WATCH

INDUSTRY
PREPARED BY
NIRAJ NAIK
KHANJAN MUNSHI
AMIT PATEL
KHUSHBU MEHTA
 Types of watches
• CHRONOGRAPH– is a type of watch which in
addition to keeping time like other watches, also
has a stopwatch functionality. Typical modern
chronographs have three additional dials on them,
for hours, minutes as well as seconds.
• CHRONOMETER– a very high precision type of
watch which has undergone rigorous testing and
has been certified by an official organization.
Chronometers are usually quite expensive, but also
some of the most luxurious, and high quality
watches available.
• STOPWATCH – a handheld type of
watch used to time the duration of an
event. Stopwatches often have two buttons.
Pressing one of the buttons once starts the
timer, and pressing it again stops the timer.
The other button is used to reset the timer.
While most stopwatches don’t have a wrist
band, some regular watches with a band
have built in stopwatch functionality.
• POCKET WATCH – traditional and
stylish, a pocket watch is one that’s been
designed without a wrist band, and has
been made to be held in a pocket. Typically
they have a folding cover as well as a chain.
This type of watch has declined in
popularity in recent times.
 BRANDS
•BreilMilno
•Breitling
•Burberry
•Calvin Klein (CK)
•Casio
•Christian Dior
•Christopher Ward
•Citizen
•Cross
•DKNY
•Dreyfuss& Co
•Edox
•Ellesse
•Emporio Armani
•Frederique Constant
•Grants of Dalvey
•Gucci
 BRANDS
• Philip Stein
• Philippe Starck
• Police
• Rado
• Raymond Weil
• Rolex
• Rotary
• Royal London
• Seiko
• Swarovski
• Swatch
• Timberland
• Timex
• Tissot
• Tokyo Flash
• Tonino Lamborghini
• Triumph
DIFFERENT TYPES OF WATCHES
• ADVENTURE WATCHES
• LUXURIES WATCHES
• SPORTS WATCHES
• DESIGNER WATCHES
• DIGITAL WATCHES
• LADIES/GENTS WATCHES
 GLOBAL KINGS
• SWATCH
• RADO
• CK
• GUCCI
• HAMILTON
• TISSOT
 SWISS WATCHES
• THEY ARE ONE OF THE MOST EXPENSIVE N IN
DEMAND WATCHES.
• IT’S A KIND OF STATUS SYMBOL.
• THEY ARE THE ONE OF THE MOST FINNEST
WATCHES MADE GLOBALLY.
• 26% OF PARTS ARE PRODUCED IN
SWITZERLAND.
 INDIAN WATCH LEADERS
• HMT
• TITAN
• TIMEX
• ESPRIT
• MOVADO
• TOMMY HILFIGHER
 LEAD IN MARKET
45%
45%
40%
35% 35%
30%
25%
20% 20%
15%
10%
5%
0%
HMT
TITAN
TIMEX
 HMT WATCHES LTD - (45 %)

Titan Industries Ltd. – (35%)

Timex Watches Ltd. – (20%)

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• Mechanical Watches -
Environment friendly
– Automatic
– Hand wound: Ladies, Gents
– Shakti: Ladies, Gents
• Quartz Analog Watches
– Roman
• Alarm Watches
• EL Night Watches
• Multi Dial Watches
• Dater Watches
• Plain Watches
– Elegance
• Gold Line
• Bracelet
• Slim Line
– Tennmax
– Utsav
– Utsav Gem
– Lalit: Ladies, Gents, Pairs
– Sangam
– Swarna: Ladies, Gents
• Insignia
– Made with high-grade anti-allergenic steel, scratch-resistant
sapphire crystal and special hard gold platin
• Regalia, Royale
– Magic in gold and unique futuristic material
• Classique
– Elegant corporate wear
• Exacta
– The “Everyday Watch”
• Raga
– Exclusive watches for women
• Fastrack
– Contemporary styles for the young
• Dash!
– For young boys and girls
• Bandhan
– Watches for him and her
• The main focus is on reflecting a sporty and
fashionable look for the men
• In the ladies segment it is offering highly
stylized bangle bracelet watch that are sleek
and sophisticated
• The advertising campaign aims at focusing on
power, precision and timing
• Used Brett Lee as brand ambassador
 Timex Watches Ltd. – Brands

• Aqura
• Indiglo
• Basics
• Datalink
• Timex Sportz
• Lextra
• Vista
• Mariner
• Gimmix
FUTURISTIC WATCHES
•RECHARGABLE LED WATCHES
•BARCODE WATCHES
•MK2 CIRCUIT LED WATCHES
•DIODE WATCH
•REAL CRYSTAL LED WATCH
•EQUILIZER WATCHES
 The Watch Market in India
(by value 2009-2010)
Premium (> Rs 5k)
Valued at Rs 370 crores
Swiss brands: Tissot, Omega, Rolex
Mass (< Rs 400)
Fashion brands: Fossil, Calvin Klein,
Valued at Rs 300 crores Giordano, Esprit
11% 13%
Grey market, Chinese, etc.

33%
43%
Low-end (Rs 400-1000) Mid-upper (Rs 1k-5k)
Valued at Rs 938 crores
Valued at Rs 1200 crores
Titan, Citizen, Timex,
Sonata, HMT, Maxima
Swatch, Espirit

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 Forces Transforming Indian Watch Industry

2.More global and local players

Brands ‘Titan’ • Exploring new
• Significant increase in competition in all
and brand for luxury
segments
‘Sonata’ ­ Luxury end : Swiss brands segment
­ Mid to upper end : Global fashion/ Japanese • Licensing: Tommy
brands
­ Low end : Local/regional IMFQs, Chinese
Hilfiger watches
imports

1. Shift in structure of 3. Emergence of distinct

demand consumer segments
• Sharply defined
consumer segments
Dramatic
Transformation around distinct buying
of the Indian factors
watch market • More awareness of
brands and global
trends among affluent
urban consumers

Dominant retail  4. Emergence of new channels

presence: ‘World • New retail outlets emerging (Dept.
stores/malls) Sub-branding
of Titan’ • Existing outlets (MBOs) getting smarter strategy: Raga,
Showrooms, looking
Fastrack, Nebula
TimeZones • Unorganised retail at low-end
 GREY
WATCH

MARKET
 GREY WATCHES V/S ORIGINAL
• GREY WATCHES HAVE LESS
DURABILITY N NO GURANTEES
• THEY ARE NOT CERTIFIED.
• USAGE LIFE IS SHORT.
• THEY ARE CHEAP QUALITY
WATCHES.
 MISSION
• We would reach to the summit in just two
years
• Our business would have 5 more branches in
next 4 years and that to in mega cities
 VISSION
• Our business would be completely on ethics
• Our main objective would be satisfaction of
our customers
 VENUE
• Our showroom would be at the bbc plaza cg
road ahmedabad which is one of the hot and
happening place of ahmedabad and one of
the best places to have a showroom..
THANK
YOU