THE BUSINESS OF

BEAUTY
Cosmetology
Mrs. Ponsford
 What are our learning objectives?

• What is the business of beauty

• Why is it important to know
• How can I use this information in my future career
• Know the personal qualifications, interests,
aptitudes, information, and skills necessary to
succeed in cosmetology
Discuss with a partner and answer this question in your guided
notes

■ What inspired you to become a hairstylist?

– Write down 5 things that inspired you to go to
cosmetology school and become a stylist
 What is the Business of Beauty?
■ Customer service or “experience”
■ Sales
■ Understanding Trends
■ Branding and Social Media
 Customer Service or “Experience”

■ Creating the individualized and unique experience for your

client.
■ Take the time to consult and really understand who they are
and what look they are wanting to achieve.
■ Make sure you quote the projected price from the beginning.
Now listen to the podcast through the link below
called
“A Hairstylist Journey”
With guest speaker Joanna Mangana
Called
“Creating a Culture of Customer Service”
 Now You Try!

Think about what is important to you in regards to

customer service. Did the podcast discuss things you've
never thought of?
Write in your Ideas in the Guided Notes.
Sales in the Beauty Industry
Why are sales important?
 What is Diversion?
• Diversion in the salon industry means when products
are sold by “unauthorized” vendors.
• This hurts the industry because they purchase the
product at a discount and therefore sell it for less
than a salon can.
• These products can be past their shelf life date as
well as might not be what you thought you purchased
 Now you Try!

• What are some of your favorite hair products and

why? Write down your answers on the guided
notes page.
Understanding Trends
Where do stylist find
trends?
 Why are Trends Important to follow?

• Staying Relevant
• Always changing your clients look
• Keeping your clients hair on trend
• Create trends by knowing past trends
• How long will this be a trend
• Can your clients job too conservative handle the
trend
 Now You Try!

In your guided notes section on Trends, write down

where you get your inspiration from.
BRANDING AND
SOCIAL MEDIA
 Free Advertising…
Instagram and Facebook are amazing social media shared
platforms that are free to all to advertise their work.

They are great for:

• Showcasing your work
• Tagging beauty companies and clients
• Following and supporting other stylists
• Watching trends
• Gaining new clients
 Now You Try!
Create a business name handle for Instagram and
follow 5-10 influencers. Write your handle on the
Guided Notes so I can follow you!
 The Business of Beauty

Think about all that we have covered on the business

of beauty. Now go to your guided notes and complete
the mind map at the end with all the information that
seemed important to you. Go back through the slides if
you need to!