CSR at workplace, marketplace,

environment and community

Sustainable Development Goals

• Launched by UN SDG is a road map for global business growth for the next 15 years
• For the goals to be reached, everyone needs to do their part: governments, the private
sector, civil society and people
Sustainable Development Goals
 Goal 1: No Poverty -End poverty in all its forms everywhere
 Goal 2: Zero Hunger -End hunger, achieve food security and improved nutrition and promote
sustainable agriculture
 Goal 3: Good Health and Well-being -Ensure healthy lives and promote well-being for all at
all ages
 Goal 4: Quality Education -Ensure inclusive and quality education for all and promote
lifelong learning
 Goal 5: Gender Equality -Achieve gender equality and empower all women and girls
 Goal 6: Clean water and sanitation -Ensure access to water and sanitation for all
 Goal 7: Affordable and clean energy -Ensure access to affordable, reliable, sustainable and
modern energy for all
 Goal 8: Decent work and economic growth -Promote inclusive and sustainable economic
growth, employment and decent work for all
 Goal 9: Industry, Innovation and Infrastructure -Build resilient infrastructure, promote
sustainable industrialization and foster innovation
 Goal 10:Reduce Inequalities -Reduce inequality within and among countries
Sustainable Development Goals
 Goal 11: Sustainable Cities and Communities -Make cities inclusive, safe, resilient and
sustainable
 Goal 12: Responsible Consumption and Production -Ensure sustainable consumption
and production patterns
 Goal 13: Climate Action -Take urgent action to combat climate change and its impacts
 Goal 14: Life below water -Conserve and sustainably use the oceans, seas and marine
resources
 Goal 15: Life on Land -Sustainably manage forests, combat desertification, halt and reverse
land degradation, halt biodiversity loss
 Goal 16: Peace, Justice and strong Institutions -Promote just, peaceful and inclusive
societies
 Goal 17: Partnerships for the Goals -Revitalize the global partnership for sustainable
development
CSR and Organizations
 CSR has been the main theme in many World Economic Forums at Davos
 In 2008, Bill Gates brought CSR to the core with his idea of “Creative
Capitalism”-an approach where governments, non-profits and businesses work together
to stretch the reach of market forces so that more people can make a profit, or gain
recognition, doing work that eases the world’s inequities
 CSR now has moved from strategically disconnected philanthropic giveaways to an
integrated business strategy
 Linked to core business objectives and core competencies
 Also providing positive financial returns for the company as well as positive social or
environmental impact in the world

 Most companies understand that CSR can be good business strategy but majority of
the companies have disconnected CSR activities unlinked to their business goals and
competencies
CSR and Organizations
 Think CSR as a corporate strategy and firms should use CSR as part of their
portfolio of business strategies
 Strategic Corporate Social Responsibility-Definition
 A business strategy that is integrated with core business objectives and core competencies of the
firm and from the outset is designed to create business value and positive social change and is
embedded in day-to-day business culture and operations

THE VALUE OF CSR

 The most proven financial benefits of effective CSR can be found in the area
of human resources and talent management, reputation and branding and
operational cost savings
 When aligned with business objectives companies are beginning to see that
CSR can bring competitive differentiation, permission to enter new markets
and favourable positioning in talent and brand wars
CSR and Organizations
 CSR can and should be treated and managed as a core business strategy just like
the strategies of Marketing, talent management etc
 Timberland have board committees overseeing corporate responsibility
 Gap takes board members on factory tours in China so they can see the value of supplier
codes of conduct and audits

 CSR can be used as a talent attraction and retention strategy if it is communicated

clearly to current and potential employees
 CSR can be used as a strategy to open up new markets for energy-efficient
products
 CSR can be used to grab market share from competitors if communicated
effectively to customers who care about environment friendly product lines
Creating a CSR Strategy
 Align CSR Strategy with the firm’s core competencies
 Automobile firms doing CSR on alternative fuel, energy efficiency etc

 Fully integrate CSR into the culture, governance and strategy development efforts
of the company and into existing management and performance systems
 J&J measures its employees on both functional job performance and their performance
on J&J’s ethical code
 Wal-Mart while selecting suppliers indexes them on price, quality, in-stock statistics and
sustainability scores

 Develop clear performance metrices or key performance indicators to measure

the impact of CSR strategies
 CSR performance metrices should be internal such as reputation improvements, gains in
market share, grand perception, increased sales and employee satisfaction
 CSR performance matrices also should be external focused on society and the
environment
CSR and Workplace
CSR at Workplace
 The Workplace pillar is concerned with how a business supports, engages and
motivates their employees
 It looks at issues such as work-life balance, employee health and wellbeing, diversity
and inclusion, organisational culture and volunteering
 Motivated and engaged employees are more productive and people prefer to work
for employers they can trust
CSR at Workplace
LEGAL ISSUES: FAIRNESS & EQUALITY: HEALTH & SECURITY: LONG-TERM SECURITY:

 Compliance to  Work Ethics  Health insurance  Training &

labor law  Fair and equal  Occupational Development
 Employing people promotion for Health  Career Road Map
with disabilities employment vacancies  Occupational Safety  Social Security
 Sick Leaves  Youth-Friendly  Family health  Pension Payments
 Last Paycheck Workplace insurance  Back Pay
 Minimum Wage  Gender Equality? at the  Occupation injuries
 Appointment workplace & fatalities
 Termination  Diversity at the  Health education,
 Working hours workplace and prevention
 Maximum Working  Employee Grievance programs
Hours  Maternity Leave
 Timely salary  Female participation on
 Severance boards
Packages  Child Care
 Human Trafficking  Worker Representation
 Forced Labor (Unions & Councils)
 Child Labor  Human Rights
CSR at Workplace
Ensuring that age, gender, race and health do not limit an employee’s engagement and
success in the workplace
ACTIONS
 Age at Work
 Intergenerational workforce
 Gender Equality
 Women’s success at work
 Race Equality
 Race and cultural diversity
 Wellbeing at Work
 Workplace wellness
CSR at Workplace
6 ways your business can take action on employee inequality
1. Publish the average pay of male and female employees, and your action plan to resolve any
pay gaps
2. Enforce zero tolerance for bullying and harassment
3. Target and measure diversity in recruitment and progression
4. Ensure all employees responsible for recruitment, pay, and promotion decisions undergo
regular training for bias
5. Sign the “Time to Change” pledge and act to improve mental wellbeing in the workplace
6. Understand the pension projections for your employees and work out when they can afford
to retire
CSR at Workplace
Recent survey on employee behaviour at workplace

65% of employees 32% would 70%of millennials strongly favor 57% Are more 51% Stated that
would seriously seriously companies who are committed likely to they are most
consider leaving consider leaving to the community when recommend likely to be
their job if their their job if their considering job opportunities. their company satisfied of their
company harmed company gave no/ to a friend. employment.
the environment. little money to
charity.

- References: CSR Wire's "CSR & Employee Engagement, Does It Mater?", Deloitte Employee Volunteering Survey.
CSR and Market Place
CSR at Marketplace
 The Marketplace pillar relates to how an organisation manages its
relationship with its customers and suppliers
 Buying and selling products or services is intrinsic to business - ensuring
this is done in an ethical and sustainable manner is key to a company’s
reputation and long-term viability
 CSR at Marketplace
Market Place Issues
SUPPLY CHAIN? PRODUCT MARKETING & CUSTOMER/CONSUM
ISSUES RESPONSIBILITY? COMPETITION ER RELATIONS
ISSUES

 Supplier Policies  Quality Assurance  Ethical Marketing  Customer Grievance

 Supplier/Vendor  Waste Management  Ethical Competition  Customer satisfaction
Misbehavior  Product cycle stages  Transparency & rates
 Social Fingerprint  Voluntary quality Reporting  Support of vulnerable
 Supplier screening standards  Monopoly customers
 Supplier Audit  Transparency of  Fair Trading
 Corruption product substance
and/or possible health
impacts
 Transparency of
product misuse
 Management of product
impacts
CSR at Marketplace
Recent survey on Consumer Power

88%of consumers 83%of consumers 70%of consumers Eco-tourism has been

think companies think companies willing to pay more growing worldwide
should try to achieve should support for CSR. between
their business goals charities and 15-20% annually.
while improving nonprofits with
society and the financial donations.
environment.
References: Ethical Consumerism Report 2011, Forbes' "The Top 10 Trends for CSR in 2012"
CSR at Marketplace
Creating jobs and vibrant communities by supporting small local businesses
 Remove barriers to small and medium-sized enterprises, helping them grow and
create jobs leading to sustainable local economies and vibrant communities
ACTIONS
 Access programmes
 Bringing together large and small businesses to make their transactions and dealings fair,
transparent, open and conducted on a level-playing field

 Connect social enterprises with business to share expertise and innovation,

leading to employment opportunities and regenerating local communities
CSR at Marketplace
Eight ways your business can take action on market place/enterprise
1. Support and advise small businesses to help them grow
2. Improve your payment terms for SMEs and adopt the practice of paying on time
3. Encourage your partners and other businesses you work with to adopt positive
working practices with small businesses
4. Source your goods and services from local businesses
5. Offer feedback on tenders from small businesses so they know what to do next
time
6. Sponsor a local networking organisation or organise a small business networking
event
7. Make a public pledge about your commitment to SMEs, demonstrating and
influencing responsible business
8. Measure the impact of your dealings with SMEs and how small businesses have
performed
CSR and Community
CSR and Community
 The Community pillar relates to how businesses interact with community and
voluntary organisations in their local communities
 Building trust and developing strategic partnerships in the communities businesses
operate in is essential to secure long-term sustainability
 It can increase staff loyalty, attract new talent whilst making a positive impact on
society
 CSR and Community
LIVELIHOOD HEALTH & CONFLICT ISSUES SOCIAL JUSTICE & INFRASTRUCTURAL
ISSUES ENVIRONMENT HUMAN DIGNITY ISSUES
ISSUES  War conflicts ISSUES
 Poverty  Political Unrest  Urban planning
 Unemployment  Epidemics  Tribal Conflicts &  Sexism/gender  Traffic
 Employability  Fatality rates Tribalism inequality  Commercial/Industria
 Entrepreneurshi  Desertification  Political &  Harassment l areas
p  Pollution Government  Tribal discrimination  Citizen involvement/
 Job  Urban Forestry? Reform  Honor Crimes consultation?
Opportunities  Access to medical  Campus  Classism  Sewage services
 Education care Crime/Violence  Rape & rape  Electricity services
 Individual's  Drug  Gang Violence punishment  Telecommunication
ability to Abuse/Addiction  Riots  Orphans services
generate  Water pollution  Demonstrations involvement in
economic value  Access to fresh society
(Sustainable water  Homelessness
Income)  Human Trafficking
 Marginalized  Security
communities  Freedom of speech
 Loans
 Birth control
 Charity
 Financial aid
CSR and Community
Power of Community
 Organization will require to gain a "license to operate" from its local community by
showcasing its support, loyalty and belonging
 If it fails to do so, the local community will continue to look at it as an outsider who
does not have the best interest of the surrounding area at heart, but after it's own
personal needs
 The many recent incidents whereby locals have vandalized corporate and
governmental facilities in demonstration for their dissatisfaction on the societal social-
economic conditions
CSR and Environment
CSR and Environment
 Future business success depends on designing smart ways to generate wealth so that our
economy becomes regenerative
 Making effective use of resources, valuing and nurturing ecosystems and tackling climate
change
 The opportunities for new products, services and business models, significant cost
reductions and more resilient value chains are huge
3 areas where business can take action
1. Ensure effective resource use
 Make sure you know which inputs are material for your business, and how much of them is
wasted over the full life cycle of your products and services?
 Take opportunities to turn waste into wealth, or a develop new products and services
2. Value and nurture ecosystems
 Understand where your business has direct or indirect impacts that degrade the ecosystem.
Identify risks from flooding, water and air quality, biodiversity loss or soil degradation
3. Tackling climate change
 Understand your carbon emissions, set reduction targets and an action plan
 Explore opportunities for investing in renewable energy
 Identify the risks climate change present to your supply chain, customers and employees, and
draw up a plan to address these
Thank You