Documente Academic
Documente Profesional
Documente Cultură
Analysis
Business Communication
Section H
Food Processing Industry
Food processing is the transformation of agricultural products into food, or of one form of food into other forms. Food
processing includes many forms of processing foods viz:
Grading
Sorting
Packaging of these things in a systematic manner.
Food processing dates back to the prehistoric ages when crude processing incorporated fermenting, sun drying,
preserving with salt, and various types of cooking
Modern food processing technology developed in the 19th and 20th centuries was developed in a large part to serve
military needs.
In the late 20th century, products such as dried instant soups, reconstituted fruits and juices, and self cooking meals
such as MRE food ration were developed
By the 20th century, automatic appliances like microwave oven, blender, and rotimatic paved way for convenience
cooking
Products under food processing
industry
India's food processing sector covers: Other consumer product groups under
Food processing industry:
fruit and vegetables
confectionery
Spices
chocolates and cocoa products
meat and poultry
soya-based products
milk and milk products
mineral water
alcoholic beverages
high protein foods etc.
fisheries, plantation,
grain processing
Revenue
About Nestle: The first company to apply WHO Code on Breast milk Substitutes.
Nestle has ties with India since 1912 for trade.
The first Indian Plant was set up at Moga, Punjab in 1961.
Tagline : Good Food Good Life.
Started with the manufacture and supply of condensed milk product
and infant food.
Slowly launches Nescafe , Chocolates , Health drinks, Maggie
Soups and noodles.
Received criticism for advertising infant milk substitues.
Nestle So Far: Tackled and overcame the by signing the Regulation of Production,
Supply and Distribution Act in 1992 and Amendment Act in 2003.
Nestle shifted to the dermatology segment by becoming a minority
stakeholder in the global cosmetic giant Lo’real in 1974.
Facilitates direct and indirect employment to farmers suppliers of
packaging materials and services of other goods.
Runs a Sustainable Agricultural Initiative to promote collaboration
with local farmers.
The company has moved from a technology led company to a
science driven focusing on nutrition, health and wellness.
The volume led strategy followed shifts to Aggressive growth
strategy by maintaining a pace of advertising.
Currently present in 191 countries with over 2000 brands.
Nest Plus, Purina Petcare, etc. amongst a few new products
launched.
To help the society to make healthy choices further, Nestle
launches Ask Nestle.com
Nestle Global CEO : Mr . Ulf Mark Schneider.
Indian CEO: Mr. Suresh Narayanan
PORTERS FIVE FORCES ANALYSIS
PORTERS FIVE FORCES ANALYSIS
PORTERS FIVE FORCES ANALYSIS
Weaknesses- Threats-
• Maggi Controversy • Competition in the market
• Brand structure • Price of commodities
• Legal & consumer issues • Buyers power
PESTEL
Political Economic Social Technologic
al
Environment Legal
al
market, says Narayanan, chairman and managing director of the company's India unit. The
Gurugram-based firm had posted a 10.8 per cent top line growth rate during
Suresh the year.
In 2018, its revenue grew to Rs 11,292.30 crore from Rs 10,192.20 crore
Narayanan year-on-year. The India unit, which is now among the top 15 markets for
Nestlé, is also expected to improve its ranking in the coming years
On an Average there are 400 or more people talking about nestle on
the Facebook over the last 15 days, P&G had more numbers than
Nestle during this period
78% percent of nestle’s tweets were retweeted by it followers on
Key Social twitter, second only to P&G
Nestle had 17K followers on twitter, P&G had 201K followers
Media But the most visibility online and on social media platforms was
Statistics from GSK where on an average 1500 people talked about it
everyday on facebook
50% of GSK’s tweets were retweeted everyday by followers. GSK
had posted at least 0.4 posts everyday, so like 1 post every 2or 3
days
Source-retail.et
THANK YOU