Qualitative and Quantitative

Research

Ritchie G. Macalanda, Ph. D.

Division Research Coordinator
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 Presentation Flow

How important is
research in our
daily life?

DEPARTMENT OF EDUCATION-BUREAU OF CURRICULUM DEVELOPMENT

It’s a Practical World!

DEPARTMENT OF EDUCATION-BUREAU OF CURRICULUM DEVELOPMENT

DEPARTMENT OF EDUCATION-BUREAU OF CURRICULUM DEVELOPMENT
Qualitative and Quantitative Approaches
Qualitative
(Usually) Non-probability based
sample
Non-generalizable
Answers Why? How?
Formative, earlier phases
Data are “rich” and time-
consuming to analyze
Design may emerge as study
unfolds
Researcher IS the instrument
Quantitative
Typically a probability-based
sample
Generalizable
Answers How many? When?
Where?
Tests hypotheses, latter phases
Data are more efficient, but may
miss contextual detail
Design decided in advance
Various tools, instruments
employed
DEPARTMENT OF EDUCATION-BUREAU OF CURRICULUM DEVELOPMENT
QUALITATIVE RESEARCH
• Not measurements, but WORDS!

• Instead of asking how many times someone

purchased an item, you ask "WHY...?"
• Typically the samples are small, and not
"random"

DEPARTMENT OF EDUCATION-BUREAU OF CURRICULUM DEVELOPMENT

Most Frequent Uses:
• Understanding basic issues
• why do people buy/use our product?
• Pretesting ideas or questions
• do people want a product that cleans their refrigerator?
• Message testing
• How do people like this ad?
• Recommended to capture the basic feel of a problem
prior to conducting a more analytical study

DEPARTMENT OF EDUCATION-BUREAU OF CURRICULUM DEVELOPMENT

Strengths
• Good for examining feelings and motivations
• Allows for complexity and depth of issues
• Provides insights

Weaknesses
• Can’t extrapolate to the whole population
• Volume of data
• Complexity of analysis
• Time-consuming nature of the clerical efforts require
DEPARTMENT OF EDUCATION-BUREAU OF CURRICULUM DEVELOPMENT
Titles Speak for
themselves

DEPARTMENT OF EDUCATION-BUREAU OF CURRICULUM DEVELOPMENT

How Do I Love Thee: Is There Love,
Passion, and Meaning in Teaching? (Do
teachers really love their profession?)
Psalms and Balms in Teaching: Stress
Coping Strategies of SHS Teachers (What
problems do teachers commonly
experience? How are they handling these
problems? DEPARTMENT OF EDUCATION-BUREAU OF CURRICULUM DEVELOPMENT
The Road Not Taken…but Trodden: Detoured
Motivations of Non-Education Graduates in the
Teaching Profession (Why do non-education
graduates take teaching?)
Finding the Value of X: Reflections of Math
Teachers on Why Math is a Hated Subject (Are
Math teachers aware that students do not like
Math?)
DEPARTMENT OF EDUCATION-BUREAU OF CURRICULUM DEVELOPMENT
The Law of Readiness: Teaching
Preparedness of SHS Teachers (Are
teachers prepared for SHS)
Fb or Not Fb: Confessions of a Social
Media Likeaholic (What makes social
media addictive)
DEPARTMENT OF EDUCATION-BUREAU OF CURRICULUM DEVELOPMENT
Pangs and Tangs of a Teacher: Stories
of Pains and Gains in the Teaching
Profession (What are the frustrations
and joys in teaching?
Bridge Over troubled Water: The K-12
SHS Training (How relevant is the
currently offered K-12 training for SHS?)
DEPARTMENT OF EDUCATION-BUREAU OF CURRICULUM DEVELOPMENT
Are We In or Out? Teacher Induction
Narratives of New SHS Teachers (What
are the experiences of new SHS
teachers?)

DEPARTMENT OF EDUCATION-BUREAU OF CURRICULUM DEVELOPMENT

 Track Usual Research Titles
/Strand
HUMMS The Perception of the Stakeholders on the Implementation
of Senior High School in
GAS Factors Influencing Secondary Student’s Perception and
Preferences in Choosing a Strand in Senior High School
ABM The Effect of Word of Mouth Advertisement on the Stability
of Julia’s Bakery
TVL-ComProg. Employability of Computer Programmers : Job Market
Analysis
TVL-Bread and Perception of the Trainers on the Effectiveness of Bread
Pastry and Pastry Production Training Program in Pasig City
TVL-Tour The Effect of Tourist Attractions to the Development of
Guiding Servicing Economy in

TVL-Automotive Awareness on the Responsibilities, Contributions and

Servicing Significance of Automotive Technicians in Malolos City