9 – 12 JANUARY 2020

4 DAYS - 3 SHOWS NEC, BIRMINGHAM UK

EUROPE’S LARGEST MOTORSPORT SHOW
With 2020 marking Autosport International’s 30th anniversary, it’s a must-attend
event for both motorsport fans and industry professionals. Autosport
International uniquely incorporates two trade-only days with two public days.

From Karting to Formula One, visitors can get up close to iconic racecar
displays and a host of stars from both the past and present day of motorsport.

89,000 motorsport fans came to see an unmissable combination of cars, stars

and action in 2019. And with over 600 brands on display, they gained a unique
insight into how the future of our sport is shaping.

Show highlights for 2020 will include the UK’s largest indoor racing track – the
Live Action Arena where thrill seekers can enjoy exhilarating precision driving,
live wheel-to-wheel racing, and stunt drivers – ‘70 Years of Autosport’ where
fans will get first-hand access to see both historic and modern F1 machinery
and the renowned Autosport Stage where the stars, off the grid, are
interviewed.
 THE MEETING PLACE FOR THE
MOTORSPORT INDUSTRY
Europe’s foremost platform for manufacturers and suppliers to showcase
the latest motorsport technologies and advanced engineering services.
Autosport Engineering is a dedicated area that opens during the trade-
only days (9-10 January) of the show where over 250 of the world’s leading
brands are exhibited to a professional audience in a B2B environment.

2020 see’s companies continue to be awarded for bringing their newest

innovations and products to the show as the Product Showcase Awards
returns.

New for 2020, the Engineering Business Forum. An exclusive platform for
panel discussions with industry leaders and experts to discuss crucial topics
including the past, present and future of Motorsport Engineering.

The Business Networking Lounge allows exhibitors to host formal meetings

with new and existing clients, network with other exhibitors and meet key
trade visitors.
PERFORMANCE, TUNING, POWER
The Performance & Tuning Car show is a unique platform for high-end
modification, tuning and showcasing to an audience who take pride in
personalising their cars.

The Show features an established array of stunning & exotic performance

cars as well as car clubs, supercars and displays from top names within the
industry.

Celebrities, including the likes of Yianni, supercar customiser, will be

exploring the show’s halls and live streaming will be rife throughout the
weekend, encouraging visitors to be involved and exhibitors to feature.

2020 showcases the ‘Revving Red Carpet’ launch at the show. In a social
campaign running 4 months prior, the public-voted ‘Best tuned car’ from
an array of countries, including Germany, UK, Japan etc. will be on display
and have a panel of celebrity judges decide on-site who is deemed the
‘Best in Show’.
WHY SHOULD YOU PARTICIPATE?
The UK motorsport engineering and services industry generates
a turnover of £10 billion*.

● To showcase your brand alongside 600 iconic brands from

Motorsport industry
● Secure new business opportunities with 30,500 industry buyers from
over 60 countries
● Promote your products and services to 58,500 passionate fans
● Increase your brand awareness and reach a global audience
● Network with key industry stakeholders and keep up to date with the
competition
● Acquire expert knowledge from global thought leaders

*Source: MIA , 2019

 SHOW PRODUCT PROFILE
Business, Education & Media Racing & Accessories
Air Filters / Cables and controls / Camera
Association / Career & Education / Clubs /
recorders / Coatings / Communications
Championships / Training development /
systems / Composites / Connectors / Data
Hospitality / Insurance / Marketing / Media and
acquisition / Fuel cells and refuelling systems
Publications / Medals and Trophies /
/ Hoses / Instruments / Kart components /Lap
Merchandising / Series Organisers / Sponsorship/
timers/ Lightweight and high-performance
Team Management / TV and Video
materials /Mirrors / Racewear / Telematics /
Ventilation / Windscreens.
Testing & Development
Transport & Logistic
CAD / CAM / CAE / CFD / Casting /
Diagnostics / Fabrication / Laboratories / Marquees / Freight services / Motorhomes /
Metal processing /Metrology / Prototyping / Storage / Trailers / Transporters
Rigs and shakers / Scales / Simulation and
modelling / Test tracks and circuits / Timing
systems
Manufacturers
Performance Karts / Race cars / Performance cars/
Emerging technologies
Aerodynamics / Bearings / Brakes / Clutches /
Differentials / Dynamometers / Engine / Safety
Engine components / Engine design / Engine
services / Exhausts / Fuel additives / Fuel Racetrack recovery equipment / Race and
systems / Oils and lubricants / Suspension / mechanic wear / Seats and harnesses / Fire-
Transmissions/ Tuning / Tyres / Vehicle setup fighting equipment / Crash barriers / Fire
extinguishers/ Roll cages/

Tools & Equipment

Garage equipment / Covers and awnings /

Machining / Tools / Wheel alignment / Wheel
changing systems and lifts
 ASI Outdoor campaign
reach of 3,958,721
2.06 Billion - 2018
PR show PR circulation
pre-event OUTDOOR
4.91 Billion – 2018
show PR circulation WEBSITES
total

MARKET REACH
We are part of Motorsport
MAGAZINE Network which represents the
largest audience of motorsport
SOCIAL
Readership to and automotive enthusiasts in the
Autosport – 190K world. 3 3 7 3 8 4 9
F1 Racing – 303K , ,
Motorsport News – 43K Impressions on social media

TV
EMAIL
Motorsport TV
RADIO Global reach of more
47K ASI Email database
Radio advert across multiple stations than 30,000,000 homes
Trade & Public newsletters
reaching 1,798,771 adults
 TESTIMONIALS
"Feeling wise the Autosport is still the place where all the people
from the car scene meets in the new year"
Fabian Okon,
Marketing Key Account Manager, Bilstein

"Amazing opportunity to learn about new products, engineers

and developers and take a look at the competition and other
avenues within our business"
2019 trade visitor

"Autosport International allows us to exhibit on an international

stage reaching a wealth of people from different backgrounds
within the motorsport industry"
Gavin Woodruff
Partnerships & Development Officer, Greenpower Educational Trust

"The show is a must for all levels of motorsport. Great balance of

products to view backed up by some of the best knowledge in the
industry. The show is not all about top end, a section showcases the
grass roots and affordable end of motorsport and allows networking
for all. Its a real gem of a show"
2019 trade visitor
2019 SHOW HIGHLIGHTS
SPONSORSHIP OPPORTUNITIES
WHAT WE DO:

We offer options that help our clients engage and create

positive experiences for their target audience. We work with
multiple areas of Motorsport Network to make this and provide
tailor made concepts that are delivered through the show,
social media and television.

HOW WE DO IT:

We work with you to understand your needs and suggest

suitable ideas based on our knowledge of our visitors and the
budget you want to stick to. Making full use of all the
available options to us at show from the stages, features, and
specialist areas to the Live Action Arena.

We deliver this through our digital platforms, social media and

onsite builds and designs, promoting you through multiple
ways to ensure long lasting cover before, during and even
after the show is over.
 GET INVOLVED!

Please contact me today to discuss prices, bespoke

sponsorship packages or answer any further questions
you may have;

autosport.international@autosport.com