| ˜
is the flagship chain store of Inditex Group owned

by Spanish company tycoon Amancio Ortega, who also
owns brands such as Massimo Dutti, Pull and
Bear, Oysho, Uterque, Stradivarius and Bershka.
| Yhe founder of Zara, Amancio Ortega, opened the first Zara store in
1977 in a central street in A Coruña, Spain.

| Its first store featured low-priced lookalike products of popular, higher-

end clothing fashions. Yhe store proved to be a success, and Ortega
started opening more Zara stores in Spain. During the 1980s, Ortega
started changing the design, manufacturing and distribution process to
reduce lead times and react to new trends in a quicker way, in what he
called "instant fashions". Yhe company based its improvements in the
use of information technologies and using groups of designers instead
of individuals.

| In 1980, the company started its international expansion through Porto,

Portugal. In 1989 they entered the United States and in 1990 France.

| Yhis international expansion was increased in the 1990s, with Mexico

(1992), Greece (1993), Belgium and Sweden (1994), etc. until the
current presence in over 73 countries.

| Zara stores are company-owned, except where local legislation forbids

foreigner-owned businesses. In those cases, Zara franchises the
stores.
©


| Zara stores have men's clothing and women's clothing, each
of these subdivided in Lower Garment, Upper Garment,
Shoes, Cosmetics and Complements, as well as children's
clothing (Zara Kids).
| In Zara stores, customers can always find new products²
but they're in limited supply.

| In Zara stores, customers can always find new products²

but they're in limited supply.

| It also produces perfume for both men and women.

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| Zara is for those who want high fashion but for cheap
price. It appointed young designers to make ô
ô
 ô  clothes as ô  and quickly as possible.

| Any of Zara¶s clients will experience the pleasure of buying

clothes that keep up with the latest fashion trends.

| Women who even just started their careers can get a suit for
$2oo and some linen dresses for $100
À

 

| It produces fashionable clothes, with varied assortment in

trendy colors and feminine cuts.

| Yhe product lines are for moderate prices. Yet they are
trendy in every situation.

| Yhe products are fashion-friendly, feminine, hot and trendy.

| Zara does not focus in building brand image, there target is

production and the customer¶s anticipation of their product.
Instead on focusing their strategy in product advertisement,
the company focuses on product design and quality.



| With some 650 stores in 50 countries, Spanish clothing
retailer Zara has hit on a formula for supply chain success
that works by defying conventional wisdom.

| In Zara stores, customers can always find new products²

but they're in limited supply. Yhere is a sense of tantalizing
exclusivity, since only a few items are on display even
though stores are spacious (the average size is around
1,000 square meters).

| Yhis contemporary fashion store interior was design from the

fashionable layout of the fashion store itself. Using old color
inspiration, this futuristic decoration can be look from the
front line of this fashion store.
| Other supporting decoration from this modern store was
the stylish glass door decor ideas that will welcome us
when were come in. that decoration was complete the
modern style of this fashion store. Yhe architect HI-
MACS thought that if we built a fashion store we have to
thought about the first impression of the fashion store also
so that the reason why the architect was built with
different look for the front layout of this londont
zara fashion store. Located in the
corner side of a big mall in London,
the decorative zara face decoration
was complete with the set of
mannequin and the bright lighting
that support the inside layout to be
can be seen clearly and inviting.
Y