PRESENTED BY

VINEETHA B

SALMAN KHAN

VAISHNAVI B

TENZIN TINLEY

RAVI RISHI
UBER
INTRODUCTION

• Founded : March 2009

• Founded : Garrett Camp , Travis Kalanick
• Headquaters : San Francisco , California
• Area served : World wide 633 cities
• Product : Mobile App , Website
• Divisions : Uber Eats
• Website : www.uber.com
• Revenue :$2.8 billion
ANALYSIS OF UBER
MARKETING STRATEGY
UBER MARKETING
STRATEGY IN MULTI MEDIA
 FOLLOWERS OF UBER IN SOCIAL MEDIA

UBER in Facebook has 8 MILIION FOLLOWERS . Uber relays its deals,discounts and
new rides and riding arrangements through Facebook to the large base of
followers. Another important thing does its via Facebook account is to address the
customer complaints.

UBER has 698k followers on TWITTER . Uber has made more than 14k Tweets.
Tweeting and getting Retweeted , it all is a part of networking effect that works in
UBER ' S FAVOUR.

UBER ' S beautiful showcase on INSTAGRAM has 433k followers. UBER has shared
477 Images with its followers in its instagram account.

There are more than 88,500 followers on Youtube. It has posted 989 Videos which
generated more than 40 Million views.
 EFFECTS OF UBERS MULTIMEDIA MARKETING
STRATEGY

In INDIA ,UBER were reportedly over 5 million

weekly active riders.

About 1. 5 Million India drivers for UBER.

UBER INDIA has reported RS 21.6 crore as total

income in FY18.

Over 80% of all rides been rated with 5 Star.

Uber saw a 60 % year on year increase in drives
sign up .
ANALYSIS OF UBER' S
SERVICE TRIANGLE
 UBER ' S SERVICE TRIANGLE

CUSTOMERS title

COMPANY title title

UBER APP EMPLOYEES
 UBER with CUSTOMERS

By creating a connected network of drivers and

riders,Uber changed the personal transportation network
forever “ A RIDE AT THE TOP OF BUTTON “.

UBER ADVERSITE to CUSTOMER :

BY leveraging excess capacities . Uber ensures low prices .

Uber ensures reliability at all time.

Uber ensures an optimal experience .

Network effects keeps decreasing price and increasing

relaibility.
 UBER WITH EMPLOYEES

UBER pays RS 11 per km to the driver . Uber drivers can earn 88000 per month.
There are about 1.5 million Indian Drivers for UBER . Uber drivers make RS 1711.25
per Hour. There are only 7 female drivers in India .
 UBER DRIVERS WITH CUSTOMERS

Uber is young India's most preferred app based on taxi services with 55% usage.
Uber is NO 1 cab service with high customer satisfaction, economy, safety and
recommended friends and family.UBERS payment terms and general quality of
customer is better , experts told Quartz.
 UBER DRIVERS LACK IN CUSTOMER
SATISFACTION
Fraud , No proper response , Drivers cancelling trips , Irresponsible behavior of
drivers , charging double rate for the rides are the problems faced by customers in
India.
UBER SERVICE QUALITY

CANCELATION
OF TRIPS SAFETY ISSUES

DELIVERY STANDARD

THE CHANGES IN
UBER PRICES
ANALYSIS OF UBER MEGA
CAMPAIGN OF WORLD CUP 2019
JOINT CAMPAIGN FOR UBER RIDES AND
UBER EATS AIMED AT HUMANISING THE
BRAND
SCORING CRITERIA

01 › FOR RIDES TAKEN ON UBER

4 RUNS AUTO ,MOTO,POOL AND UBER GO .
FOR UBER EATS ORDERS BETWEEN RS 100 &
RS 150

02 › FOR RIDES TAKEN ON UBER

6 RUNS PREMIER,UBERINTER CITY,UBERXL AND
UBERHIRE.
FOR UBER EATS ORDER MORE THAN RS
250.
REASON FOR UBERS PARTNERSHIP WITH ICC
MENS WORLD CUP 2019

HELPS TO GIVE HELPS TO HUMINAZE

MORE MEANING TO BRAND
BRAND

SPORTING EVENTS TO GENERATE THE

HAVE A LOT OF DEMAND
SYENERY WITH UBER
REWARS ELIGIBITY

150 100 CRICKET KIT AND

CRICKET KIT AND 125 runs JERSEY SIGNED BY
JERSEY SIGNED BY runs runs VIRAT KOHLI FROM 13
VIRAT KOHLI FROM 13 MAY -30 JUNE2019
MAY -14 JULY 2019
80 runs 60 40
runs runs FROM 13 MAY -2 JUNE
FROM 13 MAY - 16 2019
JUNE2019

FROM 13 MAY -26

FROM 13 MAY -9 JUNE2019 MAY 2019
IS THE UBER PARTNERSHIP WITH ICC WORLD CUP
2019 IS EFFECTIVE

AN ESTIMATED GLOBAL VIEWING AUDIENCE OF 1.5 BILLION. THIS WILL HELP

THE UBER TO GENERATE MORE CUSTOMERS AND DRIVERS . AS THE
COMPETITION BETWEEN VIEWERS TO EARN A WORLD CUP ENABLES THEM TO
MAKE MORE RIDES ON UBER . AS THIS COMPAIGN EVEN ENABLES THE DRIVERS
ALSO TO GET COMPETITIVE BECAUSE EVEN THEY ARE ALSO ARE ABLE TO GET A
WORLD CUP TICKET BASED ON UNDERTAKING MORE RIDES. THIS ALSO
ENCOURAGES NEW DRIVERS AND CUSTOMERS TO USE UBER.DEFINETLY THIS
MEGA CAMPAIGN OF WORLD CUP IS EFFECTIVE TO GENERATE DEMAND.
SLOGANS