IADR PRESENTATION 1

TOPICS
 HOSPITALITY SECTOR
 MEDIA – ADVERTISEMENT SECTOR
Raghav Bhutra - 089
Tanya Jaiswal – 099
Chitresh Dalmia - 095
Ananya Ghosh – 104
Akshay Deogupta – 122
Rohan Megde – 128
Ajinkya Shahane – 146
Poonam Shinde - 147
 INTRODUCTION TO HOSPITALITY
INDUSTRY

 One of the fastest growing sectors of the economy of our time

today.
 A multi-billion dollar enterprise.
 Diverse enough for people to work in different areas of interest
and stilll be employed within the industry.
 VERTICALS OF HOSPITALITY INDUSTRY

 F&B: It consists of businesses, institutions and companies that prepare food

for customers.
 Lodging: The examples of lodging units are hotels, motels, hostels, guest
houses and so on.
 Recreation: Entertainment, attractions, spectator sports, and participatory
sports are all various types of recreation sphere.
 Travel and tourism: deal with moving people from place to place and
providing services that support trips and vacations.
 INTRODUCTION TO THE SECTOR –
ADVERTISING AND MEDIA

 Diversified collection of media technologies

 Depends on several external factors and technological developments like
digitalization, devices, mobile, cloud storage, social media
 Market, culture, languages and consumer segments
 Advertising – Global industry, largely controlled by few global companies – Omnicom,
Publicis group, Interpublic and Dentsu
 Connects manufacturers and consumers
 Ranges from non profit organisations to Fortune 500 companies
 Revenues of US advertising agencies –
2014 - $166.8 billion
2016 - $493 billion
2017- Digital ad sales first to surpass the TV market
VERTICALS OF ADVERTISEMENT INDUSTRY

 Journalism

 Public Relations

 Publishing

 Software Publishing

 Internet based professions

LIST OF TOP 10 HOSPITALITY COMPANIES IN INDIA

Source: Google Images

LIST OF TOP 10 HOSPITALITY COMPANIES IN INDIA

Source: Google Images

LIST OF TOP 10
HOSPTALITY
COMPANIES IN
WORLD
Source: Google Images
 GLOBAL MARKET SHARE - HOSPITALITY SECTOR
60 56
49
50
42
40
35
28
30
22.60
19.6 18.3
20
12.25
7.36
10

0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

(in billion U.S. Dollars)

SOURCE : MONEY CONTROL
Hospitality Industry - Market Share
Market Price

USD 67.03

USD 160.15
USD 52.16

USD 112.13

HYATT INTER CONTINENTAL MARRIOTT RADISSON SHANGRI-LA

SOURCE : MONEY CONTROL

LIST OF TOP 10
ADVERTISING
COMPANIES IN
INDIA
Source: Google Images
LIST OF TOP 10
ADVERTISING
COMPANIES IN
THE WORLD
Source: Google Images
 GLOBAL MARKET SHARE - ADVERTISING SECTOR
8.00% 7.60%

7.00%

6.00%
5.20% 5.10%
5.00%
4.20% 4.20% 4.30% 4.30%
4.10% 4% 4% 4.10%
4.00%

3.00%

2.00%

1.00%

0.00%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Advertisement Industry - Market Share
MARKET PRICE

Y&R 25

USD 47.80

MULLEN PUBLICIS GROUPE DENTSU HAVAS BBDO Y&R

SOURCE : MONEY CONTROL

 References:
• (Wikipedia, 2018)
• (Indian mirror, 2018)
• (Global Hospitality Portal, 2018)
• (total Professions.com, 2018)
• (Newswire, 2018)
• (Statista, 2018)
• (money control, 2018)