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It is simply a thought or an
idea.

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 CONCEPT
DESIGN

It uses a set of directed Two nouns (V & H) to expand or Finding and creating ideas by
questions to resolve a problem contract scope of event searching, scanning, etc.
or meet an opportunity.

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 CONCEPT DESIGN:

TITLE
SCAMPER TECHNIQUE
“is a problem-solving technique used in marketing, industrial design, publishing,
animation and other creative industries”

• Developed by Bob Eberle

• Seven ways to create a new idea
• Each letter represents a verb to help you think of new ideas
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 CONCEPT DESIGN:

CONTENT

BUILDING BLOCKS
Two adjectives – VERTICAL and HORIZONTAL
• Helps expand or contract the scope of your event
VERTICAL HORIZONTAL

APPLICATION: Creating events with APPLICATION: Cover a wide variety of

specialized products and services targeting products, services and industries
a specific market, function or industry
 CONCEPT DESIGN:
TITLE AND
CONTENT
RESEARCH
• Scan magazines and google words related to the event
• Use the Internet to look for concepts and fine-tune an idea
• Attend events
• Ask around
• Take notes
Something we It provides
plan to DIRECTION
ACHIEVE

OBJECTIVES

In events, two It measures

points of view: performance
Client and
organizers
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 TYPES OF
OBJECTIVES

Two main types (Thompson, Strickland, Gamble, 2012)

STRATEGIC FINANCIAL
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 SETTING
OBJECTIVES

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There is a growing interest in activities that allow participants to
pick and choose. For example, in a team building event,
attendees are gravitating towards creative, not necessarily
collaborative activities such as cooking classes, golf lessons,
and poetry readings.

Even in formal meetings, delegates are given a choice of

attending break-out sessions that focus on their interest
Examples : dog fashion show, hackathon, robot Olympics,
International pyro musical contests, online game battles, film
presentations with live actors requiring audience to participate in
the re-enactment of the movie