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AMAZON

Summary
■ Introduction
■ Evolution of Amazon
■ Impact on Retailers
■ Reference
Evolution of Amazon

2017, Amazon
retailing Industry

2015 Home
services
2012 Amazon
supply
2006, Unbox
2016, Amazon
2002, Amazon
Inspire &
web series
2014, Echo and Amazon Go
2007, Kindle Prime music store
2005, Amazon
Prime (1)
1995, online
book selling
Impact on Retailers

Digital giant :
• Revenue – $233 billion
• Employees – 647500 (Full &
Part time)
Amazon’s showroom

Eliminating traditional
competitors :
• Barnes & Noble – book store
• Best Buy- electronic chain
References

HARVARD | BUSINESS | SCHOOL 9-514-025 Revision Feb 07 2019- Sunil Gupta &
Margaret L. Rodriguez