Is the Consumer Protected well?

A study on Consumerism in digital

era

By
Gayatri P.S.V
PGDM 2018-20
VVSIM

Under the guidance of

M.Praneetha
VVISM

Date:12.04.2019 Name: GAYATRI P.S.V 1

 TOPICS COVERED
• Who is Consumer?
• Shift in mode of
consumption.
• Objectives
• What is Consumerism?
• Why Consumerism?
• Consumer Protection Act
1986.
• Statistics of Redressed
consumers.
• Conclusion
Date:12.04.2019 Name: GAYATRI P.S.V 2
 Who is a consumer?
Any person who:

• Buys any goods for a

consideration which has
been paid or will be paid.

• Hires or avails any service

for a consideration which
has been paid or will be
paid.

Date:12.04.2019 Name: GAYATRI P.S.V 3

 Shift in mode of consumption
• Earlier Days: • Digital Era

Date:12.04.2019 Name: GAYATRI P.S.V 4

 Objectives
• To study the importance of Consumer
Protection in digital scenario.
• To know the duties and responsibilities of a
consumer.
• To study the role of Consumer Protection Act
in protecting consumers from unfair practices.

Date:12.04.2019 Name: GAYATRI P.S.V 5

 What is Consumerism?
• Consumerism is defined
as social force designed
to protect consumer
interests in the market
place by organizing
consumer pressures on
business. It is ensured
by government.

Date:12.04.2019 Name: GAYATRI P.S.V 6

 Why Consumerism?
To protect ourselves from:
• Adulterated goods
• Duplicated goods
• Breach of contracts
• Expired good
• Over pricing/ over charging
• Poor quality goods
• Hoarding of goods
• Wrong measurements
Date:12.04.2019 Name: GAYATRI P.S.V 7
 Consumer Protection Act 1986

• It protects the
consumer from
exploitation that
businesses practice to
make profits which in
turn harm the well
being of the consumer
and society.

Date:12.04.2019 Name: GAYATRI P.S.V 8

• This right helps to educate the consumer on
the rights and responsibilities of being a
consumer and how to seek help or justice
when faced exploitation as a consumer.

• It teaches the consumer to make right choices

and know what is right and what is wrong.

Date:12.04.2019 Name: GAYATRI P.S.V 9

Date:12.04.2019 Name: GAYATRI P.S.V 10
• THREE TIER CONSUMER REDRESSAL FORUMS
1. District forum: Purchase of 20 Lakhs.
2. State Forum: Purchase of 20 Lakhs to 1 Crore.
3. National Forum: Purchase of Above 1 Crore.

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 Statistics of redressed consumers

Source: ncdrc.nic.in

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 Conclusion
• In the present digital era, the consumer has access to all the
information and the organizations are almost transparent.
• Consumer must exercise his right.
• Consumer must be cautious.
• The consumer must file case for redressal of only genuine
grievances.
• The consumer must be quality conscious,
• Consumer must insist for cash memo.
• Awareness of goods and services available in the market.
• Choosing legal products over illegal or black goods and
services.
Date:12.04.2019 Name: GAYATRI P.S.V 13
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