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Customer
An agreement between a supplier and a
retailer granting the retailer exclusive rights
within a specific geographical area to carry
the supplier's product.
High brand loyalty
More aggressive middlemen
Suitable for HPLV goods only
Rolex, lamborghini, Mercedes, BMW
Selective and few outlets are chosen through
which the product is made available to the
customers.
Multiple, but not all dealers
Requires post-sales
service
Eg: Louis Philippe, Titan,
PC
A marketing strategy under which a company
sells through as many outlets as possible, so
that the consumers encounter the product
virtually everywhere they go..
Low cost convenience products
Distribution strategy of
ITC - Jeyabharathi
Reliance - Janani
Amul - Santhosh
MRF – John deere
Samsung - Veerachinnu