

from delivering or producing goods,
rendering services, or other activities that
constitute the entity's ongoing major
operations
134
COST OF GOODS SOLD (COGS)

It is a financial accounting term which describes the
direct costs attributable to the production of goods
sold by a company. This includes material cost and
direct labor cost.
NET INCOME
It is the difference between revenue or income and
the cost of making a product or providing a service.
135
OPERATING EXPENSES
is the cost of developing or providing

non-consumable parts for the product
or system.
136
FIXED COST VARIABLE COST

Fixed Costs are business Variable Costs are
expenses that are not expenses that change in
dependent on the level of proportion to the activity of
goods or services produced a business
by the business.
Examples: Examples:
1. Rent 1. Utilities
2. Depreciation 2. Labor
3. Insurance 3. Supplies
137
Formula 1:
Sales – Cost of Goods Sold =

NET INCOME
Gross Profit – Operating
Expenses
138
Income Statement
Bench T-Shirt
Projected Income Statement
December 2017
Sales 100,000.00
Less: Cost of Goods Sold 25,000.00
Gross Profit Margin 75,000.00
Less: Operating Expenses
Rent Expense 12,000.00
Salary of Employees 10,000.00
Advertising Expense 5,000.00
Transportation Expense 3,000.00
Website Development 3,000.00
Office Supplies 2,000.00
Total Operating Expense 35,000.00
Net Income 40,000.oo
139
Socio-economic Impact
Employment Nutrition Loyalty Solidarity
•The •The impact •The business •The

business will of the product builds strong business will
be employing will affect not bonds between try to build
local people only the its employees, solidarity with
who will be lifestyle of the and customers suppliers it
part of the student but in order to works with
organization also to maintain their and give value
teachers. loyalty and trust to the deals
conferred with
them
140
Workshop 13
• Average Investment
• Specific Investment needed for Year 1 and Year 2
• Sources of Funds
• Desired Long-term outcomes
• Social Impact
141
SECTION 1:
Executive Summary
142
The executive summary section of a business

plan is a summary of the highlights of your
business plan.
Even though the topic appears first in the
printed document, most business plan
developers leave the writing of the executive
summary until the end.
 This summary is the doorway to the rest of
the plan.
143
 Prepared after the total plan is written.

 It is about one page overview of the entire
market-strategy plan.
 Usually it is limited to the specific objectives
to be achieved.
 Your executive summary should include a
brief description of the business concept; the
purpose of the plan; an overview of the market.
144
Include the following in the summary of

information:
Description of the Business
Strategic Direction
Market
Marketing
Management
Financial Features
145
EXECUTIVE SUMMARY
• Imeatation proposes a variety of non-meat meals for students,
through home-made inexpensive meat substitute from vegetables
and soy.
• Imeatation presents a vegetarian meal which is very nutritious,
palatable and affordable
• The business is under the organization Advocates for Healthy
Lifestyle, which aims to provide affordable and dainty food that
will maintain good health among our market.
146
• Investment to finance the first month of operation:
P5000.00
• Through the help of angel investors, another

investment will be available: P5000.00
• Distribution Channel: Direct Selling

Method
•Projected Sales per Year: P70,446.00
• Advertisement: free-tastes, leaflets, brochures and

posters
147
SECTION 6: ADDENDUM
148
FINANCIAL:
1. Price Computation per DOCUMENTATION:
product 1. Market Survey Questionnaire
2. Income Statement 2. Data Analysis and Interpretation
3. Balance Sheet 3. Proposed Location
4. Projected Sales 4. Business Layout
5. Profitability Computation 5. SWOT Analysis
149
PROJECTED SALES
Projected Sales can be computed by

adding an assumption of 10% increase per
year
150
Projected Sales
Projected Sales
Projected Sales for Year 1 to Year 5

Sales 317,700.00 349,470.00 384,417.00 422,858.70 465,144.57
Operating Expenses
Supplies Expense 147,400.00 162,140.00 178,354.00 196,189.40 215,808.34
Salaries Expense 70,000.00 77,000.00 84,700.00 93,170.00 102,487.00
Gas Supplies 5,500.00 6,050.00 6,655.00 7,320.50 8,052.55
Utilities Expense 4,000.00 4,400.00 4,840.00 5,324.00 5,856.40
Transportation Expense 6,000.00 6,600.00 7,260.00 7,986.00 8,784.60
Spoilage (2% of Gross Sales) 6,354.00 6,989.40 7,688.34 8,457.17 9,302.89
Miscellaneous Expense 3,000.00 3,300.00 3,630.00 3,993.00 4,392.30
Net Income 75,446.00 82,990.60 91,289.66 100,418.63 110,460.49
151
Projected Sales
Projected Sales
152
Profitability Ratio
Profitability Ratio measures management’s

ability to control expense and to earn a
return in the resources committed to the
business
153
Return On Investment.
A performance measure to evaluate the efficiency of
an investment or to compare the efficiency of a
number of different investment. It measures the
income earned in the investor capital
154
Formula :
Net Income
ROI
Equity
155
ROI
Problem:
A company has a net sales of
Php 31, 770.00 and a net income
of Php 7,044.60 for its first month
of operation and an investment of
Php10,000. Compute the Return on
Investment and Net Profit Margin.
156
ROI
Net Income
ROI =
Equity
Php7,044.60
=
Php10,000.00
= 0.70446
ROI = 70.45%
157
Net Profit Margin.

A measure of net income generated
by each peso sale
Net Income
NPM
Net Sales
158
Net Profit Margin
Net Income
NPM =
Net Sales
Php7,044.60
=
Php31,770.00
= 0.221737488
NPM = 22.17%
159
Price Computation
IMI-ADOBO
Ingredients: Price Price Computation:

Meat Substitute Php 320 Total Ingredients
= Cost Price of IMI-ADOBO
Egg 50 No. Yields
Banana Saba 50 450
= 11.75
Garlic 5 40
Soy Sauce 20 Cost Price +Operating
= 11.38 + (0.20 x 11.38) = 14.10
Vinegar 20 Expense (20%)
Cooking Oil 5 Total Price + Percentage
= 13.66+ (0.50 x 13.66) = 21.15
Total: 470 Mark Up (50%)
Total Expenses/day: 470 Selling Price = Php22.00
160
Sample Business Plan

Sample Powerpoint Presentation
161
Further . . .
…then what is it?
THANK YOU
DR. ROUEL T. PEREZ
Content Expert

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Presentation Flow

In your school, do you find particular

Introduction Business Plan Market Survey SWOT Overview

What is a Business Plan?

A business plan is a document that

Introduction Business Plan Market Survey SWOT Overview

Importance of Business Plan?

• a roadmap for the business

Introduction Business Plan Market Survey SWOT Overview

Guidelines in Preparing Business Plan?

Introduction Business Plan Market Survey SWOT Overview

Characteristics of a good Business Plan?

Introduction Business Plan Market Survey SWOT Overview

Introduction Business Plan Market Survey SWOT Overview

Section 1: Executive Summary

Introduction Business Plan Market Survey SWOT Overview

Section 4: Business Plan

Introduction Business Plan Market Survey SWOT Overview

Introduction Business Plan Market Survey SWOT Overview

Introduction Business Plan Market Survey SWOT Overview

Market Survey Questionnaire

Introduction Business Plan Market Survey SWOT Overview

Introduction Business Plan Market Survey SWOT Overview

Data Analysis and Interpretation

Data Analysis and

Introduction Business Plan Market Survey SWOT Overview

Introduction Business Plan Market Survey SWOT Overview

This information can be used to help

Introduction Business Plan Market Survey SWOT Overview

Internal positive factors of the

Introduction Business Plan Market Survey SWOT Overview

Internal negative factors of the

Introduction Business Plan Market Survey SWOT Overview

Factors external to the consortium/area

Factors external to the consortium/area

Introduction Business Plan Market Survey SWOT Overview

Strengths the internal for example, factors relating to products, factors

Introduction Business Plan Market Survey SWOT Overview

Strengths Weakness Opportunity Threat

Introduction Business Plan Market Survey SWOT Overview

Introduction Business Plan Market Survey SWOT Overview

Introduction Business Plan Market Survey SWOT Overview

Names That Are Not Acceptable:

Introduction Business Plan Market Survey SWOT Overview

Introduction Business Plan Market Survey SWOT Overview

The idea of Imeatation is to imitate meat

Introduction Business Plan Market Survey SWOT Overview

Introduction Business Plan Market Survey SWOT Overview

Maslow’s Hierarchy of Needs

Introduction Business Plan Market Survey SWOT Overview

• Needs/problems the business wants to solve for the

Introduction Business Plan Market Survey SWOT Overview

VISION "Establish Starbucks as the

Our mission is to promote a healthy lifestyle among Filipinos by

•To provide healthy, Economically

Introduction Business Plan Market Survey SWOT Overview

Construct your own vision and mission

Marketing Production Organization Operational Sustainability

Marketing Production Organization Operational Sustainability

Research and Analysis

Marketing Production Organization Operational Sustainability

It is the set of all

Marketing Production Organization Operational Sustainability