Aspects of

Professional and
Academic Language
Single mom sees pageant crown as a symbol for all mothers
By: Armin P. Adina INQUIRER.net / 06:32 PM June 05, 2019

MANILA, Philippines — Avon Morales, the first Filipino woman to be proclaimed Mrs. Asia
Pacific Global, said other mothers and wives should view the crown on her head as a symbol
of beauty, both “in and out.”
After winning the title late last month in Malaysia, the Filipino beauty queen threw a
victory party at the Sofitel Philippine Plaza in Manila on June 2 to share her triumph with the
people who supported her journey. There, she said: “We women have beauty, in and out.
Let’s all showcase that beauty. This crown symbolizes that beauty.” She added: “This crown
symbolizes my life purpose. Everything I do revolves around my life purpose.”
Morales also brought home the awards for Mrs. Elegance, Mrs. Photogenic, and Mrs.
Social Media. She was also named as a special ambassador for the global pageant.She said
that even before joining the national search, her first ever foray in the beauty pageant
scene, community service had been her mission. “I will intensify my advocacies,” Morales, a
former Rotary Club president, said. Her crown, she said, made her even more determined to
push for her company’s own corporate social responsibility (CSR) initiatives. “I want all six
subsidiaries to adopt their own CSR programs. I have been pushing that since I got in the
company,” Morales said.
She added: “This crown is not just for the pageant, it’s for a cause.”

(Editor: Alexander T. Magno)

Three Features of Professional &
Academic Writing
Formality

Objectivity

Explicitness & Caution

Formality
Reflects dignified stance on
writing

Language used requires precision

to make it “legitimate”
Formality
 Can be achieved through:

Choosing expanded modal forms over

contracted forms
Choosing one verb forms over two word verbs
Choosing expanded terms over abbreviations
Avoiding colloquial/trite/idiomatic expressions
Activity
 Task 1. Underline which words or
expressions are considered colloquial.
1. With the growing number of health-conscious articles, a lot of
young professionals are becoming serious about maintaining a
healthy lifestyle.
2. It is a bit improper to assume that the meal plan does not work.
3. Experts determined that a lot of health ingredients come from
China.
4. Teachers say that a lot of incoming freshman students are
interested in sports activities.
5. Lucas (2004) got together with Castro (2002) in conducting an
experiment on effectively enhancing muscle buildup.
Task 2. Rewrite the following sentences to
observe a more formal tone.

1. Writing can’t be done effectively if you don’t

burn the midnight oil.
2. Parenting is a 24/7 job.
3. Watching that romcom gave the audience
the feels.
4. The class is cooking up something big.
5. Adventure may mean doing something epic.
Task 3. Provide the counterpart single-
word verb of the two-word verb.

1. Senate set up the Meralco committee.

2. Mothers cut down spending on rice.
3. Oil price has gone up.
4. Students come up with a solution.
5. Students looked into the problem.
6. The dollar rate went up and down.
Assignment
1. Students brought up the uniform issue.
2. The school gets rid of tuition hike.
3. Parents turned down the proposal.
4. The proposal turned out a positive result.
5. Major oil players put off oil price hike.
6. Employees did not put up with the company’s expectations.
7. Parents could not put away money for their children’s education.
8. The chemical gives off a foul odor.
9. The class carried out a research on the frequency of using SMS.
Objectivity
Writing must be impersonal
and must maintain a certain
level of social distance
 Objectivity
 Can be achieved by
1. Avoiding use of personal pronouns
Ex. You need to conduct the experiment.

2. Avoid rhetorical questions

Ex. How can these problems be solved?

3. Avoid emotive language

Ex. The investigators were very shocked to see the outcome of the tests.
Task 4. Improve the text that follows by
rewriting it into a more objective,
impersonal version.
 I believe that incidents of drug overdose have indeed
become prevalent nowadays. When people are faced
with difficult problems, I think that they could not bear
with the problem any longer that is why they get into
drug overdose. Most people take drug overdoses
because they find that it’s difficult to sort out their
problems clearly. That’s why if you were a psychologist,
you should treat your patients in a clear way. That means
you should treat your patients in a way that helps them
to tell the difference between their problems and find
ways to deal with them. Yeah I know it could be very
difficult but hey, that’s where you specialized in, right?