Social Media Proposal

for

Presented by
 About us
• Ad Squad is your 360 degree communication partner. We assist
you in reaching your audience the better way

• We are a team of seasoned professionals and young enthusiasts

to give you the blend of experience coupled with fresh and
innovative ideas

• In very short time, Ad Squad has successfully accomplished

projects for various national and multinational clients
 Executive Summary

This Proposal Explores and examines details about social media

services Ad Squad will provide to get maximum mileage , reach,
recognition , registration which will help achieving the goals

The specific goals are reaching the diversified target audience

available on different social platforms and getting maximum desired
ROIs
 Digital Demographics of Pakistan

Source: worldometers, Google Report, PTA, Website Analytics (E. OGE)


Video First
Video Continued to be the most
compelling ad format in 2017
and as reported by the PTA,
40% of all in 2017 was used
for video uploads, streaming and
sharing. Alongside, 55% used
mobile data to consume video
content on their smartphones.
Best Practices for Digital
Mobile First
A term widely used by top
digital platforms such as
Google and Facebook indicates
how advertisers should design
content for consumption on
smaller screens first and features
added to suit larger screens
 Objectives
• To stimulate the digital presence of the brand.

• Create engagement & conversation with the TG on social

media.

• Maximize the brand exposure on digital media and carry

out advertising campaigns with measureable ROIs
periodically.
 Social Strategy
• Manage social media profiles on Facebook, Twitter &
Instagram through specifically created content for ‘Turk Plast’.
• Create ‘Conversation’ and engage fans through social media
profiles with the brand and urge them to participate more
frequently.
• Socialize with the fans through activities.
• Increase the fan following on social media profiles through paid
advertising and organic growth.
• Responding to queries and escalating to client if required.
 Content
• Content is the key to our social media and community
management.
• We create content that speaks louder than our pitch.
• We believe brands are the story-tellers, and the one with the best
story wins the race.
• Our content creates the ‘Call to Action’ and intrigue a
conversation.
• Graphic posts, GIFs or Videos, aspiring action is the basic
ingredient of our posts.
 What do we post?
We don’t ONLY post graphic templates of specific pattern and
repeat
BUT
We also produce social media animated videos, GIFs for increasing
fans’ interest on each post.
----------------------------------------
We don’t ONLY create content for social media
BUT
We create extraordinary SOCIAL CONTENT to be the best
story teller among competitors
 Activities
Activities plan will be decided in close consultation with the brand’s
marketing team. Digital activities may include.
• Tip of the day/week informing different techniques to use PVC pipes.
• Asking fans to upload their 10 sec video with Turk Plast products and win
gift hampers.
• Giving people a virtual tour of all products.
• Holding an informative session through Social media to create awareness
among people about the advantages of Turk Plast products.
 Activities
Holding a BTL activity at various locations to personally come in
contact with the target market and informing them about the product.
 Activities
Go digital on all aspects
A digital truck that would move in different areas of Lahore to promote
the brand.
 Organic Growth
• Agency will organically grow fan base on Facebook and
Instagram and also create channel on YouTube and promote
videos through optimization of key words.

• Agency will grow 250-1000 new fans on social media through

organic growth every month through engagements and social
optimization.
 Scope of Work
• Agency will manage the social media profiles for ‘Turk Plast’.
• Agency will create and design content for all social media profiles as
per the algorithms of Social Platforms, and manage the hashtags
and ensure that all posts are socially optimized.
• Agency will post at least 1 creative post every day, except Sundays
on social profiles, engage audience and answer/redirect queries.
• Content Frequency
• 1-2 posts everyday (except Sundays and holidays)
• 1 video cover every month
• 2-3 GIFs every week
• 1-2 contests every month
 Sample Artworks

Rights of the Creative shared belong to AdSquad

All the creative shared is sample work. Artworks with proper logos will be shared once agency is onboard
 Costing Deliverables
• Social media page management
• Social media content creation
• Digital media planning and buying
• Digital media artwork animation (GIF only.)
• Creative direction and design
• Digital advertising and marketing
• Account planning, research, reporting and analysis
• Event coverage for digital media
 Platforms
• Facebook
• Instagram
• YouTube
Shared Team
• Account Manager
• Community Manager
• Digital Artist