PICTURE PARADE

QUESTION?
1. WHAT CAN YOU SAY ABOUT THE
PICTURES?
2. WHAT MAKES IT BEAUTIFUL?
3. WHAT MAKES IT OUSTANDING?
4. WHAT MAKES IT DIFFERENT FROM
THE OTHERS?
 PHOTOGRAPHY

is the skill , job , or process of

producing photographs
 DESIGN

to create, fashion,
execute, or construct
according to plan
 OBJECTIVES
• Understanding design principles
• Bring order and balance to your
photographs
• Help with the design and layout of
your photos
PRINCIPLES OF DESIGN

ERIC R. SARAMOSING
 PRINCIPLES OF
DESIGN
• The Principles are concepts used to
organize or arrange the structural elements
of design.
• The way in which these principles are
applied affects the expressive content, or
the message of the work.
7 PRINCIPLES
OF DESIGN
 1. BALANCE
• A sense of equilibrium.
• When establishing balance
consider visual weight
created by size, color, texture
and number of objects.
• It is a reconciliation of
opposing forces in a
composition that results in
visual stability.
 TYPES OF BALANCE

• SYMMETRICAL • ASYMMETRICAL
• Achieved by placing • Achieved by placing
identical objects on different objects of
either side of a equal visual weight
central point. on either side of a
central point.
SYMMETRICAL OR FORMAL BALANCE
• can be described as having equal "weight" on
equal sides
• The elements within the design are identical in
relation to centerline or axis.

The Taj Mahal

Mausoleum
Agra, Uttar
Pradesh, India
 ASYMMETRICAL
BALANCE

• Parts of the design are

not identical but are
equal in visual weight.
 ASYMMETRICAL BALANCE

• Mirror is placed off

center on the
mantle.
• Tray and bottles on
either side of the
mirror help to
balance it out.
ASYMMETRICAL BALANCE

• Wall hangings of the

same visual weight
are hung on each
side of the plant
stand.
• Chair balances out
the fireplace on the
other side of the
room.
 RADIAL BALANCE

• Radial Balance involves having furnishings

or patterns arranged in a circular

manner.
• Radiation creates a sweeping, dramatic,
circular motion in a room.
RADIAL BALANCE
 2. RHYTHM
• Leads the eye from one point to another,
creates motion.
• Repeated/duplicated use of line, shape,
color, texture or pattern
 RHYTHM BY REPETITION

• Beams in the ceiling

are repeated.
Window panes,
repeat. Stripes on
ottoman and chair
are repeated.
RHYTHM BY GRADATION

• Rhythm created by a
gradual change in
size or color.
• Paint on wall
changes gradually
in value.
 RHYTHM BY RADIATION

• Rhythm created by
identical objects
coming from a
central axis.
• Tall Grasses
“radiate” from the
center of the vase on
this bathroom vanity.
 3. EMPHASIS
• The feature in a
design that attract
one’s eye – the focal
point

• Can be achieved through size,

placement, shape, color and/or use
of lines
 EMPHASIS

• Colour is emphasized by surrounding white.

• Uses rule of thirds.
• The use of line draws the viewers eye to the
focal point.
 4. UNITY
• Unity is achieved by
the consistent use of
lines, color, material
and/or texture
within a design
• A harmonious
arrangement of
elements
• Simplicity (all the
leaves are the same
shape and color)
• Repetition (the leaf is
repeated several times.
• Proximity (all the leaves
come together and are
in close proximity to
one another-not spread
apart)
 5. MOVEMENT
• Flow or feeling of action
• A directed path of optical motion
• The use of lines, colors, values,
textures, forms and space to carry or
direct the eye of the viewer from one
part of the design or picture to other.
• generally
created by the
arrangement of
shapes.
 6. PATTERN
• An
orderly
repetition
of an
object
• The repetition of the elements of
art in an artwork.
• Pattern and Rhythm both rely on
repeating elements
 7. CONTRAST
• A juxtaposition that accentuates
difference
• Difference between elements such
as color, texture, value and shape
Involves using elements that are
opposite.
• Difference between elements as
color
 ACTIVITY

• Identify which of the following

pictures describe/uses the
principles of design
 ACTUAL HANDS ON ACTIVITY
• The group will make a plan.
• Choose a theme. Take at least 2 photographs
of each principles of deign that pertain to
your theme. (14 minimum)
• Edit you photograph.
• Save you photos into a folder labeled “NAME
PRINCIPLES”
• Complete a critical analysis on one of your
photos.