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PRESENTED BY :- SHREEKANT SINGH

ENROLLMENT NO:- GL-1086


FACULTY NO :- 18MBAB54
 A social networking service is an online platform
which people use to build social networks or social
relations with other people who share similar
personal or career interests, activities, backgrounds
or real-life connections. Social networking services
vary in format and the number of features..
 Some of the most popular social media websites are
Hike, Baidu Tieba, Facebook (and its
associated Facebook Messenger),
Google+, Myspace, Instagram, LinkedIn,
Pinterest, Snapchat, Tumblr, Twitter, Viber, WeC
hat, Weibo, WhatsApp, and Wikia. These social
media websites have more than 100,000,000
registered users.
 Social Media differ from traditional and industrial media in
many ways. They are:
 Quality: One cannot be sure of the quality of content posted on these
sites. The range of quality will differ from high quality to low quality.
Sometimes even abusive content are posted.
 Around 95 to 80% content are reposted or uploaded near about 80 to
60% content are found fake.
 Reach: Both provide scale and are capable of reaching the global
audience. However, social media is more decentralised, less
hierarchical, and distinguished by multiple points of production and
utility.
 Frequency: The frequency is more eg the number of times an
advertisement is posted on social media platforms.
 Usability: Traditional media typically requires specialized skills and
training; while social media modest re-interpretation of existing skills; that
is anyone can operate the means of social media production.
 Immediacy: The time lag in communication in traditional media (days,
weeks and months) while in social media it is almost instantaneous.
 Permanence: Traditional media once created cannot be altered. Social
media contents can be changed almost instantaneously by comments or
editing
This framework defines social media by using seven functional
building blocks. They are:
 Identity: This block represents the extent to which users reveal their
identity in social media setting. This can include disclosing
information such as name, age, gender, profession, location and also
information that portrays users in certain ways.
 Conversation: This block represents the extent to which users
communicate with other users in a social media setting. Many sites
are designed primarily to facilitate conversation among individuals
and groups.
 Sharing: This block represents the extent to which users exchange,
distribute and receive content.
 Presence: This block represents the extent to which users can know if other users
are accessible. It includes knowing where they are in the virtual world and /or the
real world, and whether they are available.
 Relationships: This block represents the extent to which users can be related to
other users. Two or more users have some form of association that leads them to
converse, share objects of sociality, meet up, or simply just list each other as a
friend or fan.
 Reputation: This block represents the extent to which users can identify the
standing of others including themselves in a social media setting.
 Groups: This block represents the extent to which users can form communities and
sub communities. The more ‘social’ a network becomes, the bigger the group of
friends, followers and contacts.
 Impact of Media on Socio-Cultural Values and
Social Institution in Indian Society. The media,
known as the fourth pillar of democracy, has a huge
impact on the society. The effects are of course,
positive as well as negative. Media is such a
powerful tool that it literally governs the direction of
our society today.
 Business decisions influence employees,
customers, suppliers and competitors, while
company operations affect communities,
governments and the environment. To evaluate the
social and ethical impact of these decisions and
activities, you have to divide their effects into
categories.
 The social skills of company owners, together with
relationships maintained with customers, suppliers
and other business people, are always vital if
companies are to be run well and developed with a
view to the future. ... Hence, companies' basic
commercial operations are the
primary benefit they bring to society.

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