CHAPTER II:

PRINCIPLES AND
CHARACTERISTICS OF
COMMUNICATION
By: Jenna Marie Lapuz
Genevieve F. Desiderio
BSMT1-4
 1. Communication is
Schemata-driven
It begins with yourself with
what you have already stocked
in your brain or with what you
have already known and
understood about the subject
matter.
By activating your schemata.
Transmitted messages become
understandable because of your
background knowledge about
the message.
 2. Communication is an Interpretative act
The speaker or sender is the
one who knows the exact
meaning of the message
transmitted.
The creator or source of the
ideas
The receiver or listener is just
to interpret, infer or guess the
meaning of the message.
3. Communication does not guarantee a
direct link between two minds
 This form of knowledge
becomes meaningful only
to others when you initiate
communication with them.
 4. Communication is active,
powerful or forceful
 Communication is said to
be active because messages
have varied effects on all
participants in any
communicative event. It
engages speakers and
listeners in action of giving
and receiving information.
 5. Communication is Symbolic
Non-verbal communication in
ideas you want to express
Concrete objects represents
 6. Communication always results in
something
Two or more people participate
First; is the one who sends the
message and second; is the
receiver or the one who responds
or reacts to the message.
 7. Communication is irreversible
 You are free to talk
about anything under the
sun. But once you utter
something, the things you
have said remain as it is
susceptible to different
interpretations or
meanings.
 8. Communication is contextual
 To communicate ideas is to
go through the different
stages of language learning
that begins from birth to
elementary, high school, and
college levels. It is not a
one-time learning towards
communicative competence.
 9. Communication is developmental or
progressive
Communication is go through
different stages of language
It is not one-time learning towards
communicative competence.
 10. Communication is a process
Several stages of communication
takes place.
Each stage involves elements with
different functions.
 11. Communication is Ethical
 Any communication event is
expected to apply rules,
moral values, and beliefs
agreed upon by societal
members. Guided by these
standards determined by the
cultural group you belong to,
your communication
becomes ethical, good or
desirable.