INTRODUCTION

 AUTOMOBILE SECTOR:
Production volumes in automobile companies have
grown by around 2% per year over the last 20 years;
however its relative importance in terms of market
value compared to other industry sectors has
decreased significantly. Today the automobile industry
represents less than 2% of the total European market
capitalization, while 20 years ago the sector was almost
double in relative size.
OBJECTIVE OF THE STUDY

 To know the awareness of Hyundai and Maruti Suzuki

cars.
 To measure the customer satisfaction level towards
Hyundai and Maruti Suzuki.
 To know the various factors influencing while
purchasing Maruti and Hyundai cars.
 To identify various promotional and other features like
after sales services, as provided by Maruti Suzuki and
Hyundai.
RESERCH METHODOLOGY
“Research methodology is a way to systematic solve the
Research problem.”

 Survey Area: The area assigned for the survey was

Ghaziabad.
 Survey Duration: It took a time of four weeks to cover the
assigned area of survey.
 The sample size was taken of 60 respondents but 10
respondents did not provide complete and appropriate
information, so 50 sample size was used in this study.
 Sampling Design: - Convenience Sampling.
Sampling Method: - Non-Probability
DATA ANALYSIS AND
INTEPRETATION
Q.1- Do you know about products &service
produce by Hyundai ?
 Yes 60%
 No 40%

40%
yes

60% no
 Q.2-Do you know about products & service
produced by Maruti Suzuki ?
YES 88%
NO 12%

no
12%

yes
no

yes
88%
 SUGGESTIONS

1. Sales Executive (SE) should be trained to explain the

vehicles features and its value added services to make
customer’s vehicle selection convenient.
2. Company should reliable in price of vehicle.
3. Company should provide more safety features like
all cars of Hyundai like i-10 variants should have air
bag and anti lock break system is standard.
4. Company should provide more better service center.
5. Company should provide better seat adjustable head
rest in Versions D’lite and Era.
FINDINGS
 Maruti Suzuki is better than the Hyundai in terms of price, customer
satisfaction,fuel capacity, and for other features.
 Maruti Suzuki is the best service provider in this segment.
 Many respondents like Maruti Suzuki for its features as compared to Hyundai.
 Most of the respondents grade Maruti Suzuki excellent.
 Many respondents think that canopy affects the sales of automobile companies.
 Most of the respondents were satisified with the services of the Hyndai and Maruti
company.
 Most of the respondents said Maruti Suzuki provide best promotion and discounts
offers.
 Most of respondents were required satisfactory services in the near future.
 60% of respondents thinks that Maruti Suzuki is more user friendly in their certain
parameters and 40% said Hyundai is more user friendly.
 84 % of the respondents said that they were satisfied with Maruti Suzuki after sale
services and 16% were satisfied with Hyundai.
CONCLUSION

 Satisfied customer from the foundation of any

successful business as it leads to repeated purchase
and positive word of mouth. A customer who has a
good experience with the concerned dealer may
probably use the same brand again while the customer
who experiences problems with a particular brand of
car may not use the same in next time. The core
activity of any company is to attract and retain
consumers.
THANK YOU