MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MEDIA AND

INFORMATION LITERACY (PART 1)
• Communication, Media, and
Information
• Media and Information Literacy
(MIL)
LEARNING COMPETENCIES
Learners will be able to…
 describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1);
 identify the similarities and differences of media
literacy, information literacy, and technology
literacy (MIL11/12IMIL-IIIa-2);
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Basic Types
3. How Media and Information Affect
Communication
4. Communication Process
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
(Cont.)

B. Similarities and Differences of Media Literacy,

Information Literacy, and Technology Literacy
C. Media and Information Literacy (MIL)
1. Definitions
 WHAT IS COMMUNICATION
PROCESS?
The Communication-Process Model
-one person sends a message and others
receive it. The process becomes more complex,
however, because the information in the
message must be sent and received accurately.
The communication-process model describes
how the information is sent and received.
PROCESS OF COMMUNICATION
PROCESS OF COMMUNICATION
 PROCESS OF COMMUNICATION
• Sender
- it is a preliminary step in
communication where sender create an idea
to communicate.
 PROCESS OF COMMUNICATION
• Encoding
- under this step, sender organizes their
idea into series of symbols,
charts or words so that receiver
can easily understand the
message.
 PROCESS OF COMMUNICATION
• Channel
- transmission
confirm the method
selected in the
preceding step.
 PROCESS OF COMMUNICATION
• Decoding
-it is the process of translation
of an encoded message into
ordinary understandable language.
 PROCESS OF COMMUNICATION
• Receiver
-The receiver reverses
the process. She/he receives
the encoded message and
then decodes it.
 PROCESS OF COMMUNICATION
• Feedback
-it is response by the
receiver of the communication
received by the sender.
 PROCESS OF COMMUNICATION
• Noise
-is anything that blocks,
distorts, or changes in any way the
message the sender intended to
communicate.
Formative Assessment: Recitation
• How did Facebook
affect or change
the way we
communicate with
other people?
Media in our lives
Media in our lives
Growing up…
How many TVs were in your house?
How many computers?
How many family members had a cell
phone?
 WHAT IS MEDIA LITERACY?
 Is the ability to analyze and evaluate
information accessed from the media.
It aims to empower citizens by providing
them with the competencies (knowledge
and skills) necessary to engage with
traditional media and new technologies.
 Benefits of Being Media
Literate
Develop critical thinking skills
Identify target marketing strategies
Recognize what the media maker
wants us to believe or do
Discover the parts of the story that
are not being told
 Benefits of Being Media
Literate
Evaluate media messages based on
our own experiences, skills, beliefs
and values
Create and distribute our own
media messages
Free your mind and views
FORMATIVE ASSESSMENT: RECITATION
 How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?