Documente Academic
Documente Profesional
Documente Cultură
Group Members
- Anubhav Mehan (IPMX 12057)
- Himanshu Vora (IPMX 12067)
- Raja Bhaiya Gupta (IPMX 12087)
- Sugata Ranjan Das (IPMX 12097)
- Md. Merajul Hasan (IPMX 12077)
Situation Analysis
5C Framework
- Customer
- Competitor
- Company
- Collaborators
- Context
Customer
- New Entrepreneurs in Food & Beverage.
- Hotel Chains:
Indecisive about variety and type of food in their Food Menu.
- No imminent threat.
- Threat: Big brand (if sensory local market seen as a big offering)
- Potential Entrants:
• Threat of new entrants from existing e- food chains : easy to copy the business
model-
• Technology barrier is low
• Big Food chains share and connect with similar stakeholders eg suppliers (farmers),
hoteliers, restaurateurs, F&B companies, consumers, purchase managers.
- Threat of Substitute Product:
• Core competency (Sensory Services): Necessary Human Involvement-Scope for
Human Substitution with Technology
- Tasters
Tasters and Super Tasters provide deep tasting expertise
- Farmers.
Farmers with Regular/Special produce cater to unique Customer Needs
Context
Using PEST, let’s delve into this.
- Political:
Current policies have improved ease of doing businesses. Potential change of
government might affect the same.
- Economic:
Market may dampen if stable government is not formed.
- Social:
Increase in share of Urbanite lifestyle is in favor of the business.
- Technological:
Companies like IBM are in competition with their innovative products
Thank You!