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TIME CONSUMPTION
Highly Time Consuming Process
We Can
Save
You From LOCAL DHOBI WALA
Hassle of timelines, quality, reliability and effort of travel to drop and pick up.
DEMOGRAPHIC INSIGHTS
6%
Male 8000-12000
69% 9%
no
45%
less than yes
4000 55%
64%
EXISTING
QUALITY I am satisfied with the laundry service that I use
138 responses
80
70 68
60
laundry services ?? 40
33
30
20 16 14
10 7
0
1 2 3 4 5
66 % of respondents are not happy with the laundry services they avail and might want to switch to our services
EXISTING
QUALITY I feel that my laundry service provides value for money
138 responses
60
54
50
10
5
0
1 2 3 4 5
10
5
0
1 2 3 4 5
83% respondents cannot avail laundry services at the time they choose
EXISTING
QUALITY I get discounts/loyalty points in my laundry service
138 responses
80 74
70
60
50
Do the customers feel special??
40
30 26
20 16 16
10 6
0
1 2 3 4 5
84% are not happy with the discounts given by their laundry services
WHAT CUSTOMER
WANTS I think of convenience and more available time for myself
when I think of laundry services
251 responses
90
80 77
68
70 65
How many respondents are likely to
avail laundry services due to 60
convenience?? 50
40
28
30
20 13
10
0
1 2 3 4 5
84% of respondents find it convenient to let their clothes being taken care of by a laundry services
WHAT CUSTOMER
WANTS I think of washing material(detergent, softener etc.) when I
think about laundry services
251 responses
80
68 68
70
62
Do customers care 60
about washing 50
materials?? 40
31
30
22
20
10
0
1 2 3 4 5
20 16
11
0
1 2 3 4 5
89% respondents want their laundry services to care for their cloth fabric
WHAT CUSTOMER
WANTS I think of live tracking of clothes when I think about laundry
services
251 respondents
80
70
70
60
52
47
To factor inconvenience, do 50
41 41
respondents prefer live tracking 40
of clothes ?? 30
20
10
0
1 2 3 4 5
50
Do respondents trust their
40 35
laundries enough ??
29
30
20
10
0
1 2 3 4 5
40 30
20 16 16
0
1 2 3 4 5
20
10
0
1 2 3 4 5
69% prefer a mobile application, which will allow faster response from us and quicker feedback from them
WHAT CUSTOMER
WANTS I think of commitment to delivery and pickup times when I think
about laundry services
251 respondents
140
125
120
How important is commitment in 100
the decision making of
customers?? 80 68
60
40 35
20 12 11
0
1 2 3 4 5
120 116
100
20 16 14
0
1 2 3 4 5
88% respondents are skeptical about the condition of clothes after laundry
WHAT CUSTOMER
WANTS I am willing to pay extra for Fast Track Services
251 respondents
80
72
70 67
60
53
Would customers 50
appreciate a premium 40
32
option?? 30 27
20
10
0
1 2 3 4 5
Adherence to
timelines,
Fabric specific
VALUE washing
PROPOSITION
CONVENIENCE QUICK TURN AROUND TIME
24 Hour
App/Call based premium Service
delivery and 48 Hour
pickup 24×7 Normal service
PORTER’S 5 FORCE MODEL
Poor Diversity
Expensive to set-up new business (+)
NEW ENTRY
Easy to find a substitute supplier (+)
THREAT OF
Easy to Copy (-)
Easy to acquire washing supplies (+)
Highly unorganized market (+)
Easy engagement with suppliers (+)
Start up company (-)
SUBSTITUTION
THREAT OF
No Strong Market Leader (+)
High price leads to self wash (-)
Expensive Maids without schedule (+)
No compromise on convenience (-)
Laundry shops without variety of services (+)
40
1. who are occupying apartment spaces and PG(s) 35
30
2. who do not have sufficient time and enough space meet their 25
25
laundry needs.
20
15
3. with capacity to pay and use the service as well as 15
8.7
accessibility of location applicable to pickup and delivery 10
services. 5
0
4. who are too active and busy. 2001 2011 2019 2031
There is no specific age requirement due to the nature of the service which is a need catering to all ages.
We believe that dirty clothes often mean that you had
an amazing time. So let us take care of your clothes
while you indulge in frolic.
We also keep your
missing socks
together.