STRATEGIES FOR ANY STARTUP

 As we know strategies are essential for all

businesses, but it's even more important for
startups.
 Unless people know about your startup and
what it offers, they probably won't buy your
products or services.
 Most all of them are concerned with growth,
but none are more hungry for growth than
startups.
1: SEND EMAILS
 Email marketing is an essential strategy for
attracting customers to your startup for little or
no cost.
 Once you have a prospect or customer's email
address, you can send him or her emails to
promote your startup.
2: START A BLOG
 Blogging is a powerful strategy that can help
your startup generate the exposure it needs.
 With a blog, you can position your startup as a
leading source while also attracting organic
search traffic to your site.
3: POST ON SOCIAL MEDIA
 Statistics show that more than 2.4 billion people use
social media, so it's important to incorporate this
channel into your startup's marketing strategy.
 As your business's presence on social media grows,
more people will see and recognize it.
 Furthermore, most social media networks, including
Facebook, Twitter and Pinterest, allow business
owners to pay for traffic and exposure.
 With Facebook Ads, for example, you can create ads
that appear in users' news feeds or in the right column
of the Facebook website.
 4:USE PAID SEARCH ADVERTISING
 Paid search has become a popular advertising
channel for startups. It allows business owners to
buy laser-targeted traffic from search engines
like Google and Bing.
 Google Ad Words and Bing Ads are two of the
leading paid search networks, both of which
feature keyword targeting with a cost-per-click
(CPC) pricing model.
5: SPONSOR AN EVENT
 Finally, sponsoring a local event can help get
your startup on your prospects' radar.
 You'll pay the event's organizers a small fee to
become a sponsor and promote your business
with signs, stationary, banners, booths and other
marketing materials at the event.
 It's a mutually beneficial arrangement that's
highly effective at driving sales when done
correctly.
WHAT IS URBANCLAP?
 It’s a platform to make our urban lives more
fulfilling to solve our need in a clap. Hence the
name UrbanClap.
 It enable users to find any service professional
like a wedding photographer , a plumber, a yoga
teacher, or an interior designer.
 They want to be the go-to platform helping
customer complete the project that are important
to their Urban Live.
BUSINESS MODEL OF UC.
The working of urbanclap is based on two simple
model:
 For standardized blue collared service like
electricians or home cleaning, where you want the
job done, you van directly book and pay for the
service on their app.

 For white collared service, which are the largest

part of business, like photography interior designer
or yoga instructors, UrbanClap makes the effort to
understand exactly what you need, and help you to
hire the right professional , in your budget, most
suited to meet that need.
MARKET COVERAGE.
So they have covered different cities like Delhi,
Mumbai, Kolkata, Bengaluru, Hyderabad &
Chennai.
It is expected that the aim is to cover most part of
the country.