Effective Advertising

Effective Advertising

Advertising effectiveness pertains to how well a company's

advertising accomplishes the intended.

A company's advertising effectiveness usually increases

over time with many messages or exposures.
 Effective Advertising
Whole process of achieving of effective advertising can be
factorized as follows

STRONG USP OF THE PRODUCT

WELL SEGMENTED TARGET MARKET
CLEAR ADVERTISING OBJECTIVE
WELL CRAFTED AVERTISING MESSAGE
BUDGET AND MEDIA STRATEGY
TRACKING AND MEASUREMENT OF ADVERTISING
 Effective Advertising
Effective Advertising
Determine Advertising Objectives
Inform
Persuade
Remind

Understand the requirements of advertising in perspective of PLC

Introduction. Growth. Maturity. Decline
Effective Advertising
Effective Advertising
 Effective Advertising
Effective Advertising
Find Your Target Audience
Segment the market to reach your customer profile

Demographic segmentation
Behavioral segmentation
Psychographic segmentation
Geographic segmentation
 Effective Advertising
Effective Advertising
Find Your Target Audience
Segment the market to reach your customer profile

Demographic segmentation
Behavioral segmentation
Psychographic segmentation
Geographic segmentation
Effective Advertising
Effective Advertising
Craft Advertising Message

Appeal
Creative Idea
Tone of Voice
Copy, Illustration & Branding
Layout and Format
 Effective Advertising
Effective Advertising Message
Consider How Your Brand Is Viewed
Consider your Branding

Never underestimate the power of high-quality, professional

branding
There are many aspects of branding to consider, from your logo
and corporate colors
 Effective Advertising
Effective Advertising Message
Be Creative, Memorable and Relevant in creating your
Advertising Message

Establish a value proposition.

What makes the product/service unique?
Who is the ideal audience to talk with in which TOV?
Use right persuasive technique and Appeal
Effective Advertising
Effective Advertising
Budget &Media Strategy

Choice of Media
Appropriation or Media Planning
Media Scheduling
 Effective Advertising
Effective Advertising
Strategize the selection of Media

How is the advertisement going to reach its ideal audience? print publication?
web? social media? out of home? tv? radio?

Consider the touch points of your Audience

Pay attention to media scheduling

Recency
Understanding the timing of consumer purchase cycles, and when they
see ads in that cycle, can increase your sales. The recency of ad
exposure has an impact on whether an item is purchased
 Effective Advertising
Effective Advertising
Testing, Tracking and Measuring

Measuring success
How do you know if the advert has worked? Increased sales and
enquiries may not be the only measurable
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