Crowdsourcing-Based Business Models:

HOW TO CREATE AND CAPTURE

VALUE
 OUTLINE
Introduction

Business Models

The Challenge of Designing

Create Value

Capture Value

Evolving the Business Model

INTRODUCTION : CROWDSOURCING
 Apa Itu Crowdsourcing ?

Introduction Business Model The Challenge of designing Create Value Capture Value Evolving
Crowdsourcing-Based Business Models
 • Open business model
• Leverage technology
• Transfer value-creating activity

Introduction Business Model The Challenge of designing Create Value Capture Value Evolving
 Menurut Boudreau dan Lakhani, terdapat 3 jenis model bisnis platform
untuk inovator eksternal.
• Integrator
Platform mengambil kontribui dari kerumunan danmenjualnya kepada
konsumen
• Product platform
Pencipta membangun diatas teknologi atau produk dasar dan
kemudian menjual produk yang dihasilkan kepada pelanggan.
• Two-sided
Pembuat dan pelanggan berinteraksi secara langsung. Kedua belah
pihak.
Introduction Business Model The Challenge of designing Create Value Capture Value Evolving
The Challenge of Designing Crowdsourcing-Based Business
Models
 PERAN PELANGGAN PERAN PERUSAHAAN

MENCIPTAKAN VALUE PERAN PELANGGAN

The Challenge of
Introduction Business Model Create Value Capture Value Evolving
designing
Create value
Introduction Business Model The Challenge of designing Create Value Capture Value Evolving
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Introduction Business Model The Challenge of designing Create Value Capture Value Evolving
Introduction Business Model The Challenge of designing Create Value Capture Value Evolving
Capture value
Introduction Business Model The Challenge of designing Create Value Capture Value Evolving
Evolving the Business Model
Introduction Business Model The Challenge of designing Create Value Capture Value Evolving