SINWEY DEVELOPERS

•PRESENTATION ON:- SMART CONNECTED

ECOFRIENDLY WATER PURIFIER.
•PRESENTED BY :- 110062- ABHISHEK BHARATI
110065- ADARSH
110083- KOMAL KRITI
110085- MADHURAM MEGHA
110086- MONALISHA
110090- NITISH KUMAR SINHA
110106- SHRUTI
MARKETING MIX

• Product:- Aqua purifier

• Price :- 9000
• Place :- patna(Bihar)
• Promotion:-
Advertising:- facebook, youtube, newspaper,
poster.
sales promotion:- seasonal offers, free gifts,
user trials.
 BRAND COMPETITOR
Brands Pure it Aqua guard Aqua
MRP Rs. 10,000 Rs. 12,000 Rs. 9,000
Dealer margin 13% 13% 13%
Distributor margin 4% 4% 5%

purpose Home Home Home

Tech. used 1. Micro fibre 1. Micro fibre 1. Silver
2. Compact carbon 2. Compact carbon nanotechnology
trap. trap 2. Positive charge
3. Chlorine release 3. Chlorine release tech.
4. polishes 4. polishes 3. Carbon trap.

Filtration stages 3 3 4
capacity 12 10 8
Wall mount no yes yes
indicator No No yes
DRINKING WATER ( INDIA( DEMOGRAPHIC))

• 2,300 people die every day from water-related diseases.

• India is currently consuming about 76% of its usable water resources. Of this 87% goes
to agriculture, 15% to industry and energy and 7% for domestic purposes

• 308 district of 13 states are suffering from water shortage. It includes U.P. , Odisha,
Andhra Pradesh, Telangana, Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand etc
Social Factor
• Focus the place where people are not aware of health hazards due to lack of pure drinking water
• High instances of water-related diseases make it value adding proposition to society.
• Low societal awareness about importance of safe drinking water .

Economic Factor
• Low cost water purifiers
• focus Low cost water purifying techniques and delivery system of water
• In developing country have the opportunity to improve through the proper investment in water sanitation

Political factor
• Government should focus on the drinking water related campaigns
• Rules and regulations regarding it
Technological Factor
• Water saving technique
• Copper tank & advanced automatic water purifier less power consumption
• Ro, UV , Carbon ,sediment and other filters
Environmental Factor
• less interest rates on loan
• Research and development
• copper tank

Legal Factor
• Should get registered as a water purifier company ( follow rules and regulations , tax duties)
• Keep in mind labour safety and health of people.
• .
Customer Analysis

DEMOGRAPHIC AND GEOGRAPHIC

• Age:- 5-65 years

• Income:- people who earning 15k/month and more.
• Occupation:- for all occupation groups.
• Gender:- male, female and both.
• Family size:- 6-10 members.
• Target region:- urban, semi-urban and rural.
PSYCHOGRAPHIC AND BEHAVIOURAL.

• Social class:- upper lowers

working class
middle class and uppers.
• Psychographic lifestyle:- culture-oriented
sports-oriented.
• User status:- regular user.
Customer behaviour
• 66% of people are already using the water purifier.
• 80% people already know about water purifier
• Only 15% of the people are using water purifier for more than 6 years
• 80% of the people having water purifier of capacity 5-10 litre
( customer prefer purifier having capacity between 5-10 litre)
• People give priority to :-price- 45%,taste – 20%,Size/weight –
15%,certification – 20%
• 60% of the people are satisfied with their water purifier
• 45% of people want a purifier which is smart connected and ecofriendly
Customer needs & Expectations
• They want a purifier which is more durable,
• They want a purifier which looks good
• Less power consumption
• They want a purifier which is of moderate price
• A purifier which tells when it is needed to change the filter
Aqua purifier
It is a smart connected eco-friendly water purifier which are having features like
• Copper tank ( which keeps water fresh for longer period )
• Alarm (when needed to clean or change the filter)
• TDS meter
• Power saving
• 1.5 litre additional tank for storing the water which is being wasted in RO process
so that it can be filtered
• All necessary filters like sedimentation, carbon filter, RO &UV treatment
• It will give you notification if the quality of water degrades
Company name kent Aquaguard Aqua purifier

strength Market leader, Customer Strong brand name, Market Low price , smart connected
Loyalty, customer service share , ecofriendly

weakness High prices, weak supply Bad services , Local Customer trust
chain, competition ,high price

POD Filtration at 6 stages 3g technology smart connected eco-friendly,

copper tank , temperature
control,

POP Carbon filter , osmosis Carbon filtration ,reverse Carbon filtration ,reverse
,filtration osmosis and all other filtration osmosis and all other filtration

Market share 40% 35% 10%

Segmentation
45 % of people are having preference regarding smart connected and eco friendly water purifier

Targeting
We are targeting Patna and near by areas the , those people whose monthly income is more than 10 k ,the
family size containing 5-10 people

Positioning
• We are positioning our water purifier as a “Smart Connected Ecofriendly water purifier
PRODUCT DESIGN

We are designing only one model now so we are having 0nly one product line
PRICING
• Variable cost per unit -3,000
• Fixed cost -50,00,000
• Expected sales-5000
• Unit cost = variable cost +( fixed cost / expected sales )
• =3000+( 50,00,000/ 5000)
• =3000+5000
• =8000
• By using Markup pcining
• Markup price = unit cost /(1- desired return on sales)
• =8000/(1-0.1111)
• =9000
• Break-even volume= fixed cost / (price – variable cost )
• = 50,00,000/( 9000- 3000)
• = 833 units