THE ROLES IN EVENTS IN THE

SOCIETY
SOCIAL

- Events allow people to have interaction with

others while promoting and nurturing culture and
tradition.

- Events provide avenues for people to increase

awareness in cultural differences.

- Through events, people can enlarge their network

and develop a more sense of belonginess with
others.
POLITICAL

- Events denote and exhibit power and reputation.

- Events provide avenues for people to influence

public opinion belief and perception.

- This also provides a forum for civic celebrations,

recognize accomplishments and reinforce traditions.
ECONOMIC

- Events provide employment and play an important

role in the financial growth and success of a
community.

- Through events, certain places attract more

tourists which can generate income for the locals.

- Events can influence spending and can provide

funds to differents charities.
INTRODUCTION TO EVENT 
MANAGEMENT
 What is an Event?
- An event is a general term which
indicates the gathering convergence
or assembly of a number of people in
place, to carry out a particular
activities.
4 CATEGORIES OF EVENTS
1. LEISURE EVENTS
A. It involves managing facilities like
sports ground, recreation centers,
parks and entertainment venues.

B. It can also involve managing a

celebration or festival, sporting
contest or concert.
2. CULTURAL EVENTS
A. It enriches and promotes cultural
standing of the city which they are held.
Cultural events team create unique festivals,
unexpected arts, accessible entertainment
and the like.

B. The team usually work together with the

government authorities.
3. PERSONAL EVENTS
A. Personal events mamagement company
brings life to a party and presents everything
in enticing colors, patterns, backdrops and
lighting effects that may fascinate the
guests.

B. The team often organize a part of the

event.
4. ORGANIZATIONAL
EVENTS
A. It include political, charitable and
commercial events, as well as sales events,
such as product launches.

B. Mostly, the team might hired just to plan

and execute the events.
TYPES OF EVENT
 Social/Life cycle Events
- events like birthday party, Hen/Stag party,
graduation day, Bachelor’s party,
Engagement, Wedding, Anniversary,
Retirement day, Funeral.
 Education and Career Events
- Events like education fair, job fair,
workshop, seminars, debate contest,
competitions etc.
 Sports Events
- Events like olympics, world cup,
marathons, wimbledon, wrestling matches
etc.
 Entertainment Events
- Events like music concerts, fairs, festivals,
fashion shows, beauty pageants, flashmob,
jewelry shows, stage shows etc.
 Political Events
- Events like political procession,
demonstration, rally, political functions.
 Corporate Events
- Events like MICE (meeting, incentives,
conferences and exhibitions) product
launches, road shows, and buyer seller
meet.
 Religious Events
- Events like religious festivals/fairs,
religious procession, ati-atihan festivals,
sinulog etc.
 Fund raising/cause related
Events
- Any event can be turned into a fund raising
or caduse related event.
What is Event Management?

• The definition of terms relating to the field of

event management, special events, festivals
and events are often debated. (Here are the
some of the experts definitions)
1. Dr. Joe Goldblatt (1990) “A special event
recognize a unique moment in time with ceremony
and ritual to satisfy needs”
2. Shone (2001) “Special events are the
phenomenon arising from those non-routine which
have leisure, cultural, personal or organization
objectives set apart from the normal activity if daily
life, whose purpose to enlighten l, celebrate,
entertain or challenge the experience of a group of
people”
3. Donald Getz (1997) “To the customer a special
event is an opportunity for a leisure, social or
culture experience outside the normal range of
choices or beyond everyday experiences”
 Event Manager vs. Event
Planner

• Event managers and event planners are two

different functions but they are very closely
related. The key difference lies in this two words:
management planning wherein event managers,
manage the event and the event planners are
plan the event.