Interwood Mobel

Pvt Ltd
 Group Members

Momina Nadeem 135

Hamna Saad 117
Sana Abdullah 144
Aroosh Shakil 115
MOMINA NADEEM
135
 COMPANY PROFILE

› Name of company: INTERWOOD MOBEL (PVT)

LTD
› Address: 56-Sultan Mahmood Road, Shalimar Town
Lahore, Pakistan
› Status: Private Limited Company
› Year of establishment:1974
› Chairman: Farooq Malik
› Types of Activity: Manufacturers/Exporters
› Number of Employees:900
 INTRODUCTION
 Interwood is Pakistan’s leading furniture, appliances &
accessories brand that covers a wide array of product categories,
namely:
 Office furniture
 Home furniture
 Kids furniture
 Kitchens and lifewares

 Interwood is a brand and lifestyle which is affordable,

aesthetically pleasing, durable and comparable in quality and
workmanship to the best in the world
 VISION

‫کسب کمال کن که عزیز جهان شوی‬

“Achieve Excellence And You

Will Be The Beloved Of The
World.” (Iqbal)
 MISSION
“To become a world-class manufacturer of furniture,
kitchens, doors and other products.”

 Company is committed to a constant improvement &

innovation in designs, systems and quality of
products & services.
 GOALS

› Strive to give the customer best value for

money.
› The earnest endeavor is to upgrade the
skills, knowledge and the standard of
living of all employees to international
standards.
› Genuine concern for the environment
and safety of the communities we operate
in.
 MARKET SHARE

Interwood has captured the market in Pakistan and foreign

countries as well
 UK
 Norway
 Spain
 South Africa
 Middle East
 India
HAMNA SAAD
117
 TYPES OF CUSTOMERS
› Individuals
– Local and international customers
– Politicians, Generals, Businessmen

› Corporate Bodies
– Hotels and Restaurants
– Organizations
– Banks
– Educational Institutes
 PROJECTS BY INTERWOOD
› Banks
– Office use furniture
– Eg, World Bank, UBL, ABL, RBS, Barclays etc
– 20% of total sales of Interwood

› Hotels
– Initiated in 1995 (PC Hotel)
– Office and room furniture, reception desk, doors etc
– Eg, PC Hotel, Avari Hotel, Hotel Rafayl, Sehraton Hotel
– 30% of total sales of Interwood
 Cont’d

› Corporate Organizations
– Local companies (Atlas Honda, FFC, CAA,
Amrelli Steels, Ibrahim Fibres)
– Foreign companies (Pizza Hut, McDonalds,
PepsiCo, CCBPL, Nestle)
– 10% of total sales of Interwood
 Cont’d

› Housing
– Initiated in 2004
– Home furniture (doors, kitchens, interior designing,
laminated/wooden floors, wardrobes etc
– Eg, Naya Nazimabad KHI, Heritage Luxury Suites
LHR, DHA villas LHR, Park Lane Towers LHR,
Bahria Town RWP
 Cont’d
› Educational Institutes
– Initiated in 1995 (LUMS, LHR)
– Furniture for conference rooms, lecture halls,
computer and research labs, library, auditorium
etc
– Eg, College of Business Management KHI, Nust
ISL, Lums LHR, Karachi School of Business and
Leadership KHI
SANA ABDULLAH
144
 PRODUCTS
Products

Stock Items Non-Stock Items

› Stock Items Items which are kept all the time in store.
› Non-stock items Those items which are custom made
according to customer needs
 Cont’d

Stock Items have 5 diverse categories:

Life Wares Office Furniture Kitchen

 Cont’d

Stock Items have 5 diverse categories:

Doors Wardrobes
 Non-Stock Items
› Hotels & Banks Furniture
› Custom Made House Furniture
› Furniture for Schools, Colleges and other
Institutes
› Export Furniture
 SERVICES
› On time delivery
› Handle customer complaints and resolve
them
› Get feedback
› Discount offer
 FUTURE PLANS

› Enhance the product line

› Being flexible and responsive to the
customer needs
› Market development
› Geographical expansion
AROOSH SHAKIL
115
 KEY PERFORANMCE INDICATOR

Quality
In Interwood there is quality control department
and a regular audit is performed.
Quality complains are monitored through
quality control chart. It identifies that in which
operation gap exists and there is requirement
for rework
 ASSESSMENT OF KPI

Quality can be assessed by the 6 categories

which includes:
› Major Complaints
› Quality Cost
› Product Quality
› Delivery Performance
› Customer Care
› Delivery Flexibility
SWOT ANALYSIS
 STRENGTHS
› Interwood has a large number of customers
including local and foreign individuals and
corporate clients.
› Manufacturers unique products that have
exclusive style, comfort and are luxurious.
› Different range of products are available.
› Skilled labor force.
 WEAKNESSES
› Interwood has only 3 showrooms in Pakistan.
› It has a limited number of showrooms within
Pakistan.
› The advertisement media is limited. It only
introduces its new products through internet.
› Fluctuating prices of the raw material.
 OPPORTUNITIES
› Interwood have less competitors in Pakistan,
so it has a great opportunity to grow its market
in Pakistan.
› Interwood can increase its sale and can capture
the market of Pakistan.
› Interwood can also open more stores in
Pakistan
› International warehouses and exhibitions.
 THREATS
› Low sale due to current political and economic
situation of Pakistan.
› Threat of new competitors.
› Import of low price articles from other
countries.
› Shortage of power supply.
› Shortage of raw material in coming years.