Slide 1.

Chapter 1
Business and management
research, reflective diaries and
the purpose of this book

Saunders et al., Research Methods for Business Students, 7e © Pearson Education Limited 2016
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Dr. Lakhi Muhammad

Saunders et al., Research Methods for Business Students, 7e © Pearson Education Limited 2016
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Theoretical and
Practical relevance Quadrant
methodological rigour

Higher Lower Pedantic science

Lower Higher Popularist science

Lower Lower Puerile science

Higher Higher Pragmatic science

A taxonomy for considering the ‘relevance gap’ in relation to managerial

Table 1.1
knowledge
Source: Developed from Hodgkinson et al. (2001)

Saunders et al., Research Methods for Business Students, 7e © Pearson Education Limited 2016
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Figure 1.1 Basic and applied research

Source: Authors’ experience; Easterby-Smith et al. (2012); Hedrick et al. (1993)

Saunders et al., Research Methods for Business Students, 7e © Pearson Education Limited 2016
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Figure 1.2 The research process

Source: © Mark Saunders, Philip Lewis and Adrian Thornhill 2015

Saunders et al., Research Methods for Business Students, 7e © Pearson Education Limited 2016
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 What has gone well in relation to each experience?

– Why has it gone well?
 What has not gone well in relation to each experience?
– Why has it not gone so well?
 What adjustments will/did I make to my ongoing research
following my reflection?
– Why will/did I make these adjustments?
 (Looking back) how could I have improved on these
adjustments?
– Why?
 What have I learnt in relation to each experience?
 How will I apply what I have learnt from each experience to
new situations?

Box 1.4 Checklist of questions to ask yourself when making reflexive diary entries

Saunders et al., Research Methods for Business Students, 7e © Pearson Education Limited 2016