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Introduction
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 Titan Company Limited supports the cause of educating the girl child through its Titan
Kanya project.
 For implementation, it works with partners such as Nanhi Kali (KCMET) and IIMPACT.
 https://www.titan.co.in/community-initiatives

 Rana Uppalapati is a second-generation Business Associate of Titan Company Limited.

 He skates for a social cause along with speaking and writing about it.
 https://www.facebook.com/rana.uppalapati/year/2016

 Together, the inimitable association creates an unique opportunity to connect resources

with a social cause, by bringing attention to it.
 It will enable everyone in the Titan Ecosystem to connect with the cause and the company.
 Individuals can use it to engage meaningfully with their friends, family and customers.
 Everyone can come along on the journey by contributing to it in several ways possible.
 Concept: Titan #ECHOforHER
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 Focus of the Journey/Project

 ECHO: Educate to Carry Her Onwards
 Most Listed Reasons: To enable her, to reduce child marriage, to reduce dowry harassment, to reduce infant &
maternal mortality, to improve nation’s growth, to educate future generations, to promote quality of life, to
reduce population explosion, to reduce sexual & domestic violence, and to address/detect/prevent disease in
women/families early.
 Sensitize to Keep Children Safe
 Educate children and adults on safe (good) touch and unsafe (bad) touch, as the need of the hour.

 Objectives
 Internal
 Integrate ALL Employees, Franchisees, Distributors, Vendors, Associate Employees, Customers, TATA towards the
cause, through means of communication and fundraising online and offline.
 External
 Take forward the message that we are a responsible corporate organization of “people”, believing in
volunteering, engaging and working towards a cause that impacts the world around us positively.
 Visual Themes: Titan #ECHOforHER
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Educate to Carry Her Onwards Sensitize to Keep Children Safe

 Titan Kanya  CII-YI: Project Masoom

 https://www.nanhikali.org  https://www.youngindians.net/masoom
 https://www.iimpact.org
 The Golden Quadrilateral: Route Map
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 Cover many major cities and

towns in India and many of
Titan/Tata locations
 Denote scale
 6000km: 90 Days
 Children Impacted

 Engage People
 Stores, Schools, Events
 Communications
 Report Progress
 Online (Digital)
 Offline (PR/Media)
 Project Outline: Titan #ECHOforHER
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CSR Alignment: +25000 Titan Kanya

Social Cause Awareness

Communications: Internal and External

People Engagement: Titan Ecosystem

Positioning Engagement
Special Projects + Retail Teams: Events

Partners: KCMET, IIMPACT

Fundraising

Skate 6000km around the country to bring attention and purpose to this project
 Key Elements
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Skating
 Start: 05 September 2018
 Start/Finish: Hosur via Integrity
 75km: 5-6 hrs over 90days
 Logistics Partner in Place
 Identified Requirements/Route
Fundraising
 For Nanhi Kali and IIMPACT
 At least 25000 Girl Children
 Through Internal Network
 Encircle & External Viewers
 Via Titan Company Portal
Awareness
 Preplanned PR/Events at each location
 RBH Support in regions
 Associate/Employee Support
 Partner Support at schools/for content
 Announcement: 22 to 24 August 2018
Engaging
 The journey in itself: Inclusive
 Micropage: Digital Dashboard
 Live Feed/Stories/KMs/Funds
 Events at Stores and Larger Venues
 Messaging/Emailers/Videos/Photos
 Entities and Roles
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participates in
Skater Activity Store
Distance Digital/PR Media Budget Store Manager
conducts
Location Content reports Purpose Employee Existing
shares on
Content Amplification People-Reached Customer Portals

Funds-Raised
communicates with
shares with
Execution Partner
Region (RBH)
Content Titan Portal coordinates
Updates shares on RBM Emails &
Updates Letters
Target
shares on collated by ABM
Stories
Achievement Business Associate
Photos Core Team
shares on Videos supports
shares on Updates
NGO Partner Payment Gateway
raises funds for Stories
Interaction
Content Fund Collection works with
raises funds for
Bank Account Interaction
 Activities (On Route and Rest of India)
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 Store Level: Customer Meets/Events/Dinners - Presentation on the event by

Senior Management, Video & Talk on Education of Girl Child, Sensitize on
Good & Bad Touch.
 In Major Cities and at KCMET & IIMPACT locations- Cultural/interactive
performances by children, either in stores or designated location.
 Schools visits on route.
 Involve Local Influencers and/or celebrities.
 Easily implementable events like painting contests with a flyer to draw
attention to the campaign page and to connect all stores.
 Encourage local ideas from each region/territory.
 Buffer/Break Days to be planned to coincide with bigger cities/activities.
 Ideas for Activities: Help Required
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Communication about Micro-page and the Cause
 Share content/link/tag on social media
 Message (Whatsapp) videos and posters
 Call high-value/regular customers
 TCL Network (learning portal/encircle)
 Mention on birthdays/anniversaries
PR and Media
 Organize Press Event with TMC Members
 Involve local influencers/celebrities
 On Ground and through Social Media
 Increase reach to local community
 Introduce to local peoples’ organizations
Participation
 Basic Customer/Staff Meets
 Associates to bring friends to support
 High-Tea with all associates/TCL team
 Dinner events with feasible ROI/ROTI
 Cyclists/Runners/Motorcade/Flag Off
Fundraising
 Make and reach in-store targets
 Reach out to Associates in the region
 Suggest local ideas that work
 Promote the micro-page at the store
 Keep a 90-Day focus
 Fundraising (A + B + C = Total Children)
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Options Payment Method Benefitting NGO Partners

 A. Learning Centre (28 Girls’ Cheques  IIMPACT

Education Supported) and  80G Given
1 Lakh x [1 or Many] = Total Online
 B. Education for One Girl Child  KCMET
 3600 x [1 or Many] = Total  80G Given
Details
 Others (Rs. 500 <> Rs 3600) will be  KCMET
 [Rupees to be mentioned] shared.  80G Not Given
 Thank You: Let’s make it happen together!
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 Vision
 To increase awareness on the need to
Educate the Girl Child, thereby raise funds
for a target number, and alongside draw
attention to areas such as Child Protection
and Wellness by sensitizing children and
adults, in a tangible manner.
 Mission
 To represent a responsible organization of
people, and work on the common need of
education by uniting everyone associated
with it, and by embarking on an epic
journey across the country, in order to echo
the cause of and for HER.
 Core Team(s)
 Special Projects: Suvendu Roy
 CSR: NES and Uma Krishnan
 CoCo: Sirish, Momita and Krithika
 BA Engagement: Rahul Yadav
 People: Krishnamurthi
 Associate: Rana Uppalapati
 Learning: Narayanan Sabharatnam
 TCL: Senior Management
 KCMET, IIMPACT, CII Yi, YTCR, Digital, PR
 On Route: Participation
 At Office: Coordination