HOW I WOULD LIKE TO PROCEED

IF GIVEN A POSITION IN DIGITAL

MARKETING DEPARTMENT

Submitted by BURA VIVEK, DoMS IIT Roorkee

SITUATIONAL MARKETING
 “Vote for India-Flush Laziness Flush Your Toilet” (as elections
are going now in India)
 Using the phrases like above(or any image, short video) if we
advertise Sloan products on free digital platforms(if possible
paid platforms) based on the ongoing situation in the region
it will help definitely reach larger population.
 Large number of people will be seeing it for sure, if not
buying ,which helps in repositioning it as a top quality
brand(compared to competitors) seeing the design and specs
of the product in advertisement.
 Sloan US is doing situational marketing well which can be
seen from the Sloan pages of various digital platforms but in
India nothing as such is going on.
DIGITAL MARKETING-B2B
 Residential and Commercial real estate developer companies
ranging from big companies like DLF, Godrej to very small
companies operating in interior designing must be targeted
well.
 Presence over here can be used for multiple ways. Influencing
the decision-maker, attracting highly talented applicants.
 Influencers are many in B2B decisions. They can be divisional
heads of HR, Marketing, Finance etc. They will be definitely
present in LinkedIn. They may influence purchase
department in turn. So incorporate situational marketing
here. As of now for example you can make a poster
welcoming the summer interns due to employer branding
improves.
DIGITAL TACTICS AND SEO

 Optimization of websites using various vernacular/international

languages as people are using websites in native language like
Spanish, Portuguese, Hindi.
 Setting up On-Page & Off-Page SEO for multiple search engines
like Mozilla, Safari etc. instead of focusing only on Google.
 Use of conversational text in website, as world is moving
towards voice search based internet like Alexa. This is important
because search by typing is different from search by voice.
 Use tools like – Buzzsumo, ahrefs, Google trends, Google
Keyword Planner, moz, semrush.
THANK YOU