Agricultural

Communication
Prepared by
Rajesh Paudel
assistant professor
IAAS/Lamjung Campus

for
B.Sc.(Ag) 6th semester
 Communication

Need words, body language,

actions or gestures to
communicate.
 Communication

The process by which information

is exchanged by individuals
through a common system
 Types of Communication
 Dyadic (two-person) – most informal
exchanges between two people
– Close proximity
– Both people send and receive messages
– Includes verbal and nonverbal stimulus

 Small Group – three or more members of

a group
 Types of Communication
 Public – “Public” places, formal and
structured, speaker addresses large group
in an event as a speaker

 Mass – most formal and most expensive,

may include media
 Communication Models
One Way- information travels from one
source to a second
 Communication Models
 Interactive – information is exchanged between
two sources, includes feedback and interaction
 Role of Ag Com
 Year 2000 – 281.4 million people in the
United States
– 1.8% Ag Producers
– > 98% Urban/Suburban area

In Nepal also people living in the urban area

are increasing and farming population is
decreasing.
 Role of Ag Com (facts)
 Nepalese agriculture is in high priority when
considering national income and food security
security
 Agriculture literacy has been left to the
agricultural producer
 Agriculture History
 Crop – any plant humans us for their own needs

 Livestock – any animal humans use for their own needs

 Weed – any plant that is out of place

 Pest – any animal that is out of place

 Agriculture History
 Crop production allowed people to stay in one
location

 With feed, livestock domestication became

possible

 Because of farming and ranching …

– Civilizations were founded
– Cultures were developed
– Specialization was developed
 Agricultural Communication
History
 3000 BC – Appearance of the plow

 1793 – Eli Whitney invented the cotton gin

 1810 – First agriculture magazine, Agricultural Museum,

was established in District of Columbia

 1811 – First agricultural production fair held in U.S.

(Massachusetts)

 1819 – Magazine American Farmer was released in wide

circulation
 Agricultural Communication
History
 1862 - The Morrill Act was passed
– Established land grant universities
– AGRICULTURE SCHOOLS!!!

 1905 – First class in ag journalism offered at

Iowa State University

 1908 – Agricultural Journalism department

created at University of Wisconsin, Madison

 1917 – The Smith-Hughes Act passed

– Established vocational agriculture classes
 Agricultural Communication
History
 1920 – Iowa State University offered B.S. in
Agricultural Journalism

 1921 – First farm market news radio report

broadcast (KDKA, Pittsburgh)

 1944 – National Association of Farm

Broadcasters organized

 1952 – Newspaper Farm Editors of America

established
 Agricultural Communication
History
 1970 – Agriculture Communicators of
Tomorrow (ACT) established
– University organization for Ag Communication
and Journalism majors

 2006 – Utah State University offered a

B.S. in Agriculture Communication and
Journalism