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  • Marketing Plan Execution

    Încărcat de

    Bramhananda Reddy
    117 vizualizări19 pagini
    UASSESS is a mobile app that allows users to take various paid and free self-assessment tests in areas like leadership, skills, and mindsets. Unlike competitors, UASSESS focuses on allowing users to evaluate their skills across multiple domains through expert-developed tests. The positioning statement seeks to target students, professionals, and individuals looking to evaluate their skills and prepare for exams.

    Descriere originală:

    Strategy and approach for Marketing

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    UASSESS is a mobile app that allows users to take various paid and free self-assessment tests in areas like leadership, skills, and mindsets. Unlike competitors, UASSESS focuses on allowing users to evaluate their skills across multiple domains through expert-developed tests. The positioning statement seeks to target students, professionals, and individuals looking to evaluate their skills and prepare for exams.

    Drepturi de autor:

    © All Rights Reserved
    Indicator pentru conținut neadecvat
    117 vizualizări19 pagini

    Marketing Plan Execution

    Încărcat de

    Bramhananda Reddy
    UASSESS is a mobile app that allows users to take various paid and free self-assessment tests in areas like leadership, skills, and mindsets. Unlike competitors, UASSESS focuses on allowing users to evaluate their skills across multiple domains through expert-developed tests. The positioning statement seeks to target students, professionals, and individuals looking to evaluate their skills and prepare for exams.

    Drepturi de autor:

    © All Rights Reserved
    Indicator pentru conținut neadecvat
    din 19

    POSITIONING STATEMENT

    • FOR Students and working professionals

    • WHO want to assess their skills in leadership tests, product skill tests, mindset mapping tools

    • UASSESS is a mobile app with a marketplace model where assessment authors will provide a variety of
    assessments and Individual users will take these paid and free assessments to find their gaps, prepare for
    tests/exams or just for fun with social sharing

    • UNLIKE fortress learning, udemy

    • UASSESS is a platform on which one take self assessment tests on multiple domains and skills – the tests
    developed by experts.
    COMPETITOR ANALYSIS
    UDEMY SkillShare Lynda.com Mentormob.c
    om
    Global Rank 464 9797 3350 2056835
    US Rank 482 5821 1571 733588
    Total Visits 230 M 6.94M 46.10M 54964
    Monthly Visits 78.36M 6.296M 15.36M 18321
    Monthly 22.85M 2.6M 6.517M 7117
    Unique visitors
    Pages / Visit 5.64 3.53 5.53 2.42
    Bounce Rate 43.08% 51.05 % 43.48% 51.83%
    COMPETITOR ANALYSIS
    ASSUMPTIONS
    UASSESS - BUYING PROCESS

    Online

    Portal

    Mobile App
    UASSESSMENT - LEADS & TARGETS
    LEADS

    TARGET
    SALES FUNNEL

    100000 people 150000 people(Next


    Quarter)

    100 people 150 people


    LEAD GENERATION – SOCIAL MEDIA
    LINKEDIN

    LANDING PAGE

    TWITTER

    FACEBOOK

    BLOG

    WHITE PAPER
    LEAD GENERATION – DARE YOU CHALLENGE
    DARE YOU

    EMAIL CHIMP

    BLOG

    FACEBOOK

    BLOG

    WHITE PAPER
    LANDING
    PAGE
    LANDING
    PAGE
    GOOGLE
    ANALYTICS
    POSTERS
    BILLBOARD
    EXPLAINER VIDEO

    https://biteable.com/watch/uassess-1931773
    LEAD GENERATION-EVENTS

    Palace Ground Fairs


    British Council
    School Parent Teacher’s meeting
    College Fests
    Seminars
    Conferences for HR
    Conferences for HR
    LEAD NURTURING

    LEADSQUARED
    EMAIL CAMPAIGNS
    PUSH NOTIFICATIONS
    SCHEDULED MEDIA POSTS
    WHITEPAPERS
    DID YOU KNOW SERIES
    DARE YOU CHALLENGES
    OFFERS

    Referral – 10 % Discount

    Sign up for Usassess – 30 Days MentorEdge Free


    THANK YOU

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