OmniPCX Enterprise Presentation

Alcatel OmniPCX Enterprise
for Large Enterprises
Overview Version 5.0 Lx

The reference in openness
Market trends
Analyst vision
> Convergence is becoming a reality
• IP and Convergence evaporating distance, enabling real time decision making
• “73 percent of Global 2000 enterprises are already migrating or planning to
migrate to a converged network…”
> Employee resource management is critical

• “To make knowledge work more productive will be the great management
task of this century, just as to make manual work productive was the great
management task of the last century.“ Peter Drucker
> Enhanced customer interaction becoming imperative

• Through 2005, enterprises that deploy multi-channel
service & self-service will improve customer loyalty,
stabilize personnel costs and lower their costs of service
Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

Overview Version 5.0 Lx — 2 All rights reserved © January 2003, Alcatel
Business communication
Challenges for enterprises
> Move to application networkability E-Business Branch
Applications
ATM/FR
IP Single
Campus networks Network Network
Services Edge
TDM
RS
Workgroup
KS
PBX PSTN Any terminal
KS Communication
Anywhere
Applications Anytime
Multi terminal and multi modal

Multiple communication tools
communication
Dedicated communication applications Portal integration, thin client access
with optional client integration
Integration of communication functions
E-business dedicated applications in e-business applications
Multi-media, multi-protocol
Real time telephony call handling
communication control
Separated infrastructure Converged QoS enabled

Our vision to fulfill
Business communication needs
Applications
e-Business applications
e-Business
Enabled by
Open
APIs
Communication software suite,

Open Communication independent from the
Suite infrastructure & enabled with
Internet technologies
Open
Standard
s Supported over
A single, highly available,

Network standards based,
Foundation networking infrastructure

Open, powerful and modular
> Enterprise complexity demands a diverse set of applications
• Communication control to manage connections throughout your enterprise
• Communication applications to enhance employee resource management

and customer interaction
Open Communications Suite

E-mail M.I.S Web Single access
applications soft phone Unified
distribution point
Web CRM Messaging Personal Multi
Communication distribution
Campaign
manager
connectors
Personal
info manager terminal mgt.
routing
Applications
Communication
Control TDM & IP
Call handling
Multi protocols ACD
DHCP/TFTP
Server
management Distribution
Context/ 500+ features QoS L2/L3
supervision LDA
cost routing multi-tenant Transparent SNMP agent
ARS/Ubiquity P
mobility network ABC Data
base

Business challenges
driving enterprise's decisions
> The top six challenges for our customers:
• Evolve the communication architecture while protecting investment

To enable network innovation and renovation Architectural Flexibility
• Optimize network infrastructure

To support real time networked applications Intelligent Networking
• Personalize employee communication tools

To increase productivity & job satisfaction for all users Agile Workplace
• Enable flexible and multimedia customer interaction

To optimize customer loyalty Customer Interaction
• Secure the network

To ensure that the network is available Highest Reliability
• Optimize network and application management

To control operations and TCO Simplified Management
Alcatel Enterprise Survey Q4 2001

Introducing
Architectural Flexibility Value Proposition

Architectural Flexibility means
> Cost effectively match your communication network to company

size, topology, and business needs as they evolve.
> “80/20 rule”: Get maximal ROI by applying “73 percent of
investments where they make most sense Global 2000
enterprises are
> Minimize CAPEX by leveraging existing already migrating or
voice network infrastructure investments planning to migrate
to a converged
> Minimize CAPEX by leveraging existing
network…”
data network infrastructure investments
MetaGroup
> Preserve your new investments with future proof,
standards-based solutions
> Quickly realize the benefits of future innovations by
openning up your network
Multi-OS, multi-platform
IP Address
> Architectural Flexibility H323 SIP
(DHCP) TFTP
server
server
• Seamless integration with any network
DHCP
> Operating system independent H323

SIP
www
• Robust Operating System: Linux and Unix • IP Media Handling

• Voice Processing
– Reliable, secure and future-proof O.S QoS • 4645
MIB2
– Dominates in e-Business (ERP, CRM…) IP

SNMP
traps
– Reduced kernel latency, 30ms response QoS
guaranteed
CPU-GD
LAN/
> Server independent WAN
• Alcatel hardware ISDN/
PSTN
– Optimized for small/medium configurations
• Analog or FAX
• Non Alcatel hardware (“Appliance server”) • Conferencing
• Compression
– Dissociate HW & SW, fit purchasing agreements • Voice guidance

SIP: adding new Internet services to
existing voice services and applications
Wireless
> Support for SIP ADSL Applications
• SIP clients Windows XP, Pingtel phones POTS SIP
lines
SIP
• SIP access to distributed application
Proxy
servers for better scalability and easier 3rd Party
Sip, Networks
deployment of customized services Sip-T
SIP: Message bus conveying
• SIP Proxy (registrar, location) presence notification
• SIP Gateway:
Business
• Inter-working with legacy phones: H323, Applications
ReflexesTM, e-ReflexesTM, POTS,
Enterprise SIP+
DECT/PWT, cellular Proxy
Interworking
• Advanced services (call barring & billing
for PSTN access, transfer, conference, H.323+ SIP
Softphone Softphone
voice mail access & notification…) IP phones Digital
phones
One platform for a variety of profiles
> Customer profiles IP centric

architecture
• Pure IP Appliance server
• Hybrid environment
• Traditional telephony IP LAN/WAN
network
PSTN
ISDN
Traditional voice Hybrid architecture Media
Gateways
architecture pockets of convergence Edge Switch
Remote shelf Access Switch
Media Gateway
TDM PSTN
network ISDN
IP LAN/WAN
network
PSTN Media Gateway

ISDN

Visionary and practical
> Various migration strategies
• Investment protection
• Architecture and management simplification
PSTN
ISDN
PSTN CPU 5
5
INT-IP
CPU
INT-IP
ISDN CPU 6
CPU 6 Media
IP Gateway
ACT Network INT-IP
INT-IP
Leased
LIOB Line
INTOF*4
ACT
Fiber
INT-IP
ACT
Switch/Routeur
INTOF Applications/services
Leased Fiber
Line • Unified Communications
• Contact Center
• Network Management
ACT • Network Services

Introducing
Intelligent Networking
Value Proposition

Intelligent Networking means
> Delivering consistent features and applications across

the total enterprise
• Virtual system with distributed intelligence
> Providing intelligent call routing for

efficient business operations
• LCR, branch survivability
> Offering new capabilities while migrating

from existing voice environments in a
non disruptive manner
• IP or legacy TDM
> Connecting all locations using the full choice of networking

technologies
• Voice over x
distributed architecture
Media Gateways &
> Alcatel OmniPCX Enterprise traditional telephony
• 5000 users (IP phones, DECT/PWT, analog, soft phones), Small & medium size
• 2.000 Trunks, 10 - 200 users
• 90 Media Gateways (racks)
• Bandwidth management: IP domains Switch/router
Application
servers
IP WAN
Switch/router
Alcatel Switch/routeur
Omnipcx
Enterprise
Switch/router
Switch
PSTN
ISDN
Media Gateways and IP phones
OA512 for very small Small & medium size
branch offices 10 - 200 users
1 - 10 users
Virtual configuration
> Scaling & adapting to any topology with multiple call servers
PSTN
Alcatel OmniPCX Alcatel OmniPCX
Enterprise ISDN Enterprise
IP LAN
ATM WAN
Alcatel OmniPCX
Entreprise
Frame
Leased Relay
Alcatel OmniPCX lines
Enterprise
Alcatel OmniPCX
Enterprise
> Virtual Enterprise Multiple > Multiple Enterprise

communication servers: (peer to peer IP) • 255 Virtual Enterprises
• 100 servers, 50,000 users > No user limit
• Application & management centralization or distribution > Feature transparency
• Feature transparency

Distributed architecture
> Solution based on Media Gateways & IP phones
• Communication within branch
Application
office remains local (peer to peer)
servers
IP WAN
• The branch retains its identity
– Welcome messages
ISDN
– Music on hold
Switch/router
– Night service
Switch/router
Alcatel OmniPCX
Enterprise
• WAN bandwidth is optimized
Local tones generation
– Local Music on hold
Switch – Local conference circuits
Media Gateways • Cost optimization

and IP phones
Small & medium size – “break-out” feature
10 - 200 users – LCR/ARS
Back-up continuity for surviving IP WAN failures
Media Gateways & Switch/router
traditional telephony > Router back up
Small & medium size
10 - 200 users • over ISDN
> Additional back-up via Media
Application
servers Gateways
• Signaling backup via PSTN
connection
IP WAN • All local services maintained
• Intra enterprise call via public
Switch/router
network
ISDN Switch/router
Alcatel OmniPCX
Enterprise Signaling
Back-up
Switch/router
Switch
Media Gateway & IP phones

OA512 for very small branch Small & medium size
offices 10 - 200 users
1 - 10 users

Integration with existing networks
> Interwork with Voice over IP networks (H323, SIP)
> OmniPCX Enterprise supports a full range of TDM protocols to
interface easily with existing PBX’s
> Integrates the legacy into the company Protect existing
investment
communication workflow
Q-SIG
H3223 Alcatel OmniPCX PRI Master
Gatekeeper Enterprise
DPNSS
SIP Media
Gateway Gateway Analog Tie lines
E&M
Enterprise Existing
IP Network 3rd vendor
Media
PABX
Gateway

Introducing
Agile Workplace Value Proposition

The Agile Workplace means...
> Providing feature-rich telephony to simplify communications

• Dial by name, voice mail integration on phone display, voice quides ...
> Providing feature consistency across a range of phone choices

• Optimized infrastructure without compromise on user productivity
> Providing SIP end-point support

• Openness to future multi-media applications
> Offering full-featured on-site/off-site mobility solutions

• Increased accessibility and reduced response time
> Extending PC desktop environment with voice services

• Simplified access to communication applications
from a standard web browser (web/XML interface)
• Low cost deployment and enhanced productivity
with out-of-the-box softphone integration (Lotus, MS..)

ReflexesTM: focused on facilitating communications
> Easy communications - IP or Digital

• A range of four sets:
– QWERTY call by name, Voice guidance
– Single-line & multi-line, display,
hands free, navigator…
• Application integration: voice mail, fax
– Full integration with 4635 messaging system
(TUI, management, record on line...)
• IP telephony
– Integrated 10/100baseT switch
– G.711, G.729a and G.723.1
– QoS: 802.1p/Q & TOS/diffserv
– DHCP and TFTP clients
– SNMP agent (MIB 2)
• DC power pack or centralized patch panel
Attendant solutions
> Professional range of attendant consoles
Multimedia
• Maximum uptime and ease-of-use with Console
4059
the multi-media keyboard
• Professional attendant interface:
Multi-window, BLF, directory, basic
management
Dedicated
Console
4049
Telephone
Console
4035

Mobility solutions
> Most feature-rich, well-integrated and Alcatel OmniPCX Entreprise
scalable on-site wireless
MGC Mobility
• Thousands of users
H323 H323
• Best handset features and autonomy Gateway Gatekeeper
WLAN
• Network roaming
• Price performance 802.11b
• Secure digital voice quality Enterprise

• Integrated management IP LAN
> Integration for WLAN

• Integration of 3rd-party solutions
Media
> Secure IP terminal portability Gateway
AVLAN
DHCP
• VPN, DHCP and AVLAN VPN
DECT/PWT
Integration with cellular handsets
> Ubiquity
• One number, one mailbox, one access, one management
> Cellular clients
• Same features as other company phones
• Softphone association Attendant call
handling to Cellular
Inbound calls with

caller name ID
Full Telephony
features to Cellular
Company
Cellular Outbound calls
C.O.S. controlled
PC telephony
CSTA monitoring
Manager/assistant
monitoring

Voice mail solutions
> Bringing simplicity to messaging via the ReflexesTM/
e-ReflexesTM Telephone User Interface (TUI)
• Extensive interactive support
– Soft key guidance, voice prompts
• Multiple greeting messages
• Dial by name mailbox
• Record on line
– Share conversations or conferences with other users
• Ubiquity, hotel, automated attendant
• Foundation for e-com center (delete)
VPIM
Octelnet Integrated
VPIM step 2
messaging
4645 4635
64 accesses
1000 mail boxes 15,000 mail boxes
200 Hrs. 500 Hrs. storage
storage
e-Communication Center
> A single Web access to all communication services
• To communicate and access information
• A single access point to personalized information
Unified Directories Com engine

messaging
IP, PSTN, GSM, GPRS,

UMTS, WLAN, bluetooth,
Personal etc…
Web sites
information
E-mail Personal
assistant
Single access Infra Device

any IT resource
point independent independent

My Softphone Application
> Web-based application

• Lower management overhead
• Main telephony services
– Call, transfer, conference, forwarding & set management Web
– Universal call by name, Pop-up, LDAP, Outlook contacts) Softphone
– Call logs (interaction with PIM)
> 4980 client integration with Office environment (option)

– Full features, VoIP option
– Lotus Notes 5.0x, Outlook 2000/2002, OWA, iNotes
– VoIP available with My Softphone 4980 option
IP Softphone

e-Communication Center
> e-Communication Center applications
My Unified My Softphone
Messenger
• voice (VxML and 4635/eVA) • softphone
• fax (3rd party fax servers) • conferencing manager
• e-mail • instant messaging
• automated attendant • file sharing
• voice mail settings • whiteboard
Oct/02
My Assistant My Personal Information
Manager
• Routing manager • contacts
• Mobile services • directories
• Notifications • calendar
manager • meeting manager
• to do list
Introducing
Customer Interaction
Value Proposition

Customer Interaction means
> Offering a diverse, yet consistent, range of components to allow

customers to interact using their preferred method
> Providing end-to-end integration with
business applications
“Through 2005, enterprises
> Allowing the business to adapt dynamically that deploy multi-channel
to changes in the workplace or staffing service & self-service will
improve customer loyalty,
• simplified sizing and configuration rules of
stabilize personnel costs
interaction center
and lower their costs of
• flexible agent environment service“
> Allowing for plug-and-play integration of Gartner Research June 2001
components in any IT environment

• scalable, distributed and open architecture

The Alcatel Contact center suite
> Packaged approach to minimize

duration to cut-over
OmniTouch > Intuitive user-friendly supervision and

CCdistribution
administration
CCsupervision
CCivr
> Full featured telephony desktop
CCagent with integration tools
CCoutbound
CCemail > Modular application suite: from ACD
CCweb
to multimedia
> Advanced voice IP virtual contact
A family of open converged enterprise
products with bundled applications center
Enterprise Large Segment

> Best integration with Genesys suite
Ref: 8AL020033229DMASA Ed 2
Packaged contact center
> Simplify integration of best of breed components:
• Leverage OmniPCX Enterprise IP Telephony architecture
• Cost effective inbound CRM connectors
• Professional services for contact center components integration
Enterprise resource Supply chain
planning management
e-Business Standard or specific
Sales force Customer support & Enterprise mktg
automation services automation CRMs Integration
Middleware Statistics
Interaction Multi-media queuing and monitoring customization
center IVR email
AA ACD Web Fax Outbound
Advanced IVR E-mail, chat, 3rd party CTI

scripting... co-browse.. application integration
Scripting for multimedia
distribution
Alcatel OmniTouch
IP contact center
> Distribution of resources (LAN/WAN)
• Human Email
• Applications distribution
MIS
Campaign
manager
> Same service level on
Alcatel OmniPCX Web call
agent desktop Enterprise distribution
• Local IP-phone and CCagent

• Remote worker
IVR
Agent Desktop
> Internet interaction through CRM

application
CCweb & CCemail
• Call thru, call back & chat
Media Workforce CRM
• Co-browsing Gateways management integration
• Email distribution
Introducing
Highest Reliability Value Proposition

Highest Reliability means
> Protecting call server and communication

applications from security breaches 85% reported breaches
• Hardened Call server (Unix/Linux), in the last 12 months
64% acknowledged $
standard integration with firewalls losses
• Secure partition management Attacks: 70% from
outside, 30%
> Inexpensive redundancy from inside
• Communication server redundancy, Computer Security Institute
& FBI joint survey
geographic server separation, LAN/WAN
Connection resiliency, data base mirroring
> Full featured campus/branch office survivability
> No compromise on traditional voice security
• Toll fraud protection, privacy...
High resiliency
> An architecture designed to support mission critical
applications
• Primary and backup call processing/database servers
Main Stand by
may be physically separated
• Switch-over between distributed
servers occurs w/o communication cut off Alcatel OmniPCX Mirroring Alcatel OmniPCX
Enterprise Enterprise
• Non-stop operation: easy to remotely

download a new SW release or 10/100 Enterprise
10/100
prepare a modification without

interrupting communications IP LAN 10/100
10/100
• License upgrade
E-Media Gateways
– Remove and add remotely
– Transfer from one call server to another
– Web Management of licenses
Networked security
> Checking for security breaches in the IP communication network
Web surfer
Voice
security
Sensitive server Disaster recovery
Wiring protection Configuration
closet
security
Communication
Application
Servers
Network
operations
Internet
Tele-
workers
WAN
PSTN
Media Gateway Branch

Hardened IP/TDM
Interface security
Office

Introducing
Simplified Management Value

Proposition

Simplified Management means
> One Touch management of all users,

communication applications and
components from one user interface The management of
VoIP and the IP
> All management applications from one oriented aspects of IP
user interface Telephony are still fairly
new
& the manner in which
> Synchronization of updates across they are
the network performed varies
considerably
> Movable software licenses between among systems.
locations Mier consulting Feb 2002

Network services
> Integrates in existing network services infrastructure
• Embedded or external DHCP servers
– Automatic moves, adds and changes
– IP address optimization SNMP
agent DHCP
• QoS tagging L2 and L3 server
– Guarantee voice quality using standards
• SNMP agent Firewall SLA

services Alcatel OmniPCX
– Converge alarm management, Enterprise
topology across voice and data infrastructure
• LDAP client LDAP
– Reach all users known in any LDAP QoS client
tagging
company directory
• Monitor RTP traffic (step 2)
– To monitor IP Telephony quality

Network Management
> One client server management application for all OmniPCX
applications reducing training & administration costs, improving control
> Modular Web based management functions:
• Configuration, fault and alarms, performance, call accounting, LDAP directory, topology
> Manage all users, applications, and components of your voice network
from a single GUI SNMP HP Open view
Unicenter TNG
Alcatel OmniPCX IP
Expert Embedded Enterprise
IT Manager or Accountant
Configuration Media Wizard OmniVista
Tool (Web Client) Gateway Installation Client (W98,NT4,2000, millenium, XP)
Contact
Mobility
Center
Directory Internet Management

Voice Mail
Web Client
(Explorer or
Netscape)
OmniVista 4760 Server (WNT4, 2000)

Recognized by the press and analyst communities
> The most awarded IP Telephony system
Compared Management
Alcatel e-ND’s 4980 Soft features & capabilities
Phone was OmniPCX
clearly a cut above
&
theOmniVista: +++++
others, earning out our World Class Award.
Cisco
In the AVVID ++++
features realm, this product supported 37 of the 41
Siemens
features weHicom 150 H
deemed necessary for ++
use in a corporate
Avaya
setting.Definity & product
Alcatel’s IP 600 also topped++the ticket in terms of
installation, ease of use and configuration.

Thank you

OmniPCX Enterprise Presentation

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Alcatel OmniPCX Enterprise

for Large Enterprises

Overview Version 5.0 Lx

> Employee resource management is critical

> Enhanced customer interaction becoming imperative

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

Multi terminal and multi modal

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

Communication software suite,

A single, highly available,

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

• Communication applications to enhance employee resource management

Open Communications Suite

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

• Evolve the communication architecture while protecting investment

• Optimize network infrastructure

• Personalize employee communication tools

• Enable flexible and multimedia customer interaction

• Secure the network

• Optimize network and application management

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

Alcatel OmniPCX Enterprise

Architectural Flexibility Value Proposition

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

> Cost effectively match your communication network to company

> Operating system independent H323

• Robust Operating System: Linux and Unix • IP Media Handling

– Dominates in e-Business (ERP, CRM…) IP

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

> Customer profiles IP centric

Remote shelf Access Switch

PSTN Media Gateway

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

Alcatel OmniPCX Enterprise

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

> Delivering consistent features and applications across

> Providing intelligent call routing for

> Offering new capabilities while migrating

> Connecting all locations using the full choice of networking

> Virtual Enterprise Multiple > Multiple Enterprise

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

Media Gateways • Cost optimization

Media Gateway & IP phones

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

Alcatel OmniPCX Enterprise

Agile Workplace Value Proposition

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

> Providing feature-rich telephony to simplify communications

> Providing feature consistency across a range of phone choices

> Providing SIP end-point support

> Offering full-featured on-site/off-site mobility solutions

> Extending PC desktop environment with voice services

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

> Easy communications - IP or Digital

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

• Secure digital voice quality Enterprise

> Integration for WLAN

Inbound calls with

Enterprise Large Segment Ref: 8AL020033229DMASA Ed 2

Unified Directories Com engine

IP, PSTN, GSM, GPRS,