Documente Academic
Documente Profesional
Documente Cultură
https://www.youtube.com/watch?v=zgWIxv5_6SE
SIX KEY CONCEPTS IN MEDIA
ANALYSIS
2. Each medium has different characteristics,
strengths, and a unique “language” of
construction.
SIX KEY CONCEPTS IN MEDIA
ANALYSIS
3. Media messages are produced for particular
purposes.
SIX KEY CONCEPTS IN MEDIA
ANALYSIS
4. All media messages contain embedded values
and points of view.
SIX KEY CONCEPTS IN MEDIA
ANALYSIS
5. People use their individual skills, beliefs and
experiences to construct their own meanings from media
messages.
SIX KEY CONCEPTS IN MEDIA
ANALYSIS
5. People use their individual skills, beliefs and
experiences to construct their own meanings from media
messages.
SIX KEY CONCEPTS IN MEDIA
ANALYSIS
6. Media and media messages can influence beliefs,
attitudes, values, behaviors, and the democratic process.
SIX KEY CONCEPTS IN MEDIA
ANALYSIS
6. Media and media messages can influence beliefs,
attitudes, values, behaviors, and the democratic process.
SIX KEY CONCEPTS IN MEDIA
ANALYSIS
6. Media and media messages can influence beliefs,
attitudes, values, behaviors, and the democratic process.
SIX KEY CONCEPTS IN MEDIA
ANALYSIS
6. Media and media messages can influence beliefs,
attitudes, values, behaviors, and the democratic process.
KEY QUESTIONS TO ASK WHEN
ANALYZING MEDIA MESSAGES
AUDIENCE & AUTHORSHIP
AUTHORSHIP • Who made this message?
• Why was this made?
PURPOSE
• Who is the target audience (and how do you know)?
ECONOMICS • Who paid for this?
• Who might benefit from this message?
IMPACT • Who might be harmed by it?
• Why might this message matter to me?
• What kinds of actions might I take in response to this
RESPONSE
message?
KEY QUESTIONS TO ASK WHEN ANALYZING
MEDIA MESSAGES
MESSAGES & MEANINGS
• What is this about (and what makes you think that)?
• What ideas, values, information, and/or points of view
CONTENT are overt? Implied?
• What is left out of this message that might be
important to know?
• What techniques are used?
TECHNIQUES • Why were those techniques used?
• How do they communicate the message?
KEY QUESTIONS TO ASK WHEN ANALYZING
MEDIA MESSAGES
MESSAGES & MEANINGS (Continuation)
JolliSavers Meals
By Jollibee Philippines
https://www.youtube.com/watch?v=0Wh-nrEkBD8
FORMATIVE ASSESSMENT
ANALYZING MEDIA MESSAGE:
JOLLISAVERS MEALS TV AD
1. Who made the ad? On what purpose?
2. Who do you think is the target audience? Why?
3. What is this ad about?
4. What ideas, values, information, and/or points of view
are overt? Implied?
5. What is left out in the ad that might be important to
know?
6. What is your conclusion about this ad after answering
questions no. 1- 5?
AGREEMENT