PRODUCT LIABILITY

Wrap by:
Sreeraj Poothankottil.
Reg no: 18jr1e0053.
MBA – 2nd year.

Submitted to:
V.Ratna kumari
Associate professor
MBA
Index
Overview of BKP:

LawBreakers video game clip

BossKey productions logo

About BossKey production

Bosskey productions profile

BossKey productions founders images

BossKey productions vision&mission
Product liability product (LawBreakers):

LawBreakers product images

About LawBreakers (videogame)

LawBreakers gameplay

Video on gameplay

SWOT analysis on LawBreakers videogame

Reasons for failure

Suggestions
ABOUT BOSS KEY
PRODUCTIONS
It was an american based video game developer.
It was founded by former epic games employees
cliff bleszinski and arjan brussee.
The studio’s inception and name were officially
reveled on july 4, 2014.
It’s first project was LawBreakers, a fpp
shooter for MS-Windows and PlayStation 4.
BKP-PROFILE
Boss Key Productions,inc.
Industry Video game industry
Fate Dissolved
Founded April 30,2014
Founders Cliff Bleszinski & Arjan Brussee
Defunct May 14, 2018
Head quarters Raleigh,North carolina,u.s.
Products LawBreakers ,Radical heights
Number of employees 65 (2017)
Website bosskey.com
BKP FOUNDERS
BKP-VISION&MISSION
Vision
Set out to make world class video game studio.
Mission
Build awesome games .
LAWBREAKERS
ABOUT
LAWBREAKERS(videogame)
It was a first person shooter video game
published by nexon.
It was released worldwide on august 8, 2017 for
ms windows and ps4.
LAWBREAKERS GAMEPLAY
Two teams of five players must work together.
One side as law.
Other playing as breakers.
SWOT ANALYSIS OF THE
LAWBREAKERS (videogame)
Strengths
Blindfiring is the unique aspect
Its anti gravity feature
All enemies are outlined in red
Weakness
Character design and their personality are weak
Confusion in hero design
Poor tutorial system
Unbalanced maps
Price of the product (30$)
 Opportunities
Increse in product number.
press/media coverage
Few competitors
Threats
Huge competition from Overwatch ,fortnite, pubg
Change in gamer attitude towards lawbreaker
REASONS FOR FAILURE
Similar to other fpp game
Not able to maintain (CC)
Failed to find audience
Dull marketing
Complex game design
SUGGESTIONS
Adding tpp perspective for an new update
Smooth balancing the maps in the game
Character redesigning
Making the game free to play
Active marketing team required
Simplex game designing
THANKS