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  • MotorUX Pitch

    Încărcat de

    Bramhananda Reddy
    132 vizualizări14 pagini
    MotorUX is a proposed bike rental service in India. Customer interviews found common problems with current transportation options like difficulty commuting during rains or tracking fuel levels. The value proposition is renting durable, high mileage bikes at affordable prices. Personas were created for target customers like professionals who need reliable transportation. The business model canvas outlines key elements like pricing per kilometer. A prototype app will allow users to rent bikes conveniently. Competitive analysis found differentiation opportunities in vehicle condition and availability. Unit economics estimates an average rental price of Rs. 2,500 per year and acquisition cost of Rs. 500 per customer, resulting in a favorable CAC to CLV ratio.

    Descriere originală:

    Business Proposal for MotorUX - An EV Vehicle rental company

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    MotorUX is a proposed bike rental service in India. Customer interviews found common problems with current transportation options like difficulty commuting during rains or tracking fuel levels. The value proposition is renting durable, high mileage bikes at affordable prices. Personas were created for target customers like professionals who need reliable transportation. The business model canvas outlines key elements like pricing per kilometer. A prototype app will allow users to rent bikes conveniently. Competitive analysis found differentiation opportunities in vehicle condition and availability. Unit economics estimates an average rental price of Rs. 2,500 per year and acquisition cost of Rs. 500 per customer, resulting in a favorable CAC to CLV ratio.

    Drepturi de autor:

    © All Rights Reserved
    Indicator pentru conținut neadecvat
    132 vizualizări14 pagini

    MotorUX Pitch

    Încărcat de

    Bramhananda Reddy
    MotorUX is a proposed bike rental service in India. Customer interviews found common problems with current transportation options like difficulty commuting during rains or tracking fuel levels. The value proposition is renting durable, high mileage bikes at affordable prices. Personas were created for target customers like professionals who need reliable transportation. The business model canvas outlines key elements like pricing per kilometer. A prototype app will allow users to rent bikes conveniently. Competitive analysis found differentiation opportunities in vehicle condition and availability. Unit economics estimates an average rental price of Rs. 2,500 per year and acquisition cost of Rs. 500 per customer, resulting in a favorable CAC to CLV ratio.

    Drepturi de autor:

    © All Rights Reserved
    Indicator pentru conținut neadecvat
    din 14

    MotorUX

    Rent a Bike, Ride a Joy

    Keerti Kiran Devskand Bramhaiah Reddy

    OKINAWA GOGREEN-BOV TORK


    Problem and Solution
    Customer Interviews
    Name and Demographics Occupation History and Problem Current Alternatives Priorities for Proposed
    Solution

    Samarth Gupta Project Recently Relocated to City and Finds daily Looking to buy used Bike and Mileage
    22-Male-Electronic City Engineer commute and weekend travel with friends has been consulting on Durable
    Painful OLX,Quickr Storage Space
    Price

    Sayali Mahadik Systems Staying in City for long and she has been Looking to own a new or used Mileage
    22-Female-Electronic City Engineer finding difficult to travel in Office Cab and City bike and he has been Comfort of Drive
    Bus consulting Agents Extra Storage Space
    Price

    Sameer Aggarwal MBA-Student Will stay in city until course and very often Has been Renting Bikes from Availability
    24-Male-Marathahalli finds difficult to travel to class and meeting Rento Mojo and ONN Bikes Price
    friends Vehicle Condition

    BhanuPratap Rawat Associate Staying in city for long and finds bit difficult Prefers Public transport and Convenience
    23-Male-Kormangla Developer commuting during office hours opts for Cab when Travelling in Cost
    group

    Kalyani Analyst Staying in for long time and owns a Activa. Frequently checks for Fuel Comfort of Drive
    35-Female-HSR Layout Often finds difficult to track fuel level and Indication and carries Rain Safety from Rains
    driving during Rainy Days covers Price
    Empathy Map
    Value Proposition
    Persona
    Business Model Canvas
    UX Prototype
    Porter’s Five Forces for Competitor analysis
    Competition Differentiation
    Competitive Advantages
    Top Down Market Sizing

    Total serviceable market 1


    TAM – 0.26M Lakh member

    Segment of focus-
    0.1M
    Penetration – 10%
    Aiming to market share of 10%
    10,000
    Focus on acquiring usage of
    First Year
    5000 vehicle users in the first
    10,000
    half year
    Unit Economics
    TERM HOW AMOUNT/YEAR

    Average selling price (ASP) Daily base fare - 500Rs. Per kilometer Rs. 2 ₹ 2,52,000.00

    Assuming delivery charges for the vehicle is


    67Rs which taken from the deleivery
    Gross Profit per vehicle ₹ 2,28,000.00
    executives salary. He can deliver 5 vehicle
    per day

    Customer life time value (CLV) Base fare - Rs.2000, per kilometer Rs. 0.5 ₹ 1,750.00

    Customer acquisition cost (CAC) Marketing cost 5,000,000(10,000 Users) ₹ 500.00

    CAC:CLV Ratio CLV/CAC 1:3


    THANK YOU

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