“MINE”

Introduction
Care about your Health,
Care about your skin
first ,

“Proper skin care is important

because our skin is thelargest
barrier against infection that we
have, Keeping our skin healthy
and moist helps to keep this
barrier strong…..”
Dr.Diana K. Blythe, MD on be half
of Pediatric Associates
Benefit of organic cosmetic

Nutrient rich ECO- friendly Natural

fragrance

NO harsh Skin
chemicals safety
Mission Statement

•MINE® Handmade-Organic
Skincare Company, that provides
3 sets of products that take care
of lips, hands and body. MINE
offers personalized, one-to-one
service and products. MINE sets
are perfect gifts for friends and
families.
 Goals
and Objectives

Launch MINE YouTube

channel by the first quarter of
Year 1.
Launch MINE website by the
second quarter of Year 1.
Launch MINE Instagram,
Facebook, Kakao Talk pages by
the second quarter of Year 1.
Market analysis
Market analysis
Market analysis
How MINE is better than other ?
Our key feature
The cosmetic industry is growing every single year and many
problems are raising with them
 One to one service
& Personalized cosmetics
Our product
 
Natural
soap

Whipped
Body
Butter
 
Hand
cream

Lip
scrub
 .
Lip
Balm
 
Gift set
Marketing strategy
Focus on PR
campaigns and
affiliations with Social
media Influencers that
reinforce our image.
Print advertising will be
focused on the benefits
of our products, both
physical and emotional.
They will speak to the
lifestyle our target consumer
aspires to have. It will be
carefully placed to insure the
proper affiliation
Develop a team of
"technical
representatives" to give
one-to-one online service
through our social media
pages and in our Website
chat.
Organize Beauty
Parties, where consumers
can test our products in
advance before purchasing
them, once in two weeks.
Marketing program

• Development of product packaging

1 • Development of product brochures

• Creation of a MINE video

2 • Creation of consumer Beauty Parties

• Development of bonus week programs and

3 products
 The Target Customer
MINE uses retail (direct to end user) strategy. Our
targeted end users are broken down into 3 distinct
groups

Group 1 Group 2 Group 3

between the ages of between the ages of between the ages of
14- 24 25-46 47-58
-Students- -worker- -Parents-