Importance of

Quantitative Research
Across Various Fields
 Learning Objective

 To give the importance of

quantitative research across
various fields
Key Understanding
 Knowledge of the importance of
quantitative research is integral in
knowing its applications across
various fields.
Key Question
 What are the importance of
quantitative research across various
fields?
 Importance of Quantitative
Research

 The importance of quantitative research lies

greatly in the production of results that should
reflect precise measurement and an in-depth
analysis of data.
 Importance of Quantitative
Research
 It is also useful in obtaining an objective
understanding of people, things, places, and
events in this world; meaning, attaching
accurate or exact meanings to objects or
subjects, rather than inflated meanings
resulting from the researcher’s bias or
personal attachment to things related to the
research.
 Importance of Quantitative
Research

 Requiring the use of reliable measurement

instruments or statistical methods, a
quantitative study enables people to study
their surroundings as objective as they can.
 Importance of Quantitative
Research
 It is also an effective method to obtain
information about specified personality traits of
a group member or of the group as a whole
with regards to the extent of the relationship of
their characteristics and the reason behind the
instability of some people’s
characteristics.(Muijs 2011; Gray 2012).
 Importance of Quantitative
Research
 It is used in a wide variety of natural and social
sciences, including physics, biology, psychology,
sociology and geology.

 Quantitative research is the numerical

representation and manipulation of observations
for the purpose of describing and explaining the
phenomena that those observations reflect.
 Importance of Quantitative
Research
 This type of research generally focuses on
measuring social reality. Quantitative research
and/or questions are searching for quantities in
something and to establish research numerically.

 Quantitative researchers view the world as reality

that can be objectively determined so rigid guides
in the process of data collection and analysis are
very important.
 Importance of Quantitative
Research
 The number of phenomena we can study in this
way is almost unlimited, making quantitative
research quite flexible.

 Quantitative research is suitable to explain some

phenomena. For instance, ‘What factors predict
the general English proficiency of the fourth year
students?’
 Importance of Quantitative
Research
 Quantitative research is useful for conducting
audience segmentation. It is done by dividing the
population into groups whose members are similar
to each other and distinct from other groups.
 Quantitative research is used to estimate the size
of an audience segment as a follow-up step to a
qualitative study to quantify results obtained in a
qualitative study and to verify data obtained from
qualitative study.
 Importance of Quantitative
Research
 Quantitative research is also useful to quantify
opinions, attitudes and behaviors and find out how
the whole population feels about a certain issue.
 For example, when we want to find out the exact
number of people who think a certain way, to set
baselines (e.g., to measure consumer attitudes
regarding an issue prior to a campaign), and to
ensure that the students can share some
comments or ideas to a new course
 Importance of Quantitative
Research
 Quantitative research is especially important in
testing of hypotheses. You might want to explain
something, for example whether there is a
relationship between students’ achievement and
their self-esteem and social background.
 Importance of Quantitative
Research
 The ultimate goal of any quantitative research is to
generalize the “truth” found in the samples to the
population (while the ultimate goal of any
qualitative research is to understand a certain
phenomenon.)