COMPETITIVE ANALYSIS IN

CAR SEGMENT
HONDA AMAZE VS MARUTI DZIRE
OBJECTIVES:

To study the car market and identify the strength and weakness of each
company with respect to Maruti Suzuki.

To analyze the competition with respect to Maruti Dzire.

HONDA AMAZE VS MARUTI DZIRE

VARIANTS

6 PETROL 4 PETROL
E,EX,S VX
01 S AUTOMATIC, VX
Lxi, Vxi,Zxi
AUTOMATIC Vxi automatic

4 DIESEL 3 DIESEL
02 E,EX,S,VX Ldi,Vdi,Zdi
ENGINE
AMAZE VS DZIRE
PETROL ● PETROL
1198 CC 1197 CC
4 cyl SOHC i-VTEC VVT,K-SERIES

01 88 BHP @ 6000 rpm 86 BHP @ 6000 rpm

114 NM @ 4000 rpm
109 NM @4500 rpm
Mileage-19.5 kmpl,19 kmpl MILEAGE-22 kmpl

DIESEL
● DIESEL
1498 CC
1248 CC
4 cyl ,DOHC i-DTEC
02 98.6 Bhp @ 3600 rpm
CRDi
75 Bhp @ 4000 rpm
200 Bhp @ 1750 rpm
190 NM @ 2000 rpm
MILEAGE-27.4 kmpl,23.8 kmpl
MILEAGE-21 kmpl
SAFETY FEATURES
AMAZE VS DZIRE

01 2 AIRBAGS ● 2 AIRBAGS

02 ABS(ANTI-LOCK BRAKING
SYSTEM
● ANTI-LOCK BRAKING SYSTEM

EBD(ELECTRONIC BRAKE
03 DISTRIBUTION)
● EDC(ENGINE DRAG CONTROL)

04 IMMOBILIZER ● BA(BRAKE ASSIST)

05 ACE BODY STRUCTURE ● RIGID BODY STRUCTURE

INTERIOR AND COMFORT
AMAZE VS DZIRE

01 MANUAL AC,POWER
WINDOWS
● AC WITH CLIMATE CONTROL
SYSTEM,POWER WINDOWS

02 ELECTRIC ORVMs ● ELECTRIC ORVMs

03 DRIVER SEAT,STEERING
ADJUSTMENT
● DRIVER SEAT, STEERING
ADJUSTMENT

04 BUTTONS,CONTROLS ON
STEERING
● BUTTONS,CONTROLS ON STEERING

05 2 DIN AM/FM MUSIC

SYSTEM,USB & AUX in
● DASH INTEGRATED MUSIC
SYSTEM,USB & AUX in
EXTERIOR
AMAZE VS DZIRE

01 ALLOY WHEELS ● ALLOY WHEELS

02 REAR PARKING CAMERA &

SENSORS
● REAR PARKING CAMERA & SENSORS

03 FOG LAMPS ● FOG LAMPS

04 REAR DEFOGGER ● REAR DEFOGGER

05 420 L BOOT SPACE,

36 LTR FUEL TANK
● 378 L BOOT SPACE,
42 LTR FUEL TANK
COLORS & PRICE
AMAZE VS DZIRE

RADIANT RED ● SILKY SILVER

WHITE ORCHID PEARL ● PEARL ARCTIC WHITE
01 LUNAR SILVER METALLIC
GOLDEN BROWN METALLIC
●
●
OXFORD BLUE
GALLANT RED
MODERN STEEL METALLIC ● SHERWOOD BROWN

02 AMAZE DIESEL VX
7.70 LAKHS
● DZIRE DIESEL Zdi
7.50 LAKHS
SWOT ANALYSIS OF DZIRE

STRENGTH WEAKNESS

Refined engines Outer body is weak.

Competitive price Not spacious like Amaze.

Vast service network

THREATS OPPORTUNITIES

Amaze is not only quicker(12.6sec in 0-100 Developing hybrid cars and fuel efficient cars
km dash), but also economical. for the future.

Amaze has larger boot space and better rear Tapping emerging markets and building
experience. global market.