LESSON 2: IMPORTANCE OF

QUANTITATIVE RESEARCH ACROSS

VARIOUS FIELDS
 PRE-TEST QUESTIONS

Answer the questions below.

Follow instructions properly.
MATCHING TYPE.

 Match item in COLUMN A with those of COLUMN

B by placing the letter of the correct answers in the
space provided in column A from among the choices I
column B. Identify what discipline the given research title
is related.
 COLUMN A COLUMN B
1. What Effect do Punitive Behavioral A. QUANTI & ANTHROPOLOGY
Control Statements have on B. QUANTI & COMMUNICATION
Classroom?
2. The Relationship between the C. QUANTI & SPORTS MED.
Mushrooming of Fast Food Chains and
D. QUANTI & MEDICAL ED.
Obesity of Children in Kuopo, Eastern
England. E. QUANTI & BEHAVIORAL SCI.
3. Effect of Tourism to the Cultural System
of Villagers in Southern Cordillera. F. QUANTI & EDUCATION
4. Factors Affecting Quality of Medical G. QUANTI & PSYCHOLOGY
Education in Saint Louis University.
5. Relationship of Verbally Aggressive H. QUANTI & ABM
Behavior to the Physical Aggression of a
I. QUANTI & STEM
Person.
 COLUMN A COLUMN B
6. Factors Affecting Crime Rates in Burgos,
La Union. A. QUANTI & ANTHROPOLOGY
7. Video Integration in Teaching Science in B. QUANTI & COMMUNICATION
Grade 12 of Upper Tumapoc National
C. QUANTI & SPORTS MED.
High School.
8. Communicative Behaviors Associated in D. QUANTI & MEDICAL ED.
Different Stages of a Romantic
Relationship. E. QUANTI & BEHAVIORAL SCI.
9. Ethnographic Study: Changes of Aeta
F. QUANTI & EDUCATION
Behaviors in past 5 years.
10.Relationship of Physical Activity to the G. QUANTI & PSYCHOLOGY
Amount of Adipose Tissue and
Endurance Fitness of Children Aged 15 H. QUANTI & ABM
– 22 in Burgos, La Union. I. QUANTI & STEM
1.How quantitative research related or
important to different field of discipline?
2.Choose two disciplines enumerated above
(column B) and explain how quantitative
research was used on it.
IMPORTANCE OF QUANTITATIVE RESEARCH ACROSS
FIELDS

People do research to find solutions, even tentative ones, to

problems, in order to improve or enhance ways of doing things,
to disprove or provide a new hypothesis, or simply to find
answers to questions or solutions to problems in daily life.
Research findings can affect people’s lives, ways of doing things,
laws, rules and regulations, as well as policies, among others.
Widely, quantitative research is often used because of its
emphasis on proof rather than discovery.
In recent times, research studies are gaining an unprecedented
focus and attention. Then, only the faculty in higher education has
so much interest and conduct researchers, but now even the
teachers in the basic education are engrossed in researches and
devote time and effort in conducting researches to improve
educational practices that may lead to more quality learning of
the students. Many teachers do action researches because there
is a serious need to identify the problems of the deteriorating
quality of education. By doing so, they can address systematically
and make educational decisions regarding the problems met.
Innovative teaching strategies are product of research.
 In the natural and social sciences, quantitative research is
the systematic, empirical investigation of observable
phenomena via statistical, mathematical or computational
techniques. The objective of quantitative research is to
develop and employ mathematical models, theories and/or
hypotheses pertaining to phenomena. The process of
measurement is central to quantitative research because it
provides the fundamental connection between empirical
observation and mathematical expression of quantitative
relationships.
 Health Sciences (Medical Technology, Dentistry, Nursing,
Medicine, etc.) use quantitative research designs like
descriptive, pre-experimental, quasi-experimental, true-
experiment, case study, among others.
QUANTITATIVE RESEARCH &
ACCOUNTING, BUSINESS AND
MANAGEMENT (ABM)
 Researches can help design a new product or service,
figuring out what is needed and ensure the development
of product is highly targeted towards demand.
Businessmen can also utilize research results to
guarantee sufficient distribution of their products and
decide where they need to increase their product
distribution. Conducting researches can also help a
business determine whether now is the proper time to
open another branch or whether it needs to apply for a
new loan.
It may also help a small business decide if a procedure or
strategy should be change to meet the requirements of the
customer base. Research is important for any organization
to remain in the market. The primary function of research in
ABM is to correctly determine its customers and their
preferences, establish the enterprise in the most feasible
location, deliver quality goods and services, analyze what the
competitors are doing and find ways on how to continuously
satisfy the growing and varied needs of the clients.
QUANTITATIVE RESEARCH AND
ANTHROPOLOGY
 Anthropology is a research method of combining
qualitative and quantitative research data. It is concerned
with exploring connections simultaneously, amidst cultural
differences, alternatives and identity. In the contemporary
academic, socio-cultural and political climate these
concepts have immense symbolic overtones.
 Quantitative research is use in Anthropology in
many aspects. Like, true experiments may use in
studying people provided that you follow certain
steps (Bernard, 2004). This is to look into the Effects
of an intervention in ethnic behavior of a group.
 True experiments with people in laboratory are also common.
Laboratory experiments often produce results that beg to be tested
in the natural world by Anthropologists. Aaron and Mills (1959, as
cited by Bernard, 2004) demonstrated in a lab experiment that
people who go through severe initiation to a group tend to be more
positive toward the group than are people who go through a mild
initiation. They reasoned that people who go through tough initiation
rites put a lot of personal investments into getting into the group.
Later, if people see evidence that the group is not what they thought
it would be, they are reluctant to admit the fact because of the
investments.
QUANTITATIVE RESEARCH
AND COMMUNICATION
 Researchers are often interested in how an understanding
of a particular communication phenomenon might generalize
to a larger population. For example, researchers can advance
questions like “What Effect do punitive behavioral control
statements have on a classroom? What communicative
behaviors are associated with different stages in romantic
relationships? What communicative behaviors are used to
respond to co-workers displaying emotional stress? (Allen,
Titsworth, Hunt, 2009)
QUANTITATIVE RESEARCH
AND SPORTS MEDICINE
Quantitative research is used to analyze how sports may be
used as an alternative way of medicating an illness. An example
is the research done by University of Eastern Finland which
investigated the relationship between mushrooming of fast
food chains and obesity, as well as the intervention needed to
prevent children’s obesity from reaching serious proportions.
The research focused on the children’s physical activity and
physical inactivity and the concomitant impact on the
children’s amount of adipose tissue (fat mass) and the
endurance fitness. The study is used to analyze certain the
effect of physical activity in weight control.
QUANTITATIVE RESEARCH
AND MEDICAL EDUCATION
 Quantitative research in medical education tends to be
predominantly observational research based on surveys or
correlational studies. The designs test interventions like
curriculum, teaching-learning process, or assessment with an
experimental group. Either a comparison or controlled group
learners may allow researchers to overcome validity
concerns and infer potential cause-effect generalizations.
Researchers are using quantitative research to cope with the
emerging trends in recent times.
QUANTITATIVE RESEARCH
AND BEHAVIORAL SCIENCES
 Relationship Questions in today’s quantitative trend
tend to explore how one behavior exhibited by
people is related to other types of behavior. Examples
are verbally aggressive behaviors related to physical
aggression – that is, when a person has a level of
verbally aggressive behavior, does he or she tend to be
physically aggressive? Are certain supervisor
communication skills related to the emotional
experiences of employees?
 Questions of difference explore how patterns of
behavior or perceptions might differ from one group
or type of a person to another: Do people with
disabilities experience emotional labor differently from
those without disabilities? Do women perceive
talkativeness (or lack of it) differently form men? Do
communication styles differ from one culture to the
next? (Alle,Titsworth, Hunt, 2009).
 When quantitative researchers explore questions
of differences or questions of relationships, they do
so in an attempt to uncover certain patterns of
behavior. If the researcher discovers that a certain
relationship exists in sample that she or he has drawn
form the population, she/he is then in a position to
draw generalizations about patterns expected of
human behavior.
QUANTITATIVE RESEARCH
AND PSYCHOLOGY
Mertens (2005) says that the dominant paradigms that
guided early psychological research were positivism and its
successor, post positivism. Positivism is based on
rationalistic, empiricist philosophy that originated with
Aristotle, Francis Bacon, John Locke, August Comte, and
Immanuel Kant. the underlying assumptions of positivism
include the belief that the social world can be studied in the
same way as the natural world, that there is a method for
studying the social world that is value-free, and that
explanations of a causal nature can be provided.
QUANTITATIVE RESEARCH &
SCIENCE,TECHNOLOGY,
ENGINEERING, AND MATHEMATICS
 Medical practitioners, for example, conduct researches to
obtain significant information about diseases trends and risk
factors, results of various health interventions, patterns of care
and health care cost and use. The different approaches to
research provide complementary insights. Researchers help in
determining the effectiveness and even side effect of drugs and
therapies in different populations and various institutions. It is
also necessary in evaluating experiences in clinical practice in
order to develop mechanisms for best practices and to ensure
high quality patient care. Researchers in these fields ultimately
aim for man’s longevity.
 As for engineers, architects, and other builders, research
helps in providing designs which are creatively beautiful and
at the same time give more convenience and efficiency as
they utilize modern technology to adapt to the ever
changing society. New materials and procedures may be
developed so as to further strengthen the structural
materials than can withstand various calamities and
disasters.
POST_TEST. This serves as your summative test. Answer the
questions below following the instruction given in each test.

•ESSAY. Briefly explain what is asked below.

•How important quantitative research across fields? Cite at least
five fields and explain how quantitative research is interconnected
with it.
•CONCEPT MAP. Complete the concept map presented
below.You add figures so long as you will use your creativity
using the figures given. Present the importance of quantitative
research to different fields. Maximize the space below.
QUANTITATIVE
RESEARCH