ANALYSIS OF SLANG USED IN PT

ASELI DAGADU DJOKDJA

By Ermayani Marzukoh
1300004214
 CHAPTER I
A. Introduction
Language is useful for the human. Language used to
communication with the others.
Allen (1978:260) states that language makes possible
for an individual to survive in his or her society. Thus,
language can connect the people with society life.
Language always include with social activity.
Language help the human to interaction each other in
social activity. The study of language is linguistics, and
the study of society is sociology (Sumarsono and Partana,
2004:1). A language is what the members of a particular
society speak and then, the study of language, related to
society is called sociolinguistics (Wardhaugh, 1986: 12). It
is explain that how there is a society activity even the
people.
 PT Aseli Dagadu Djokdja is one of the company in
Yogyakarta who build in souvenir sector from
Yogyakarta. The tourists famous with Dagadu. Dagadu
sell the souvenir with the theme: “Everything about
Jogja”. Many tourists visited Dagadu to buy some
souvenir. So, there is communication between the
customer and the employees or between employees in
Dagadu.
 In PT Aseli Dagadu Djokdja, the employees get
communication knowledge. Not only the souvenir
who identical with Yogyakarta, but the
employees also must know all about Yogyakarta.
Their communication show Yogyakarta’s culture
which always show the politeness. Not only with
customer but in the store the employees must
show the politeness with each other. So the
employees in PT Aseli Dagadu Djokdja has many
the slang word to their communication.
 In their communication, they introduce formal and informal
language for example slang, jargon and register. And in this
research the researcher will analyze one of the informal language
in society that is slang used in PT Aseli Dagadu Djokdja.
 Slang is informal language that usually use by some people in
their groups. The concept osf slang has been inaccurately defined
by many lexicographers who tend to restrics it to colloquial or bad
language, and the terms has been imperciesly used by many
sociolinguistics who conflate it with such language varieties as
cant, jargon, dialect, vernacular or accent (Ellisa, 2008:19).
 Gove (1989:338) states that slang is a very informal usage in
vocabulary and idiom that characteristically metaphorical,
playfull, elliptical, vivid and ephemeral, yhan ordinary language.
Pei and Geinor in Alwasilah (1954:199) explains slang is a style of
language unfairly common use produced by populas adaption and
extension of the meaning of existing word by coining new words
with disgared for scholastic standards and linguistics.
 Based on the statements and the explanations
that have been discussed by the researcher in the
previous part, there are some reasons why the
writer choose this subject. Those are:
1. The culture in PT Aseli Dagadu Djokdja is
different with another company. The culture in
PT ADD can not find in the other company
2. the researcher finds so many slang that use by
employees in PT Aseli Dagadu Djokdja. Because
PT Aseli Dagadu Djokdja is different with the
other company, so the employees of PT Aseli
Dagadu Djokdja have many slang that use to
communication with others.
B. IDENTIFICATION OF THE PROBLEM
 In change information the employees has many slang
that we not get in the other. This slang word becomes
the characteristic of the PT Aseli Dagadu Djokdja.
Slang was identical with varying popularity
word. For the common people, to understand the
meaning of slang is not easy. According to
Poedjosoedarmo (2001:01) the discussion of meaning
will include the discussion of meaning will include the
discussion on the kinds of symbol expressing the
meaning. It is necessary to know abstract elements in
every symbol.
The research studying that understanding and
having knowledge about the language that use by
employees PT Aseli Dagadu Djokdja, especially the
slang word.
C. LIMITATION O THE PROBLEM

It is impossible for the researcher to

research all problem in PT Aseli Dagadu Dokdja.
As explained above, there are some interesting
problems, related to how the employees
communication with each other. In this study,
the researcher focuses on form of slang, a study
of meaning of slangs used in PT Aseli Dagadu
Djokdja.
D. FORMULATION OF THE PROBLEMS

 Based on the limitation of the problem above the

formulation of the problem of this study are as
follows:
1. How are the slang used PT Aseli Dagadu
Djokdja is forms?
2. What are the meanings of slang used in PT
Aseli Dagadu Djokdja?
E. OBJECTIVE OF THE STUDY

 In line with the formulation of the problem

above, the objectives of the study are follows:
1. To find out the form of slangs used in PT Aseli
Dagadu Djokdja
2. To find out the meanings of slang used in PT
Aseli Dagadu Djokdja.
F. SIGNIFICANCE OF THE STUDY

 The result of the study is hoped to give some benefits in some

ways:
1. For students
Is expected to give some understanding about slang, and
can helpful the student to understand in linguistic study
2. For the teachers
The research finding is expected to give some contributions
to teacher so that they will be able to teach about slang.
3. For the researcher
It is expected to give early information for other
researchers who want to conduct further researches about
meaning of slang in other fields.
4. For the employees PT Aseli Dagadu Djokdja
It is expected to give information for new employees PT
Aseli Dagadu Djokdja.
 CHAPTER II
REVIEW OF RELATED LITERATURE

A. Language
Language is the systematic means of
communicating thought and feeling by the uses
of signs and sounds, gesture or marks having
understood meaning (Gove, 1996:759).
Commonly people use language to convey some
ideas, opinions, and feeing to other members of
society (Wardagugh, 1986:100).
language related with the communication.
People need language to communication to
share the information. Language plays great in
our life (Leonard, 1933:3). Because its
familiarity, we used language every day.
B. LANGUAGE IN SOCIETY

 Between language and society has a relationship.

Language can connect the people with their society
life. Language is a social phenomenon (Subhan,
2001:11). Language always include with social
activity. Language help the human to interaction
each other in social activity.
 Sociolinguistics is the study of the ways people use
language in social interaction (chaika, 1934:2). So, the
language become important. We knows that society
life is important for us, we can not become
individualism, we need each others to doing the daily
activity. So Language become important used to
communication. And everywhere everyday we used
the language to explain something.
C. REGISTER

Register is the specifics vocabulary

associated with different occupational groups
(Holmes, 2001:246).
Hartman and stork in Chedar, (1985:63)
Register is a variety of language for specifics
purpose as apposed to a social or regional dialect,
which varies, by speaker.
D. JARGON
Jargon is language variation used by social
groups of people (Holmes, 1992:246). Jargon use
to expression something, we can find the jargon
in some groups like in competition, in worker,
and others.
E. SLANG
Slang is informal language that usually use
by some people in their groups. The concept osf
slang has been inaccurately defined by many
lexicographers who tend to restrics it to colloquial
or bad language, and the terms has been
imperciesly used by many sociolinguistics who
conflate it with such language varieties as cant,
jargon, dialect, vernacular or accent (Ellisa,
2008:19).
 CHAPTER III
RESEARCH METHOD

A. Research Design
According to Alison and Susan (2005:2)
argues that quantitative research generally
starts with experimental design in which
hypothesis is followed by the quantification of
data and some sort of numerical analysis is
carried out. Qualitative studies are not set up as
experiment; the data cannot be easily quantified
and the analysis is interpretive rather than
statistical (Alison and Susan, 2005:2).
 This research is trying to explore slang that is
used by employees of PT Aseli Dagadu Djokdja.
In this research researcher observes slang that
used and find the meaning. The gotten data from
observation in recording and observe the activity
the employees of the PT Aseli Dagadu Djokdja.
Therefore, according to the elaboration above
concerning with kind and method of research, the
researcher considers that descriptive qualitative
method is the most appropriate method for this
research.
 In the first phases, the researcher select source of the data
that is chosen under some condition. The selected source
for this research happens to be PT Aseli Dagadu Djokdja.
After selecting data source, the researcher will conduct a
brief observation to make sure wether or not the dat, in
this case slang that used by employees of PT Aseli Dagadu
Djokdja. Following the first phases, if the dat are available,
the researcher will arrange research proposal. In this
phases, the researcher will decide the research method that
is appropriate with the research that will conducted. And
then the researcher need to choose the data analyzing
technique as well. In the last phase that is conducting the
research, the research will observe the communication
among the employees, record their communication, and
then note the obtained data. After that, the data will be
analyzed. The las step is reporting the research finding.
B. DATA, RESEARCH OBJECT AND SUBJECT

Data connect theory (ideas about the world) to practice

(the world) (Griffee, 2012:128). So the data is all of the source
that we get.
Coben et al (2000:161) argues that two types of data
source; primary sources and secondary sources , primary
sources are source that have direct relation with the problem
being discussed and provide direct data for the research.
Meanwhile, secondary source are source that do not bear a
direct physical relationship to the event being studied. The
primary source of this research is PT Aseli Dagadu Djokdja
and the secondary sources are printed and online dictionary
and text books or e-book that provide collection and
elaboration of slang.
Mahsun (2005:19) argue that Research object is
anything that becomes the attention of research. Thus, the
research object is the main discussion on the research. In this
research the object of the research is PT Aseli Dagadu
Djokdja. Then the subject of this research is slang language.
C. METHOD AND TECHNIQUE OF
COLLECTING DATA

 Technique of collecting the data in a research

must appropriate with data of the research, so we
can collect the data agree with the purpose.
Sugiyono (2008:309) provides four technique in
collecting data; observation, interview,
documentation, and triangulation. He adds that
primary source of qualitative research wich is
conducted in natural setting generally uses
participant observation, in – depth interview, and
documentation. The technique of collecting data
that use in this research are observation and
documentation.
 According to Kesuma (2006:35) that observation
is observe the language’s user individual or group
can doing with participation while active or
passive observed. The researcher can participate
with ask a question or begin the communication
about the slang that use in PT Aseli Dagadu
Djokdja. Then the researcher use noted
technique, the researcher will noted the result of
the observation during observation. Noted
technique is gotten the data with noted the result
of their observation (Kesuma, 2006: 36). Noted
the data can get with noted the word that include
in slang word.
 The researcher also used documentation
technique, in this stage documentation with
recording. Recording is one of the technique
collecting qualitative data. To completed the data
the researcher record the conversation of the
employees in PT Aseli Dagadu Djokdja.
 In brief, procedures of the collecting data of
this research are sequenced as follows:
1. The researcher observed the communication of
employees in PT Aseli Dagadu Djokdja.
2. The researcher record of the communication of
employees in PT Aseli Dagadu Djokdja.
3. The researcher focused in slang use in PT Aseli
Dagadu Djokdja, and take a note the slang that
used.
D. METHOD AND TECHNIQUE FOR ANALYZING
DATA

 The research use descriptive qualitative

technique. Descriptive is explaining of the things
that related with the result of the observation of
the observer (Kesuma, 2006: 58)
 Descriptive qualitative used to explain the data
that was gotten. The data will described and
analyzed related the form, and from that analysis
will know the meaning used of the slang by
employees in PT Aseli Dagadu Djokdja.
 So, in analyzing data, the researcher takes
the following procedures.
1. Identifying slang that are used by employees in
PT Aseli Dagadu Djokdja.
2. Finding out the formation of the slang.
3. Finding the meaning of each slang.
4. Considering the function of the slang based on
the social situation at which the each slang is
used.
5. Drawing conclusion.
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