MEDIA AND

INFORMATION
SOURCES
MEDIA AND INFORMATION LITERACY
LESSON 5
MS. ROCHELLE H. JOCSON
LEARNING COMPETENCIES
•The learners compare potential sources of
media and information.
•Interview an elder from the community
regarding indigenous media and
information sources.
INDIGENOUS

• Native; local;
originating or
produced naturally in a
particular region.
 INDIGENOUS
KNOWLEDGE

• Knowledge that is unique to

a specific culture or society;
most often it is not written
down.
 INDIGENOUS
COMMUNICATION

• Transmission of information through

local channels or forms. It is a means
by which culture is preserved, handed
down and adapted.
 INDIGENOUS MEDIA
AND INFORMATION

• Original information
created by a local group
of people.
 Popular media cannot reach some rural areas.
While print, broadcast, and new media have a
wide reach, there are still areas that these
forms of media have not reached.

IMPORTANCE
OF Indigenous media and information are highly
INDIGENOUS credible because they are near the source and
are seldom circulated for profit.
MEDIA AND
INFORMATION
Indigenous media are channels for change,
education, and development because of its
direct access to local channels.
 FORMS OF FOLK OR GATHERINGS AND DIRECT
TRADITIONAL SOCIAL OBSERVATION
INDIGENOUS MEDIA ORGANIZATIONS

MEDIA AND
THEIR LOCAL
EXAMPLES
RECORDS – MAY ORAL
BE WRITTEN, INSTRUCTION
CARVED, OR ORAL
LIBRARIES
LIBRARIES
• More than just books, libraries are
places of information, offering
people free access to a wealth of
information that they often can’t
find elsewhere, whether online, in
print or in person.
TYPES OF LIBRARIES
• Public
• School
• Academic - a library that is attached to a higher education
institution and serves two complementary purposes: to
support the curriculum, and to support the research of the
university faculty and students.
• Special - a library that provides specialized information
resources on a particular subject, serves a specialized and
limited clientele, and delivers specialized services to that
clientele.
INTERNET
INTERNET
• Information found on the internet may be
quiet varied in form and content. Thus, it is
more difficult to determine its reliability and
accuracy.
• Accessing information on the internet is
easy, but requires more discipline to check
and validate.
• Factual and fictitious data are often merged
together. Sources always have to be
validated.
 SKILLS IN DETERMINING
THE RELIABILITY OF
INFORMATION

• Check the author.

• Check the date of
publication or of update.
• Check for citations.
• Check the domain or
owner of the site or page.
• Check the cite design and
the writing style.
 Skills in Determining Accurate
Information
• Look for facts.
• Cross-reference with other
sources.
• Determine the reason for writing
and publishing the information.
SELECTION QUESTIONS TO PONDER
CRITERIA
What are the details of this piece of news? Which of these details can be
RELIABILITY verified in other sources? Could these details be true? Why or Why not?

Which of these facts are measurable? How were they derived? Was the
ACCURACY article written in an objective manner? Is the article written with care?

Consider the audience of the article. Who would find this article valuable?
VALUE
Who wrote the article? How is the author related to the article? What was
AUTHORITY his source? Are the sources properly cited? What is the reputation of the
author? Is he known for some biases?
When was the article written? Is it possible that some of the information in
TIMELINESS the article has changed in time? If yes, would the change have any effect
on the conclusion of the article?
• While it may be difficult to fully
determine the reliability,
accuracy, value, and timeliness
of any information, as well as
the authority of the source,
literacy in media and
information benefits from the
development of these skills.