BUSINESS

COMMUNICATION
By Priyanka M D
TOPICS TO BE COVERED

 Model of effective communication

 MOM Theory

 How to present a presentation

MODEL OF EFFECTIVE COMMUNICATION
 PRIDE
Acc. To Vardaman & Vardaman , an
effective communication is on the basis of
5 English letters PRIDE.
P: Purpose of communication
R: Receiver’s Role
I: Impact Desired
D: Design of the communication
E: Execution of the communication
PAIBOC

P : Purpose
A : Audience
I : Information
B : Benefit
O : Objection
C : Context
 Purpose : what do
you need to
accomplish in this
message?
Context : the
situation involved
in your Audience : who will
communication : eg. be reading this?
Organizational
culture , discourse
community
PAIBOC

Objections : address Information : what

any objections your is the content your
audience may have to message must
what you are saying include?

Benefits : what ‘s in
it for your reader?
MOM THEORY
M : May be
O : Ought to
M : Must
These three are complete version of presentation
Standard version will consists of ought to and
must
WHO
HOW TO PRESENT A PRESENTATION

Believe in
yourself and
your audience
will too
PRESENTATION PREPARATION
Why? what? who?
 Why you are presenting?

 What is the presentation about?

 Who are you presenting to ?

PRESENTATION DESIGN
How to design a great presentation….
To design a good presentation you must start
with a clear plan and use clear messages
PRESENTATION TOPICS

The problem is that you have too

must choice . So how do you choose
right presentation topic
PRESENTATION IDEAS

Looking for some ideas?

DESIGN INSPIRATIONS FROM WEBSITE AND BLOGS
HOW TO START A PRESENTATION
 Starting a presentation
 The middle of a presentation

 The end of the presentation

ESSENTIAL PRESENTATION SKILLS
The three presentation essentials:
 Use visual aids where you can .

 Rehearse, rehearse , rehearse

 The audience will only remember three messages

1. USE VISUAL AIDS
Remove the bullet points use pictures instead
HOW SHOULD YOU USE VISUAL AIDS?
 Use visuals ( pictures , graphs, tables) when
ever you can
 In a speech you are only using 38% of
communication medium
 Replace the bullet points
FINDING A PICTURE FOR YOUR
PRESENTATION

Select best and

attractive
picture for your
presentation
MAKING THE PRESENTATION MEMORABLE
“A PICTURE IS WORTH TO A
THOUSAND WORDS”
ACHIEVING YOUR OBJECTIVES
2.REHEARSAL
1. Plan to rehearse your presentation out loud at
least 4 times
2. Make sure that one of your rehearsal is in front
of a really scary audience – family , friends ,
partners , colleagues , children.
3. Rehearse against clock
4. Memorize your script
5. Video or tape record yourself
3.THE RULE OF THREE
The audience are likely to remember only three
things from your presentation plan in advance
what these will be.
There are three parts of your presentation
Beginning , middle , and end
in presentation “less is more”
Loose the fear :
Get out there
and speak
 BUSINESS PRESENTATION TIPS

Why are you presenting

Block out some time in
your diary
Reduce bullet points ,
increase pictures
Rehearsing
Thank you…