Evolution of

Traditional
Media to New
Media
Evolution of Media
+Pre-Industrial Age
+Industrial Age
+Electronic Age
+New/Information Age

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1 Pre-Industrial age
+Main medium of communication
(before 1700)
was through oral language
+People discovered fire, developed
paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron

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1 Pre-Industrial age
+Example Forms of Media:
(before
• Cave paintings1700)
(35,000 BC)

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1 Pre-Industrial age
+Example Forms of Media:
(before 1700)
• Papyrus in Egypt (2500 BC)

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1 Pre-Industrial age
+Example Forms of Media:
(before
• Clay tablets in1700)
Mesopotamia (2400 BC)

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1 Pre-Industrial age
+Example Forms of Media:
(before
• Acta Diurna in1700)
Rome (130 BC)

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INDUSTRIAL AGE
(1700s
• Marked theto
use 1930s)
of iron and steel
commonly for industrial purposes.
• During this age, new energy sources
were used including fuel and motive
power like coal, the steam engine,
electricity, petroleum and combustion
engine.

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INDUSTRIAL AGE
(1700s to The 1930s)
Example Forms of Media:
+ Newspaper- London
Gazette (1740) – the most
important and one of the
official journals of record
of the British government
and United Kingdom

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INDUSTRIAL AGE
Example Forms of Media:
(1700s to 1930s)
+ Telegraph (1830s) – developed by
Samuel Morse, worked by
transmitting electrical signals over
a wire laid between stations. Used
a code that assigned a set of dots
and dashes to each letter of the
English alphabet and allowed
simple transmission of complex
messages across telegraph lines.

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INDUSTRIAL AGE
(1700s
+ Telephone to
(1876)1930s)
Example Forms of Media:
– by
Alexander Graham Bell,
a telecommunications
device that permits two
or more users to conduct
a conversation when
they are too far apart to
be heard directly

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INDUSTRIAL AGE
Example Forms of Media:
(1700s
+ Motion pictureto 1930s)
photography/projection (1893) –
Edison and Dickson invented a motion
picture camera and a peephole viewing
device called the Kinetoscope.
Cinematography the art and technology
of motion picture photography. It
involves such techniques as the general
composition of a scene and the
integration of any special effects
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INDUSTRIAL AGE
Example Forms of Media:
(1700s tofor1930s)
+ Printing press
mass production
(1900) – invented by
the German,
Johannes Gutenberg

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Electronic AGE
• The invention of the transistor ushered in
(1930s-1980s)
the electronic age.
• People harnessed the power of transistors
that led to the transistor radio, electronic
circuits, and the early computers.
• In this age, long distance communication
became more efficient.

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Electronic
Example Forms of
AGE
(1930s-1980s)
Media:
+ Television (1941) –
telecommunication
medium used for
transmitting moving
images in monochrome
or in color

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Electronic AGE
Example Forms of Media:
(1930s-1980s)
+ Transistor Radio (1954)
– small portable radio
receiver that uses
transistor-based circuitry

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Electronic AGE
Example Forms of Media:
(1930s-1980s)
+ Mainframe computers –
are used primarily by large
organizations for critical
applications; bulk data
processing, such as census,
industry and consumer
statistics, enterprise
resource planning; and
transaction processing.

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New/information age
(1980s-now)
• The Internet paved the way for faster communication
and the creation of the social network.
• The online world took on a more recognizable form
in 1990 when computer scientist Tim Berners-Lee
invented the World Wide Web

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New/information age
(1980s-now)
• People advanced the use of microelectronics with
the invention of personal computers, mobile devices,
and wearable technology. Moreover, voice, image,
sound and data are digitalized. We are now living in
the information age.

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New/information age
(1980s-now)
Example Forms of Media
• Portable computers-
laptops (1980), netbooks
(2008), tablets (1993)
• Smart phones (1992)
• Wearable Technology

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New/information age
(1980s-now)
Example Forms of Media
Web browsers:
•Mosaic (1993),

•Internet Explorer (1995)

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New/information age
(1980s-now)
Example Forms of Media
Blogs:
•Blogspot (1999),

•Wordpress (2003)

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New/information age
(1980s-now)
Example Forms of Media
Social networks:
•Friendster (2002),
•Multiply (2003),
•Facebook (2004),
•Instagram (2010)

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New/information age
(1980s-now)
Example Forms of Media
Microblogs:
•Twitter (2006),
•Tumblr (2007)

Video Streaming:
• YouTube (2005)

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New/information age
(1980s-now)
Example Forms of Media
Video chat:
• Skype (2003)

Search Engines:
• Google (1996),
• Yahoo (1995)

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end

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