Documente Academic
Documente Profesional
Documente Cultură
Sp tting and
Actualizing Business
Ideas and Opportunities
April 21, 2011
What is an opportunity?
In a business sense, it is
an idea that has
commercial potential.
Umbrellas and
Andanyo Boys Tulak Tirik Boys Raincoats for Sale
“CHERCHEZ LE CRANEAU”
An opportunity to be in that market.
Wei Ji
Shouldn’t we make it
Ji Wei?
OPPORTUNITY
SEEKING
OPPORTUNITY
SCREENING
OPPORTUNITY
SEIZING
OPPORTUNITY SEEKING
Sources of
Opportunity:
Internal –
Innovation /
Creativity
External
Macromarket
Micromarket
Analysis
Irritants in the
marketplace
Irritants in the Marketplace
D – Deterrents, Delays
I – Irritants
P – Problems
C – Complaints
The Many Sources of Opportunity
Consumer
Talents, Hobbies,
Preferences,
New Knowledge Interests, Skills,
Piques &
& Exposure
Perceptions
Opportunities
Opportunities from
from the
the Future
Unexpected
OPPORTUNITY SEEKING
TOOLS – External /
Environmental Analysis
PESTE
PESTEL
EPISTE
STEER
SWOT / TOWS
TOOLS – External /
Environmental Analysis
PESTE – Political, Economic, Social,
Technological, Ecological
PESTEL – PESTE + Legal
EPISTE – Economic, Political, Informatics,
Technological, Ecological
STEER – Sociological, Technical, Economic,
Ecological, Regulatory
SWOT / TOWS
OPPORTUNITY
MACRO (PESTEL)
INDUSTRY
MARKET
MICRO MARKET
Customer Competition Location
Issue of Relevance
All of the Macro and Micro must be relevant / related to the
Enterprise
FOOD INDUSTRY
COMPETITION LOCATION
Benchmarking, Traffic Count, Going to Office
/ Going Home
Competitor Research
Loans
Plans to borrow money, you must also
be willing to pay back the loan, even
though profit is always volatile.
Credit
Giving credit to customer will cause
entrepreneur to face risk of not getting
back his money.
Foreign Exchange
Entrepreneur has to face the risk of a
fall and rise in exchange rate. E.g.
Today exchange of RM3.15 = AUD 1
may not the same rate as tomorrow.
Disruptive - nagbabago
Social
Food cart
Street food
Noodle meals
Sachet marketing
E-load / Daily load
Innovation – Mga Pagbabago
Disruptive – nagbabago
Technology
VHS DVD
Film Digital cameras
Fax machines?
Telephone landline
Cellphone, VoIP
Wi-Fi
Satellite communications
Innovation – Mga Pagbabago
Disruptive – nagbabago
Crisis
As the Tsunami and
earthquake that hit Japan
Effects on construction
technology, nuclear power,
disaster preparedness
Innovation (soft)
BEFORE NOW
You can’t You can
Food eaten outside the Pizza delivered in 30
house mins or less
Movie Theater Home Theater
Malling Online shopping
Types of Product Innovation
Create an entirely
new product
Alter / modify an
existing product
Re-brand /
Reformulate an
existing / old product
Internal / Personal
Past jobs
Hobbies
Social network
Travel
Ways to Innovate
Make it LARGER
Pinakamalaki,
pinakamalakas
Ex:
Family size
2-liter
Big TV
Thick Crust
Big Pizza
Jumbo
Airbus 380
Ways to Innovate
Substitute
Materials
Methods
Paper to plastic
Cork to plastic
Metal parts in cars to plastic – lighter,
cheaper, easier to make
Metal to carbon fibre – lighter, stronger
Leather to leatherette
Methods
Frying to Boiling
Frying to Steaming
Fast cook to Slow cook
Gas cooking to Wood
cooking
Cooked in the Kitchen
to Cooked in front of
you
Sunny Cooker
Other Methods (Internal)
SERENDIPITY WALK
Walk along an avenue or
street
Observe, Observe, Observe
What customer needs can still be
met?
Observe competition
Remember always:
“I believe that the nation should dedicate itself to committing the goal
that before the decade is out, of a man landing on the moon and
returning him safely to earth.”
-John F. Kennedy
May 25, 1961
“I have a
dream.”
Nothing is impossible
I can do it
I have what it takes
HINDI PWEDE
ANG HINDI
PWEDE.
You and your ENTERPRISE
1. Idea Stage
2. Concept Stage
3. Product Development Stage
4. Test Marketing Stage